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Designing Accessible Websites – The Growing Importance and Needs

An accessible website is one that can be reached and used by all users, irrespective of any physical disability they might have or the manner in which they use the internet. This is a sufficiently important condition which has become a legal requirement for certain websites in many countries, especially the U.S., and typically government sites.

An accessible website has business significance because current figures indicate that disabled users constitute between 10% and 20% of the population of most countries. These numbers do not include those who are marginally challenged to whom an accessible website would provide a more rewarding internet experience. Another consideration is the average age of users which is steadily increasing in most countries. With advancing years a number of issues arise such as changes in vision and hearing and a steady decline in dexterity and memory. All told the number of internet users who would benefit from more accessible websites would stand at around 30% of the population, a figure that no business can afford to ignore. Let us consider some of the more common issues involved.

Visually Disabled Users
Visually disabled could range from color blind to completely blind. Partially blind users have difficulty in grasping images which do not carry a text description of what they contain. A visually impaired user who is unable to see the image cannot comprehend what it is, or what it is trying to convey. Color blind users are sometimes unable to distinguish design elements, as well as text, from the surrounding elements which might include background or page color, since the two colors may not contrast sufficiently. Problems could also arise with sites not designed to enable ‘viewing’ through a screen reader, which is a web browser that reads text aloud from websites. Frequently an attractive website can be quite indistinct when heard through a screen reader.

Hearing impairments
An accessible website has to accommodate users with impaired hearing. Hearing impaired users are unable to grasp information and data which is audio communicated. A simple solution is to provide an image or text description in addition, as a backup.

Physical disabilities
It is difficult to a person not physically disabled to understand how a website can be accessed without using a mouse. The needs of such disabled users should be addressed with website input and navigation methods which make the site accessible and user friendly.

Cognitive and Neurological Disabilities
An overly complex design makes a website confusing to most normal users, much more those with cognitive and neurological disorders. Such sites are completely beyond the comprehension of such users. Simplicity is the key to an effective website, more so if it is to be accessible to the broadest possible spectrum of users including those with cognitive and neurological disorders.

Several groups worldwide are focused on highlighting accessibility issues. They provide help and guidance to those who want to design accessible websites. One concerned group is the World Wide Web Consortium (W3C) which has published guidelines and standards for accessible websites.

Reciprocal Linking can Increase Traffic on our Site-How?

A lot of people are using the internet in a passive as well as an active manner. The passive way is to log on and get information that they need. The active manner is to put the information that is read. To stay on top of the game, visibility is very important. The more number of hits that a site gets the better it is. It will feature high on the search list. There are some important points that one needs to follow while doing link building. The use of this new innovation will bear fruit only if we understand it well and use its features in the right manner.

Linking Sites effectively

This is the most important feature that one can use to increase the amount of traffic. There are many sites which will offer links. It is important that we link up to a good site only. This is very important to ensure quality sites and also avoiding clutter. The link that is going out of your site is important as it will also be followed. Here the feature of reciprocal linking comes into the picture.

Reciprocal Linking-The opportunity

There are a lot number of ways to increase the traffic flow to the site. Reciprocal linking is the number one. It involves the creation of a link for another site on one of your pages. It becomes reciprocal when the other site shows a link to your site in their pages. This is the best manner to increase traffic to your site. The Reciprocal link directory is the best place to start. They provide the user with a list of topics which are popularly read. The link to these can be given on the spot. This helps us to monitor the site.

Increasing traffic effectively

The manner in which people go to other sites after searching for a particular topic is usually through a link. Hence the importance of a link exchange directory is huge. The quality of the link is important. This is the reason the Link Directories are a very popular, because the sites which are available are already assessed. Reciprocal link exchange directory has made increasing traffic easy and convenient. The potential of this concept has been used well by many and they have all achieved success from it.

Link Exchange-How it affects page rank

We need to constantly keep innovating in the fast changing world of the internet. There are a lot of new innovations that come up to help in expanding the reach of the internet. Visibility is a very important feature. Here link building plays a very important role. A link is a used to connect to other sites. The host site will show the link to the relevant site and one can navigate to it easily by clicking on it. Now page rank is one of the most important criteria’s for popularity. When a person searches for information of Google or search engines, the top sites will have more chances of being visited. Hence page rank plays a very important role here.

Link Exchange

This is not a new concept. It is very popular because it has a direct bearing on the page rank of the site. Google looks into the linking strategy of the site before allotting a page rank. Hence it is very important to maintain a very good link record. It should have relevance, quality and ease of functionality. Link exchange directory sites will help a lot in assisting to find good links. There are many one way linking is preferred to reciprocal linking. Linking to a site which has a higher page rank than you is a very beneficial to the site. This can be done effectively by using a link exchange directory.

Linking effectively

A link can make or break a website. It is very easy to be pulled into a link farm. Hence it is very important to be vigilant while approving a link exchange request. There are many sites which offer attractive options while requesting for a link. These should be dealt with very carefully. Providing one way links to sites which are not relevant to yours does not affect page rank. Maintaining a good categorised link directory is very important. Reciprocal linking should only be done with sites which are relevant to your site. This is one of the cardinal rules that need to be followed. If not there is a high chance that your page rank will hit bottom.

What to avoid

Do not submit link requests to link farms and free for all link directories. It is good if we get our links from a link good reciprocal link exchange directory, this will endure credibility and good value.