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Paid Links, Should You?
Paid links are a major topic of discussion after Google penalized many sites for taking part in paid links. Sites that would buy and sell links had their PR and listings reduced. This is a very loaded topic with fierce debate on both sides. Some debate the ethics of it, but I’m here to point out its not an ethical issue and help you make a choice.
Are Paid Links Black Hat
The only reason paid links is now considered Black Hat SEO is because Google changed the rules. Before the middle to end of 2007, selling links was not black hat. The main point is that Google dominates the search market and we must care about being indexed by Google. Google has changed the rules many times over there years. They changed the weight of meta tags, we adjusted. Then they changed link exchanges, so we adjusted. This is just another change and the SEO field will adjust.
Its All About Risk
It all comes down to a question of risk. Link buying and selling has not stopped, but just gone underground. People aren’t openly talking about it, but they still do it. Those who are conservative in their SEO will want to avoid paid links. If a competitor researches your links, and reports you, you make get penalized by Google. There are many on the net though who are buying link, getting away with it, and making a killing off it. Its just a choice about risk.
There is no need to get wrapped up in the debate of the ethics, or if Google is right or wrong. Simply, paid links get results, and Google does not like that. So they made it against the rules. Its their site, end of story. You just have to ask yourself if your willing to gamble your sites rankings to get ahead.
It the long run, SEO is all about results, and keeping up with Google. Google is constantly changing, and when it does, you need to keep up to stay ahead. So, it time to adjust. Change your strategies. Risk when you can risk, but protect your legit and important sites by not buying links. For some sites, the risk is too high.
Paid links get results, but come with a series of possible side effects if you get caught. This is always a possible path. The important thing is having the knowledge and making an informed decision. Understand people are getting reported and penalties everyday.
Should a Site Buy Links
The answer isn’t easy. The rules can be bent, and if you do, you may receive great results. If you get caught, you must understand the consequences and face them. You can make cash either way. It all depends on your strategy. It’s possible to make great money online without having to buy paid links.
At the end of the day, producing quality content that will generate natural links is the best way to build links. Don’t make your ranking 100% manipulated, but provide something for those who find you in Google. And as always, do the standard methods of link building: comments, articles, social sites. Stop taking short cuts and try to produce real high PR one way links because your site is just that great. That type of content will guarantee success. Those with great sites don’t have to be concerned about paid links.
Supercharge You Backlinks with Article Writing
After a lot of hard work, your website design is spot on and your Web site is now up there on the Internet for the world to see. Unfortunately, the world at present has no idea that your Web site even exists. So, what can you do to bring the Web site to their notice? Mmm
how about writing an article? Sounds weird? But, it’s completely true! Article writing is one of most effective methods of promoting your Web site on the Internet. It can help you earn free backlinks to your site from a variety of popular Web sites. Let’s see how you can use article writing to develop a strong backlink network.
Article writing is a cost effective way of driving up your search engine rankings and attracting traffic to your Web site. Unlike other forms of advertising, you can start an article writing campaign with zero investment. Therefore, article writing is quickly becoming the ideal method for promoting a Web site. To start your article writing campaign, all you need to do is write informative articles related to your field and submit them to reputed newsletters and e-zines related to your field. At the end of each of your articles, add author information in the form of a couple of sentences about you and your products. In addition, provide the complete URL of your Web site and invite readers to visit your Web site. If your article is accepted and published, you get free backlinks to your Web site through these newsletters and e-zines. Readers who like your article can click through to your Web site using the link you provided at the end of your articles.
To get even better results from your article writing campaign, you should submit your articles to article directories. An article directory contains thousands of articles on varied subjects, ranging from team building to shopping. Web publishers, such as Webzine owners and bloggers, pick relevant articles from the directory and post them on their own Web sites. The publishers don’t need to pay anything for using the articles. However, they are required to replicate the author information at the end of the articles exactly as it is on their own Web sites. So, publishers who select your article in effect provide you completely free backlinks from their Web sites. These backlinks provide exposure to your Web site and help drive traffic to it.
Lets take an example to understand how you can build a powerful backlink network through article writing. Suppose you have a Web site for selling pet care products. You write articles on topics such as “Best Food for Dobermans,” “How to Get a Personalized Pet Collar,” and “10 Secrets for Getting the 1st Position in a Pet Show.” In the author information box at the end of each article, you include a backlink to your Web site on pet care products. Finally, you post these articles on a reputed article directory. Let’s see what results you can expect from posting just these three articles.
Let’s say each of your three articles is picked by 5 publishers who use them on their own animal care or pet training newsletter, e-zine, or Web site. That amounts to 15 free backlinks from a single article directory. Now let’s say you modify the three articles a little and submit them to 5 additional directories. If you get a similar response in these directories, the additional backlinks you earn on those same three articles is 225! As you keep on posting an article a day, the number of backlinks to your Web site starts increasing at a phenomenal rate. And, the more backlinks there are to your Web site, the higher will be the number of readers clicking through to your Web site.
Another advantage of building backlinks through article writing is that it positively affects your search engine rankings. This is because most search engines take the number of backlinks into account when determining the position of your Web page on their search results. So, the higher the number of backlinks to your Web site, the better will be your position in the search results for related keywords.
Article writing is an efficient and economical way of developing a powerful backlink network for your Web site. Articles not only attract more traffic to your Web site but also help establish you as an expert in your niche.