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Profiting from RSS
RSS opens a new gateway to ever-flooding effective business strategies, never existed before, and creates a new dimension in the way you reach out to the public. When you, as a marketer/ businessman/company, decide to promote your business through the marketing strategies of Internet, try to take the maximum advantage of this interactive medium. When your website does not engage visitors, then your web-based promotional efforts have been crippled. What are the means to attract visitors to your website, when there exists a million dollar question whose website to visit? Given innumerable choices, just think of the visitors plight to decide which one and whether he wishes to really come back after his first visit.
RSS has a lot of advantages over the other existing methods, to turn it into the most sought-after, powerful, influential tool, which will take over the Internet world very soon, if understood fully and properly. It is basically a push-based communication method, which can be published and subscribed to easily. It can be explained as a file containing the latest information and accessed by subscribers who are interested.
Consider a website as a real-world conversation. We need to adopt the same things just like while trying to sell our product to a sales prospect in person. RSS has wonderful features, which embody the techniques of conversational marketing in a very flexible way. Dont you go through the following while reaching out to the visitors? Glance through and see how RSS helps:
First, you decide your goal and try to analyze what kind of audience your website can get.
What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done very easily done using RSS feeds (which we will see in detail in the later chapters).
The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitors eye.
Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.
Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has got many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.
You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.
Your search engine ranking reflects how good your website is! RSS increases the search engine ranking remarkably and well, again helps develop your business.
And do not think its a super-techie thing that you cannot use! Once you are familiar with the tool, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it! Its going to be the beginning of an unbelievable era, exploring deeper and deeper the many faces of RSS and of course, the web world, through it! Though it cant be an all-out replacement for other technologies, it can be a standard to optimize your Internet experience.
How Do Google Page Rankings Work?
The rank that your web page has will play an important role in how people find your site. Your page rank will determine if your business appears on the first page of a search query. We all know that being on the first page makes all the difference when it comes to web traffic. There are already billions of web pages out there and millions more being created every day. How do you get people to find your site and not that of your competitor? The answer is by having a high page ranking, which will help your overall web presence. Your page rank is just one of the many factors that will help your web presence and is just a small piece of the overall puzzle. Understanding what factors will increase your page rank and will benefit you.
Page rank is based upon the incoming number of links that you have to your page. This is why back linking is so important. As a business owner you will need to understand that it is not just a numbers game. The page rank is determined by the number of links that is coming in, but the quality of the links also matters. The page rank of your site is based on the rank of each page separately. It will not rate the website as whole, but will rate each page separately. So this is something to keep in mind when you are creating back links.
The quality of the site that is linking back to you will be influential in the rankings as well. For example a back link from a site such as www.cnn.com will have a much higher weight than a back link from something like www.samsbackyard.com. It is also about gaining back links from quality sites.
The Google page rank will be in the form of a number from 0-10. Google actually uses a complex algorithm to come up with the exact number. It has been said that each page rank is slightly harder to reach the next level. The factors that influence how your page ranks are primarily about the links that you have coming back to your site. Spend time building your links with quality sites and this will increase your page rank. Google will calculate the page rank once every few months, so it may take some time to see your rank go up. There are other ways that you can see if your marketing campaigns are working. Using tools such as Google Analytic will let you see where your traffic is coming from. Even though Google may take a while to update, you will still be able to see if your back links are increasing your traffic.
Make sure that the links that you have coming to your site are quality and are not from sites that are banned. Any banned site that links to you will have a negative effect on your page rank. If you keep creating new pages, this could also decrease your page rank. Each page is ranked so when you add a new page, the page will have a low rank. Do not think that by adding more content you are instantly going to add to your page rank. You will in time be able to climb the ladder again, but this will take a little time.
One thing that can lower your page rank is having too many outbound links. In order to make outbound links work to your benefit, make sure that the link is reciprocated. This will counter act the drain that you will see from having to many outbound links. Choose wisely where and how you would like to do a link exchange. Keep in mind that quality, in this case, is more important than quantity.
Think of your page rank as a voting system of sorts. The more people that view your site the higher the rank will go. Google looks at this like you are on the way to winning the election. The more people that choose to visit your site over others will continue to increase your page rank.
Knowing all about page ranks will help you in your SEO advertising campaigns. The importance of link building cannot be overlooked. Without link building, the page rank will not rise. When your page rank does not rise, it will become harder and harder for people to find your site.
Easy Tips to use when Searching for Web Designers
If you think that finding a designer that can help you with website development is going to be a length or difficult process, think again. There are many companies that are offering website design and development services and finding the right one is a fairly simple matter. All you need to do is look around and see who has created the sites you like best. Here are a few tips you can also use in order to find a web developer that will give you the site you have been hoping for.
Word of mouth can be fantastic
Word of mouth can be a great way to find a website development company that you can work with. If you know other business owners that have sites you like you can simply ask them who did the work for them. Many web designers will put their names on the bottom of the sites so it can be worthwhile to look there. Once you have the name of the company it can be helpful to ask others what they think of the company. Keep in mind that not everyone will be satisfied with a company but if you hear a lot of negative comments you may want to work with a different company.
Look online
Many website development companies advertise online. If you click on a few sites you should be able to get a look at their portfolio. You may want to go to a site and look to see if they are still using a website design that is advertised in a portfolio. If a company has switched their website again soon after having it designed it can be a sign that you may want to work with another company.
Once you have a few potential service providers that you want to work with you may want to do some background checking. See if you can get references for clients that a company has done work for in the past. They may have many things (good or bad) to tell you about what they think of the website, how it functions and what they like or do not like about it.
By doing some checking and research you should be able to avoid the companies that cannot deliver a functioning, visually attractive website to you. Instead, you will be able to concentrate on the companies that marry beauty and functionality in the sites that they deliver.