Tag Archives: sites
Pros and cons of link swapping
The vast amounts of information that is available on the internet can be got easily by using the search engines. To be visible one needs to have a good page rank. This page ranking is decided by various parameters. One of them is linking strategy. This is a very good feature used to increase traffic to the website. Linking is a simple yet powerful tool. It has to be used in the right manner to increase traffic flow to the website. There are different means to develop a good link structure.
Benefits of linking
The most common and popular means of link creation is through the link exchange directory. This is an online directory having a database of millions of websites which are looking to start linking. They are neatly catalogued and chronicled. These link exchange sites are easy to use, have user friendly instructions and are very popular. The reason being that the sites which are on it have already been checked and validated. Hence all one needs to do is find the right site and start the procedure. The process of link creation is handled very well by these directories. The link creation should be done with a site of similar interest, or else it is a waste of time and exposure.
The negatives of link swapping
One of the off shoots of link swapping is reciprocal linking exchange. This is where both the websites have gateways to each other. This set up is beneficial to both the sites. But since linking is easy, it is done rampantly and without any reason. It is very easy to fall prey to link farms. Here the linking is random and does not serve any purpose. We need to be careful while accepting a link exchange request. This is why reciprocal link exchange directory comes into the picture. They are hugely helpful and totally eliminate these problems.
Judicious use of Link exchange
Since linking is popular it is very easy to get carried away. If the user is looking for serious increase in traffic, then link building is a very good way to do it. This is a very innovative feature, if used well will provide very good returns. It also has a say in page rank. Hence it becomes important to use it well.
Backlink Tool: Your Own Backlinks
BACKLINK TOOL: YOUR OWN BACKLINKS
So just what is a backlink? It is a link on another site that leads to your own. It’s extremely important to garner a large number of backlinks for several reasons. The ranking of your page on search engines is determined by the number and quality of backlinks to your site, providing they occur naturally (you have not purchased them). Second, backlinks are how you get known on the Internet. If many other sites provide a link to yours, a natural increase in traffic to your web pages occurs. I will give you some backlink ideas a little later in this article.
Search engines generally look at the number of backlinks to decide where to put that page in the search results.
BACKLINK SOURCES You can look at backlinks like votes – the higher the quantity of votes (backlinks) the more of an authority the page is considered by the search engine. Backlinks from authoritative sites will get more consideration from the search engines. You really do not want to use a backlink building service to do this.
GOOGLE PAGE RANK
Google uses the concept of ‘page rank’. This is the property it attaches to a page it considers to have a history of accumulating content from backlinks. This is figured using algorithms, and is quite a complex method.
HOW TO CREATE YOUR OWN BACKLINKS
Since we are on the subject of backlinks, here are some of the things I do to create them naturally. Ironically, it is really just a part of your internet marketing strategy. I do not recommend, nor do I use any backlink software to have backlinks put on other sites. Here is a very easy way to create your own backlinks:
1. I always look up the keywords for my subject. You can do that here: https://adwords.google.com/select/KeywordToolExternal 2. Usually I try to start with a top level keyword or key phrase which has a good amount of visitor traffic. 3. At that point, I make a list of these keywords. I like to get 4 or 5 of them to use. 4. Then I create my article, video, etc. using the group of keywords I have researched. 5. When I create my content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to the page I want people to visit. I really strive to do this, as someone doing a search may hit one of the keywords I have listed. Thus it will be easier to find what I have published.
FREE BACKLINK CHECKER
Here is a free backlink checker that you can use: www.domain-pop.com/backlink-check.php
So to summarize it all, backlinks are simply links of yours that are on some other website. Also, take advantage of the suggestions I have given to create your own backlinks. If your creating backlinks naturally in your internet marketing campaign, the issue of backlinks is one you will not have to worry about.