Tag Archives: seo
Some Facts about SEO Freelancers
It is completely normal for new webmasters or people that have launched new websites to run into problems concerning the search engines. Heavy marketing will always be a requirement if you want a website to be more popular but giving some attention to SEO is a smarter choice. Fortunately, you have plenty of options available in meeting your SEO requirements. You can search for an SEO company that specialises in website optimisation and pay up so they can help you. You can also learn SEO all by yourself if you are not in a hurry and you don’t want to spend. There are also SEO freelance individuals that are looking for some work to do. Which all means when it comes to SEO, there is no perfect path to take. Evaluating your objectives may lead you to a better decision but you should at least know some of the cool facts about freelance individuals so you know why they often make good early choices.
Plenty of SEO Freelance Individuals Available
Freelancers do what they do because they want to have a stable flow of income or an additional stream of extra income. Going with the option of freelance individuals, they want to take on new challenges so they can improve their skills and widen their portfolio. With SEO a highly accessible skill to learn, you will find plenty of freelancers that should be more than willing to help you. These individuals often hang out in forums or freelance sites where members can post job requests and projects that need to be completed.
Easy to Communicate With
Since you are dealing with a single SEO specialist, you should have no trouble in developing a good relationship with that person. You do not have to deal with representatives, secretaries, or middlemen when it comes to addressing your SEO needs. If you are not very proficient in the SEO field, communicating with the SEO freelancer can be very beneficial to you as the freelancer may have some better ideas for your website than your own personal requests. It is the job of a passionate SEO freelancer to come up with the best possible approach in bringing more traffic to a website.
Different Specialities to Choose From
If you want the full SEO package, going for an SEO company can be a safer choice unless you encounter a good SEO freelance professional that has knowledge in multiple areas. But if you have other areas covered and only specific needs to address, you can find a certain SEO freelance individual that can best fulfil these specific needs. Freelancers have more flexibility when it comes to making requests since SEO companies prefer giving packages whether you need them or not. For instance, if all you need is keyword research, an SEO freelancer should offer that and may give you a good rate for it. Some freelancers may be better in a particular skill like keyword research than other skills. You should be able to save more money if you go for a freelancer in this case.
To minimise the potential risks of choosing an SEO freelance individual, ask for past projects that the freelancer took so you can judge if he is capable of getting your job done.
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.
Is It Worth Learning SEO from Start to Finish
Many people want to gain an SEO advantage to make their site, online store, or blog more popular while others want to take on the other websites that are leading in SEO within their niche. Some people may simply want to know more about SEO so they can work as freelancer or join a web company for extra income. A lot of people that manage their own website or market other websites treat SEO as a major concern when it comes to the overall performance of a site.
SEO or search engine optimisation is an interesting topic in the world of Internet marketing. No matter what path you take, you will have to learn some SEO first. If you are still grasping the concepts of SEO, you can expect a bumpy ride when it comes to learning the terms and getting up to speed with what SEO professionals do these days. On the upside, you can learn SEO from start to finish if you are very determined and resourceful. All you need is an online connection and spare time to get started.
Reading Free Articles for the Basics You might run into trouble if you try to learn SEO by reading SEO tutorials and guides without getting properly introduced to the subject. Search engine optimisation is one of those topics where you really need to know how it works and what the current trends are so you won’t be relying on obsolete information. Fortunately, there are tons of SEO professionals and other Internet marketers that submit articles related to SEO basics in free article directories. Sites like Ezine Articles or major search engines like Google are excellent places to find out more information on SEO so you can learn SEO techniques more smoothly. Most of these articles have dates so find any articles that were posted this year to get the best possible overview. You can also search for as many free resources that you like.
Many free articles also contain some basic tips that you need to keep in mind when optimising a website. On an average article you can expect at least 3 good tips that will help you learn SEO. These tips can be related to keyword research, site structuring, content writing, or possibly some SEO secrets that keep leading sites ahead.
Looking at Leading Sites to See What Others are Doing Once you learn SEO basic concepts, you should get an idea on what keywords to target. Even if you do not have a site to work with, you can get a better feel of SEO if you practice. Try typing a keyword phrase that you want to compete with and look at the top results. Visit these sites and observe why these sites are on the top page. Some pages may have been around for a long time while others are simply well-optimized and the content is very interesting.
Paying your Way to a Professional Level Combining free resources with a lot of practice is actually a good enough path to take in order to learn SEO and become really good at it. But this can take more time than it should and you can greatly speed up that process if you are willing to spend some money. You have the choice to purchase eBooks that talk about SEO or take professional coaching services. Given the large amount of free articles available, it is better to take an SEO training course if you really want to join the big boys in SEO.