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How Do Google Page Rankings Work?
The rank that your web page has will play an important role in how people find your site. Your page rank will determine if your business appears on the first page of a search query. We all know that being on the first page makes all the difference when it comes to web traffic. There are already billions of web pages out there and millions more being created every day. How do you get people to find your site and not that of your competitor? The answer is by having a high page ranking, which will help your overall web presence. Your page rank is just one of the many factors that will help your web presence and is just a small piece of the overall puzzle. Understanding what factors will increase your page rank and will benefit you.
Page rank is based upon the incoming number of links that you have to your page. This is why back linking is so important. As a business owner you will need to understand that it is not just a numbers game. The page rank is determined by the number of links that is coming in, but the quality of the links also matters. The page rank of your site is based on the rank of each page separately. It will not rate the website as whole, but will rate each page separately. So this is something to keep in mind when you are creating back links.
The quality of the site that is linking back to you will be influential in the rankings as well. For example a back link from a site such as www.cnn.com will have a much higher weight than a back link from something like www.samsbackyard.com. It is also about gaining back links from quality sites.
The Google page rank will be in the form of a number from 0-10. Google actually uses a complex algorithm to come up with the exact number. It has been said that each page rank is slightly harder to reach the next level. The factors that influence how your page ranks are primarily about the links that you have coming back to your site. Spend time building your links with quality sites and this will increase your page rank. Google will calculate the page rank once every few months, so it may take some time to see your rank go up. There are other ways that you can see if your marketing campaigns are working. Using tools such as Google Analytic will let you see where your traffic is coming from. Even though Google may take a while to update, you will still be able to see if your back links are increasing your traffic.
Make sure that the links that you have coming to your site are quality and are not from sites that are banned. Any banned site that links to you will have a negative effect on your page rank. If you keep creating new pages, this could also decrease your page rank. Each page is ranked so when you add a new page, the page will have a low rank. Do not think that by adding more content you are instantly going to add to your page rank. You will in time be able to climb the ladder again, but this will take a little time.
One thing that can lower your page rank is having too many outbound links. In order to make outbound links work to your benefit, make sure that the link is reciprocated. This will counter act the drain that you will see from having to many outbound links. Choose wisely where and how you would like to do a link exchange. Keep in mind that quality, in this case, is more important than quantity.
Think of your page rank as a voting system of sorts. The more people that view your site the higher the rank will go. Google looks at this like you are on the way to winning the election. The more people that choose to visit your site over others will continue to increase your page rank.
Knowing all about page ranks will help you in your SEO advertising campaigns. The importance of link building cannot be overlooked. Without link building, the page rank will not rise. When your page rank does not rise, it will become harder and harder for people to find your site.
5 Tips To Convince Webmasters For Link Exchange
Link exchange is a method to get more traffic by stealing another website’s traffic. That means you need to have a link to your site, at another people website. How to do that? Simple, just ask the webmasters to put your link on his site. Is it that simple? Not everyone want to put your link that easy. Here are 5 tips for you to have your offer for a link exchange is accepted.
1. Before you contact webmasters and offer a link exchange, you should place a link to their site on your website, to assure them that you will provide a quality link. This way, they will believe you that you are serious to offer a link exchange.
2. Create a subject email title that will encourage them to read your email. Some people think that every email from any person they don’t know is a spam. Tell something about their site or product, so they will open it because they think you are a potential customer.
3. Start your message by talking about their website. That you have visited their website and you found interesting about it. Explain in detail about your product/service and then ask them to exchange links with you. Just tell many good things about their website and treat them like a king because they are your potential partners.
4. Tell them clearly that you have placed their link and tell that it just only one click away from your website. Convince them that your website is having a lot of traffic everyday and they will get benefits from that.
5. Tell them that if they don’t reply your email in a couple of days, then you will consider that they don’t want to exchange links with you and you will remove their link from your site. Without any deadline, they will forget to response your email.
Forms of Web Hosting
There are a number of types of web hosting out there for websites on the web. Depending on what type of business or website that you have will decide the kind of web hosting that you’ll require. Web hosting choices come as follows:
Free Web host:
There are various different websites that offer free web pages or sites for individuals. They typically provide a web page or two with a capability to post photographs. Several are free or close to free. They’re additionally incredibly user friendly. You should not have to be a computer genius to use one of these servers.
Think about a website like MySpace. You can get an internet site there that’s completely free. You’ll be able to add images, blogs, messages, movies and even music. The stipulation is that that is for social purposes only, or is supposed to be. This can be a good example of a free web site.
Within the meantime, MySpace uses your webpage to post their very own ads. You might be restricted to space and what kind of content you possibly can post. The web site doesn’t belong to your, but to MySpace.
At the moment suppose you wish to sell products online. You should utilize an affordable shared server that offers you a chance to set up your web site for free. They could even provide templates. You’ll have to get a domain name, resembling mywebsitename.com You’ll register the domain name after which have the ability to upload your web site on the shared server.
In the case of a free shared server, you’ll be sharing your web site with different websites. You can be limited to space as well as bandwidth. You cannot have 1000’s of individuals visit your web site in an hour as it will take up too much bandwidth. This can be ideally suited for small enterprise that offers little or no products online. In the meantime, your web site will in all probability have quite a lot of advertisements which might be positioned on there by the provider to earn the revenue wanted to keep up your website.
Shared Web host:
A shared server is just like a free server only it’s a must to pay slightly bit every month to keep up your site. You’ve a bit more freedom in relation to ads and might even generate income by signing up for Google Adverts to be place on your web site. You’ll still need to give you a domain name.
Dedicated Hosting
A dedicated server hosts only your website and no others. You’ve gotten all of the space you should make your web site as giant as you desire. You’ve got sufficient bandwidth to accommodate all the site visitors you may get. You’ve got total management over the advertisements that you just place in your web site. You possibly can even have several little affiliate web sites to make up for the distinction in price.
A dedicated server is the last word in web hosting. You might be truly hosting your personal website. You’ve gotten space, bandwidth and freedom to what you need. A dedicated server, whereas costing more money to use, may very well find yourself saving you cash, or including to your income, if used properly.