Tag Archives: sites
Link Popularity – Basic Overview (Page 1 of 2)
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web sites position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web sites overall link popularity score:
External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange Reciprocal linking is when two or more Web sites agree to display each others Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorneys Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
Link Popularity – Basic Overview (Page 1 of 2)
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web sites position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web sites overall link popularity score:
External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange Reciprocal linking is when two or more Web sites agree to display each others Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorneys Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
Get Better Google Rankings and Increase Web Traffic With RSS Syndication (Page 1 of 2)
So maybe you have heard about Really Simple Syndication (RSS) and seen the RSS symbol on websites?
Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.
But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.
I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.
But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.
Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.
You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.
Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.
And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.
As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.
But new exciting software is coming out to leverage the power of RSS to get the word out about your website.
Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.
Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.
I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.
Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.