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Pros and cons of link swapping
The vast amounts of information that is available on the internet can be got easily by using the search engines. To be visible one needs to have a good page rank. This page ranking is decided by various parameters. One of them is linking strategy. This is a very good feature used to increase traffic to the website. Linking is a simple yet powerful tool. It has to be used in the right manner to increase traffic flow to the website. There are different means to develop a good link structure.
Benefits of linking
The most common and popular means of link creation is through the link exchange directory. This is an online directory having a database of millions of websites which are looking to start linking. They are neatly catalogued and chronicled. These link exchange sites are easy to use, have user friendly instructions and are very popular. The reason being that the sites which are on it have already been checked and validated. Hence all one needs to do is find the right site and start the procedure. The process of link creation is handled very well by these directories. The link creation should be done with a site of similar interest, or else it is a waste of time and exposure.
The negatives of link swapping
One of the off shoots of link swapping is reciprocal linking exchange. This is where both the websites have gateways to each other. This set up is beneficial to both the sites. But since linking is easy, it is done rampantly and without any reason. It is very easy to fall prey to link farms. Here the linking is random and does not serve any purpose. We need to be careful while accepting a link exchange request. This is why reciprocal link exchange directory comes into the picture. They are hugely helpful and totally eliminate these problems.
Judicious use of Link exchange
Since linking is popular it is very easy to get carried away. If the user is looking for serious increase in traffic, then link building is a very good way to do it. This is a very innovative feature, if used well will provide very good returns. It also has a say in page rank. Hence it becomes important to use it well.
Why Reciprocal link exchange is recommended
With the internet becoming a very strong tool for the transfer of information it is very important that we use its features to our advantage. Using websites and search engines to gather information has become a very popular thing. This means that one needs good visibility to be read more. This brings in the concept of linking. A link is created from one site to the other so that the user can go from one site to the other.
Reciprocal Linking
This is not a new feature but has become very popular in the recent years. Many sites are using this to increase their viewership. Reciprocal linking is the linking of two sites so that traffic can flow to and fro. This means that one can visit another site through one site by just clicking on the link. This feature has been refined with the introduction of link exchange directory sites. These sites catalogue websites which are looking out to initiate linking. One can go through the directory and choose which one suit him best. This is a very good option, because there are some really helpful features one can use effectively.
Effective Link Exchange
While exchanging links one has to make sure that it is not a waste. This is because there are a lot of unwanted linking sites which only harm your reputation. Free reciprocal link exchange comes highly recommended for a set of reasons. First of all one does not need to manually search for link exchange sites. It is already available in the directory. All one has to do is choose the most appropriate site. The Reciprocal Link Exchange Directory will provide the user with easy and convenient directions to link with the chosen site. This is a very important function. The validation of the sites is already done by the directory, so one does not need to fear about spam and link farms.
The Easiest way to increase traffic
For long, it has been debated as to which is the most effective tool to increase traffic to the site. Link exchange has always had a very favourable mention here. The Link exchange directory is the top choice for link exchange. They are very easy to use, have a large collection of topics to choose from and are very reliable.