Tag Archives: seo
What the back links are
Those who have read about search engine optimization they know well what backlinks are. They have to come across the word at least for once. But who are new to the subject of SEO they must think what the term back links refers and what the importance of back links is. It is nothing but an important thing to build a good SEO. Rather it can be said that Back links have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. At first in this article we will discuss what a back link is.
Actually back links are the links, which are called the inbound links (IBLs) or the inward links. The greater the number of back links is the greater the popularity of your website. It simply indicates the popularity and importance of your website. Back links are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality back links, and consider those websites more relevant than others in their results pages for a search query.
When the search engines are calculating the importance and popularity of a specific website to a keyword then they consider the number of quality inbound links to that site. So you should not be happy that you have got some inbound links but you have to judge the quality of the links that you have got. So when it comes to exchange of links then always remember that exchange your link with some other quality links not with mass quantity of links and that can harm your purpose instead of do good for your websites high ranking. It is all about quality link building in SEO.
Now come to the topic that what are the parameters of judging the quality of a link. The answer is a search engine considers the content of the sites to determine the QUALITY of an inbound link. Again when inbound links to your site come from other sites and relevantly those sites have content that is related to your site then these inbound links are considered more useful and helpful to your site as they can do really good for the popularity of your website. And this is the parameter of judging the relevancy of the back links of your site designing. But on the contrary if you take unrelated and irrelevant back links, which have no connection with the content of your site then this, will be counted as the drawback of the relevancy of your site. So unrelated content is not desired. The higher the relevance of inbound links, the greater their quality.
As for example if you have a website about ornaments and then you receive another back link from a website containing wedding ring collection then it would be more preferable than getting a link from a site about drug test. The more relevant the site is that is linking back to your website, the better the quality of the back link.
Get Absolutely The Best SEO Agency Working For You
Now that you have decided to hire a search engine marketing agency to make you a lot of money, you need to know a few things to check. Actually, there are a lot of things to check and many questions to ask the agency before you decide. At first contact, make sure you feel comfortable with the persons you speak with. There are 4 areas you need to ask about during your inquiry – PPC Advertising, Copy Writing Ability, Content Writing, and Keyword Building
PPC Advertising
Choose a search engine marketing agency that can do PPC. PPC is an important strategy to use when you are promoting a new web site. It brings in quick targeted traffic and it tells you which keywords you need to concentrate on. If you hire a good SEO firm that gets results with PPC, it can be a continuous source of good traffic and income.
Copy Writing Abilities
Ask the agency if they will write web site content for you. It can be in the form of home page information or sale page copy. You also want them to make changes in your exist copy to improve visitors duration and click through rate. You need copy writing that can bring in new visitors and get them to buy. Copy writing should be one of the main services an SEO firm should provide.
Copy writing should be done from an emotional view with stories and examples. The writing should give the reader a feeling that they make a good purchase when they buy and prepare them for an upsell.
What they buy should give them a sense of accomplishment and not buyer remorse. Persuasion to purchase comes not just from content, but from website presentation. A website with good content and graphics placed artistically encourages a visitor to buy now. An SEO firm should be able to create exceptional graphics.
Content Writing
A search engine marketing agency must be able to write good content. This content may be for articles, newsletters, or short pdf e-books. It is writing that visitors enjoy reading and talks to their needs or problems. Its writing that keeps visitor staying at your website long enough to stir their interest in buying your product.
Keyword Building
Keywords are the backbone of your website structure. You need to pick your keywords carefully and have the SEO firm optimize your keyword pages. If you have 20 keywords then you should have a 10 page web site. Articles should be written to link back to these pages. The SEO firm can get these pages on to the first pages of the search engines.
How do you get on the first pages of the search engines? You do this by targeting keywords that relate to your product or service. You choose 2 3 keywords for one of your web pages and have the SEO firm optimize your pages. You have to create web pages for the different keywords you want to rank for. Choosing the keywords with three words is easier to get on first page than for keywords that are one or two words.
A search engine marketing agency can promote your site in many ways. Article submission is but one way. They can also do web site submission to web directories. They can do press releases, social bookmarking, blog comments, blog posting, and linkubaiter linking. The idea is to get as many quality backlinks to your site.
Picking a search engine marketing agency to work with will be a difficult task. But remember what that agency should be doing for you. There main purpose is to get you traffic that will buy from you. This is done with good copy writing skills, good content, and selected keywords that visitors chose while searching for your product.
Some Facts about SEO Freelancers
It is completely normal for new webmasters or people that have launched new websites to run into problems concerning the search engines. Heavy marketing will always be a requirement if you want a website to be more popular but giving some attention to SEO is a smarter choice. Fortunately, you have plenty of options available in meeting your SEO requirements. You can search for an SEO company that specialises in website optimisation and pay up so they can help you. You can also learn SEO all by yourself if you are not in a hurry and you don’t want to spend. There are also SEO freelance individuals that are looking for some work to do. Which all means when it comes to SEO, there is no perfect path to take. Evaluating your objectives may lead you to a better decision but you should at least know some of the cool facts about freelance individuals so you know why they often make good early choices.
Plenty of SEO Freelance Individuals Available
Freelancers do what they do because they want to have a stable flow of income or an additional stream of extra income. Going with the option of freelance individuals, they want to take on new challenges so they can improve their skills and widen their portfolio. With SEO a highly accessible skill to learn, you will find plenty of freelancers that should be more than willing to help you. These individuals often hang out in forums or freelance sites where members can post job requests and projects that need to be completed.
Easy to Communicate With
Since you are dealing with a single SEO specialist, you should have no trouble in developing a good relationship with that person. You do not have to deal with representatives, secretaries, or middlemen when it comes to addressing your SEO needs. If you are not very proficient in the SEO field, communicating with the SEO freelancer can be very beneficial to you as the freelancer may have some better ideas for your website than your own personal requests. It is the job of a passionate SEO freelancer to come up with the best possible approach in bringing more traffic to a website.
Different Specialities to Choose From
If you want the full SEO package, going for an SEO company can be a safer choice unless you encounter a good SEO freelance professional that has knowledge in multiple areas. But if you have other areas covered and only specific needs to address, you can find a certain SEO freelance individual that can best fulfil these specific needs. Freelancers have more flexibility when it comes to making requests since SEO companies prefer giving packages whether you need them or not. For instance, if all you need is keyword research, an SEO freelancer should offer that and may give you a good rate for it. Some freelancers may be better in a particular skill like keyword research than other skills. You should be able to save more money if you go for a freelancer in this case.
To minimise the potential risks of choosing an SEO freelance individual, ask for past projects that the freelancer took so you can judge if he is capable of getting your job done.