Tag Archives: search
Tips on How to Increase Web traffic
After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!
Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.
Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to
get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.
First : Buy Traffic
Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.
Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make you wait three to five days to go through their editorial
review process before allowing ads to appear on their network.
You can also buy advertising on dozens of other pay-per- click search engines.
They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more information.
Log on to payperclicksearchengines.com for a list of over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success.
Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that don’t convert… while neglecting the keywords that do
bring sales (mainly because they don’t know which is which!).
SEO – Can It Work For Your Business?
It is estimated that in the next 24 hours over 3,000,000,000 searches will be made via Google alone, so it’s not hard to imagine that thousands of these, perhaps tens of thousands or even hundreds of thousands of these searches will be for exactly what you want to sell. However how do you tap into this lucrative market? Natural Search Engine Optimization (SEO) is the process of getting your key search phrases listed at the top of search engines like Google, Yahoo and Bing.
Over the last decade advertising and marketing has switched its focus toward natural, organic search engine optimisation as it represents the most cost effective way to place your brand, product or service in front of a global audience. That’s why it is fast becoming a term incorporated into the marketing strategies of marketing managers across the globe. At its core, Search Engine Optimization is quite simple. It is just the process of making specific search phrases, that are relevant to your website visible high up in the search engine rankings. What this means is that the people searching for the products and services you provide are more likely to look up your online business when doing so. And when they do those prospects come to you!
Should you decide not to use search engine optimisation then chances are that you’ll have an online business that nobody will ever see. For that reason, natural SEO is the most important area of online marketing. It is the one thing that increasing numbers of businesses cannot operate online without.
Is Search Engine Optimisation worth it for your website?
While natural, organic SEO is one of the most cost-effective types of Internet marketing available it could be expensive to employ consultant’s to do it for you. That’s because most search engine optimisation consultant’s charge for their time on a contracted basis. You the website owner have to pay upfront and hope that they can deliver on their promises. Assuming that they do you will be able to tap into the constant flow of prospects searching for your products, if not you’ll be tied into a costly drain on the company resources for the length of the contract.
So should you want to guarantee the success of your SEO then the only other option is to think of using an SEO consultancy that charges on a payment on results basis. This will supply you access to that lucrative online market without any of the financial risk.
Tips on How to Increase Web traffic
After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!
Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.
Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to
get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.
First : Buy Traffic
Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.
Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make you wait three to five days to go through their editorial
review process before allowing ads to appear on their network.
You can also buy advertising on dozens of other pay-per- click search engines.
They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more information.
Log on to payperclicksearchengines.com for a list of over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success.
Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that don’t convert… while neglecting the keywords that do
bring sales (mainly because they don’t know which is which!).