Tag Archives: search
Tips on How to Increase Web traffic
After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!
Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.
Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to
get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.
First : Buy Traffic
Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.
Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make you wait three to five days to go through their editorial
review process before allowing ads to appear on their network.
You can also buy advertising on dozens of other pay-per- click search engines.
They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more information.
Log on to payperclicksearchengines.com for a list of over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success.
Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that don’t convert… while neglecting the keywords that do
bring sales (mainly because they don’t know which is which!).
SEO – Can It Work For Your Business?
It is estimated that in the next 24 hours over 3,000,000,000 searches will be made via Google alone, so it’s not hard to imagine that thousands of these, perhaps tens of thousands or even hundreds of thousands of these searches will be for exactly what you want to sell. However how do you tap into this lucrative market? Natural Search Engine Optimization (SEO) is the process of getting your key search phrases listed at the top of search engines like Google, Yahoo and Bing.
Over the last decade advertising and marketing has switched its focus toward natural, organic search engine optimisation as it represents the most cost effective way to place your brand, product or service in front of a global audience. That’s why it is fast becoming a term incorporated into the marketing strategies of marketing managers across the globe. At its core, Search Engine Optimization is quite simple. It is just the process of making specific search phrases, that are relevant to your website visible high up in the search engine rankings. What this means is that the people searching for the products and services you provide are more likely to look up your online business when doing so. And when they do those prospects come to you!
Should you decide not to use search engine optimisation then chances are that you’ll have an online business that nobody will ever see. For that reason, natural SEO is the most important area of online marketing. It is the one thing that increasing numbers of businesses cannot operate online without.
Is Search Engine Optimisation worth it for your website?
While natural, organic SEO is one of the most cost-effective types of Internet marketing available it could be expensive to employ consultant’s to do it for you. That’s because most search engine optimisation consultant’s charge for their time on a contracted basis. You the website owner have to pay upfront and hope that they can deliver on their promises. Assuming that they do you will be able to tap into the constant flow of prospects searching for your products, if not you’ll be tied into a costly drain on the company resources for the length of the contract.
So should you want to guarantee the success of your SEO then the only other option is to think of using an SEO consultancy that charges on a payment on results basis. This will supply you access to that lucrative online market without any of the financial risk.
Supercharge You Backlinks with Article Writing
After a lot of hard work, your website design is spot on and your Web site is now up there on the Internet for the world to see. Unfortunately, the world at present has no idea that your Web site even exists. So, what can you do to bring the Web site to their notice? Mmm
how about writing an article? Sounds weird? But, it’s completely true! Article writing is one of most effective methods of promoting your Web site on the Internet. It can help you earn free backlinks to your site from a variety of popular Web sites. Let’s see how you can use article writing to develop a strong backlink network.
Article writing is a cost effective way of driving up your search engine rankings and attracting traffic to your Web site. Unlike other forms of advertising, you can start an article writing campaign with zero investment. Therefore, article writing is quickly becoming the ideal method for promoting a Web site. To start your article writing campaign, all you need to do is write informative articles related to your field and submit them to reputed newsletters and e-zines related to your field. At the end of each of your articles, add author information in the form of a couple of sentences about you and your products. In addition, provide the complete URL of your Web site and invite readers to visit your Web site. If your article is accepted and published, you get free backlinks to your Web site through these newsletters and e-zines. Readers who like your article can click through to your Web site using the link you provided at the end of your articles.
To get even better results from your article writing campaign, you should submit your articles to article directories. An article directory contains thousands of articles on varied subjects, ranging from team building to shopping. Web publishers, such as Webzine owners and bloggers, pick relevant articles from the directory and post them on their own Web sites. The publishers don’t need to pay anything for using the articles. However, they are required to replicate the author information at the end of the articles exactly as it is on their own Web sites. So, publishers who select your article in effect provide you completely free backlinks from their Web sites. These backlinks provide exposure to your Web site and help drive traffic to it.
Lets take an example to understand how you can build a powerful backlink network through article writing. Suppose you have a Web site for selling pet care products. You write articles on topics such as “Best Food for Dobermans,” “How to Get a Personalized Pet Collar,” and “10 Secrets for Getting the 1st Position in a Pet Show.” In the author information box at the end of each article, you include a backlink to your Web site on pet care products. Finally, you post these articles on a reputed article directory. Let’s see what results you can expect from posting just these three articles.
Let’s say each of your three articles is picked by 5 publishers who use them on their own animal care or pet training newsletter, e-zine, or Web site. That amounts to 15 free backlinks from a single article directory. Now let’s say you modify the three articles a little and submit them to 5 additional directories. If you get a similar response in these directories, the additional backlinks you earn on those same three articles is 225! As you keep on posting an article a day, the number of backlinks to your Web site starts increasing at a phenomenal rate. And, the more backlinks there are to your Web site, the higher will be the number of readers clicking through to your Web site.
Another advantage of building backlinks through article writing is that it positively affects your search engine rankings. This is because most search engines take the number of backlinks into account when determining the position of your Web page on their search results. So, the higher the number of backlinks to your Web site, the better will be your position in the search results for related keywords.
Article writing is an efficient and economical way of developing a powerful backlink network for your Web site. Articles not only attract more traffic to your Web site but also help establish you as an expert in your niche.