Tag Archives: search
Are Directories Still a Good Form of Link Building?
This question keeps arising and for me at the time of writing this the answer can be explained in this following article. The reason this question has been raised again is because Google has removed its recommendation to submit to directories from its webmasters guidelines.
However I dont think this means that the search engine will stop taking directories links into account. It just feels that it doesnt need to recommend this tactic anymore. This does sound a bit confusing and you have to ask why Google has removed this information, it more than likely that this is a small part of a bigger picture which Google is working on. Google is not likely to tell us what this is and as usual we will have to work it out for ourselves.
I do think however that there are changes going on in the search engine result pages I will describe a few of the most recent ones below. With some search terms more informational websites seems to be showing up as Google thinks a higher percentage of people may be looking for information on a subject rather than to be faced will a list of companies.
Although Pagerank is irrelevant when it comes to SEO it seems to be having an even more less of an impact these days.
Lets get back to the subject of directories the good thing about directories is that they are good for co-citation. This means that what your website is associated with. For example if you had a link to your website on a page with lots of other links to, lets say link directories then Google may think your website is related to that industry. If you want to check what your co-citation is just click the similar pages link next to your listings in the search engine results pages.
So to answer the question at the top of the article are directories still a good form of linking building? and at the time of writing this article I would say yes, however Im sure people would disagree. This may change and in the end only time will tell. I can however prove that this still works as I have seen it work on many websites and even on my own. Just remember to make sure you are submitting to good quality directories like the one above and dont just submit to any old directory.
SEO Outsourcing: What Your Organization Can Get From It
SEO outsourcing is now an absolute necessity nowadays. That’s because individuals do not need to go to the nearest library for information.They could find information right inside the comfort of their own homes through the use of laptops. Search engines have even made it simpler for people to have the information that they need, even if they’re seeking auto parts or for the local pizza restaurant’s number. Companies have discovered that they need to have their very own websites and get to the top of search engine results to get a lot more earnings.
This is often where SEO outsourcing comes in handy for companies. Apparently, search engine optimization is not as easy as it would seem. You can find a lot of strategies involved in it that it’s best to leave the task to professionals. Services such as SEO content writing, link building, and social bookmarking are a few of the services these agencies can provide to their customers.
All this is based within the assumption that a lot more the visibility, the higher the chance to entice new consumers. That’s why a growing number of business owners right now want to outsource SEO services. These services are done making sure that the client’s website will be on top of search page-rankings. It is done at a little amount of time with good quality output that produces gains.
Outsourcing is not really a brand new idea. Companies have been outsourcing several non-core business operations such as customer and data entry services for the last 10 years or so. Developing countries around the world such as India, the Philippines, and China have benefited a lot from it and also have provided trained employees with the expertise to carry out the projects. If customer and data entry services can be entrusted to outsourcing firms, SEO outsourcing shouldn’t be a problem.
SEO outsourcing is mostly done by companies to save funds. The cost of hiring and training individuals for SEO could be quite pricey. Other companies simply do not have the luxury of their time to learn the task. It provides company proprietors better flexibility since the rates for these services are cost-effective and the client can pick which SEO package to take advantage of. Miscommunication involving the client and the employees isn’t an issue, as SEO outsourcing firms hire individuals who are adept in the English language.
An additional benefit of SEO outsourcing is that a company owner can check the progress of his site in search page rankings, and the firm can make the modifications he wants. He does not need to shell out a lot on transportation cost as tracking can be carried out through the web.
The world of internet marketing has grown to be more competitive these days. Business owners have to realize that having a website is not only essential, but it is also a weapon that can be used to get an edge over competitors. However, developing a website that ranks at the top on search engines will involve a lot of specific techniques, such as SEO content writing and link building, which professional SEO firms can do. These firms can deliver results for your online marketing campaign, making it possible for your company’s brand to be more exposed to more internet users.
7 Benefits of Link Building
Link Popularity refers to the number of links pointing to your website from other websites on the Web. Generally Search Engines consider your website important and rank it high in Search Engine Result pages (SERPs) if other websites link to your website. Link Building improves the Search Engine Ranking of your webpage if done in specific ways. Besides an improved Search Engine Ranking, there are certain other benefits that your website derives from carrying out a Link Building Campaign. Link Popularity is usually viewed in isolation, and most of the people do not realize the complete benefits of a well-defined link building campaign.
Listed below are the 7 benefits of Link Building:
- Anchor text
Anchor text is the text that falls within a hyperlink leading to another page. The Anchor Text of Incoming Links plays a major role in your website’s ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages . For wider keyword coverage, you can work with different link text options. It is important to have a number of combinations of anchor texts and associated link texts, so that the linking does not have a fixed pattern that the search engines can detect. The web page of your site that the link is pointing to should also be optimized for that keyword(s) in order to properly influence rankings. This is sometimes referred to as Anchor Text Optimization. - PageRank
PageRank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. By undertaking a long-term link building campaign, you can boost your website’s PageRank and improve your website’s ranking significantly. Most other major search engines have adopted this logic in their own algorithms in some form or the other, varying the importance they assign to this value in ranking websites in their search engine result pages. Search Engines consider your website more important if more links point to your website. - Direct Traffic
Link Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic. The links placed on relevant pages would enhance the amount of relevant traffic to your website. - Deep Indexing
Another important benefit of Link Building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (upto 3 to 4 months). - Indexing Dynamic Pages
Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Building techniques. - Wider Search Engine Coverage
Link Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site. - Leading Competition
Link Building would also mean that your website stays ahead of your competition for your targeted keywords. More the number of Only Incoming Links pointing to your web pages, higher it gets ranked in the search engine results pages . Using your targeted keyword phrases in the links text would ensure a good ranking for your targeted keywords in the SERP’s .