Tag Archives: seo
Search Engine Optimization: Search Industry Terms Cp-Ht
In Search Engine Optimization: Search Industry Terms Co-Co, we discussed two critical elements of the internet marketing and search engine marketing industries. This included Contextual Relevance – the close association, relationships or similarities between types of content sources and content reference points, and Conversion Rates, which refers to the percentage of website or web page visitors that ultimately convert to a sale by taking action of some sort. In this installment of the series we’ll discuss four more crucial terms: Cost Per Click or CPC, Domain age and Name, File Transfer Protocol or FTP, and HTML or Hypertext Markup Language. Understanding these terms is a fundamental part of any successful SEO campaign.
Cost Per Click
Cost per click or CPC refers to a type of SEM or search engine marketing whereby a customer pays every time a website visitor clicks on a displayed ad. When viewing a SERP or search engine results page, the CPC ads are displayed above and to the right of the organic ads.
Site owners must use SEO to optimize their ads and landing pages to obtain a better relevance score from the advertising facilitator. In most cases the positioning of the ads on a SERP page depend on what company bids the most and how well optimized their landing page is for the keywords or key terms typed into the search car by the consumer.
Domain Age / Domain Name
The domain name is the actual name of the primary URL, and the age is the length of time since the domain was first registered, or in some cases the length of time since it was transferred or purchased after being dormant for some time.
Domain names are important because if they contain proper keywords they can provide a significant SEO boost. The age of a domain is important because search weight is generally given to older, established sites before new and unproven sites. For this reason there is a trend among some business developers and web masters to buy aged domains, or to repurpose domains in order to utilize the value built up within it.
File Transfer Protocol or FTP
FTP is a method of moving data – generally files and folders – for use in a website platform like WordPress or Joomla. FTP allows users to change website themes or skins, upload additional features such as widgets and advertising blocks, databases and other functionality. FTP can also be used to backup a site or manage multiple versions of the site in the case of a dynamically generated page or ad scheme.
Hypertext Markup Language or HTML
HTML is the most basic building blocks of the web. This simple computer code tells browsers and other software programs how to “see” pages in that it dictates the size, color and position of objects and graphics, the font and color of text, the functionality of links and other actionable item – essentially everything you see on a website is controlled at least in part by HTML.
Basic HTML can be written by anyone and is most useful for controlling text and other simple page elements. More advanced HTML should be handled by a professional because of the intricacies involved. If you need professional search engine optimization services now, use the links below to get a free consultation now.
A Realistic Guide to Link Building
Whether its the large corporations or small business establishments, search engines play a very crucial role in their growth and hence in their promotion efforts. The most popular way of finding websites is through search engines; you will get more visitors if your site shows up frequently on the search engines.
The major determining factor which determines how your site ranks is link popularity, which is basically ascertained by the quantity and also quality of links to your site. Link building, which is the technique for increasing the number of links to your site, is controversially among the most challenging SEO tasks. However, you need an extensive set of back-links to outrank your competitors.
Although link building process may look disheartening initially, it can get unexpectedly exciting along the line. There is no best-proven strategy yet, when it comes to link building and the entire SEO system. There has been a continuous evolvement in the art of link building, and everyone has a slightly different way of accomplishing the task.
Here are 3 techniques concerning link building which every business ought to adapt.
- Acquire Ideas From Your Competitors
Analyzing what your competitors are doing is one of the most important ways to start or redirect your link
building effort. The target is to discover, assess, and access the websites that link to your top competitors.
You can achieve this in several ways, but the easiest is using free resources on the net. You can find large
number of back link providers on the internet; they provide the anchor texts and URLs of tons of Backlinks from
competitors. It may be laborious to go through the links to find quality ones, but the end result is worth the
effort. The logic is to get the authority sites among the URLs to link to your own site. Another good tool we
have used is SEO Spyglass. - Generate Useful Content Write Valuable Articles
The proven way to obtain just the exact back links and the best optimized anchor text you desire is via article
and blog posts. But authority links do not come on a platter of gold, it costs you greatly. Also, the strategy
of using articles to build links, naturally requires much effort and lots of time. The main objective is to
create articles that feature relevant information with links – back to your website. You also need to publish
the articles on article directories or relevant websites; the former is a great way to generate back links.Each article directory has its posting rules, it is important you adhere to those rules. Generally, they will provide at least an authors resource section where you can leave your URLs.
- Employ Directories
You can also generate faster back links through directories and thus achieve quick results on the search
engines. However, websites submission to directories is constantly a controversial matter in the SEO circles,
and abuse of this technique is punishable by search engines. Notwithstanding, following the correct guidelines
for directories submission can yield rewarding SEO results.There are numerous high volume directories that you can submit your WebPages to – at no cost. The best way to
avoid search engine penalization when using this technique is to submit only to directories that feature
categories related to your site.
The techniques mentioned above provide excellent opportunities to substantially enhance online visibility of your business. However, successful link building campaign is achieved on the platform of variety.
A Realistic Guide to Link Building
Whether its the large corporations or small business establishments, search engines play a very crucial role in their growth and hence in their promotion efforts. The most popular way of finding websites is through search engines; you will get more visitors if your site shows up frequently on the search engines.
The major determining factor which determines how your site ranks is link popularity, which is basically ascertained by the quantity and also quality of links to your site. Link building, which is the technique for increasing the number of links to your site, is controversially among the most challenging SEO tasks. However, you need an extensive set of back-links to outrank your competitors.
Although link building process may look disheartening initially, it can get unexpectedly exciting along the line. There is no best-proven strategy yet, when it comes to link building and the entire SEO system. There has been a continuous evolvement in the art of link building, and everyone has a slightly different way of accomplishing the task.
Here are 3 techniques concerning link building which every business ought to adapt.
- Acquire Ideas From Your Competitors
Analyzing what your competitors are doing is one of the most important ways to start or redirect your link
building effort. The target is to discover, assess, and access the websites that link to your top competitors.
You can achieve this in several ways, but the easiest is using free resources on the net. You can find large
number of back link providers on the internet; they provide the anchor texts and URLs of tons of Backlinks from
competitors. It may be laborious to go through the links to find quality ones, but the end result is worth the
effort. The logic is to get the authority sites among the URLs to link to your own site. Another good tool we
have used is SEO Spyglass. - Generate Useful Content Write Valuable Articles
The proven way to obtain just the exact back links and the best optimized anchor text you desire is via article
and blog posts. But authority links do not come on a platter of gold, it costs you greatly. Also, the strategy
of using articles to build links, naturally requires much effort and lots of time. The main objective is to
create articles that feature relevant information with links – back to your website. You also need to publish
the articles on article directories or relevant websites; the former is a great way to generate back links.Each article directory has its posting rules, it is important you adhere to those rules. Generally, they will provide at least an authors resource section where you can leave your URLs.
- Employ Directories
You can also generate faster back links through directories and thus achieve quick results on the search
engines. However, websites submission to directories is constantly a controversial matter in the SEO circles,
and abuse of this technique is punishable by search engines. Notwithstanding, following the correct guidelines
for directories submission can yield rewarding SEO results.There are numerous high volume directories that you can submit your WebPages to – at no cost. The best way to
avoid search engine penalization when using this technique is to submit only to directories that feature
categories related to your site.
The techniques mentioned above provide excellent opportunities to substantially enhance online visibility of your business. However, successful link building campaign is achieved on the platform of variety.