Tag Archives: search
How to Perform Proper Keyword Research For SEO
Perhaps the most integral aspect of any Utah SEO campaign involves an aggressive, proactive keyword research strategy. However, it is simply not enough to go online and look at the global monthly searches for any given keyword; there are particular strategies involved with targeting keywords that can optimally boost the traffic to your site. Although experience is one of the best tools out there, here are a few ways that you can objectively implement well-faceted research for particular keywords.
First and foremost: Competition. Before launching an aggressive campaign, most Utah SEO companies will analyze their competitor’s keywords and strategies before diving right in. So what does competitor analysis look like in a practical sense? By spending a few hours thoroughly investigating the keywords in a competitor’s URL, page headlines and content, a counteractive search engine campaign with a keyword focus can be launched. Taking a look at other company’s websites within a particular niche field can clue you in to what’s being actively searched for, and what’s not. After thorough analysis, you can then decide the appropriate keywords to target.
In addition to documenting a particular phrase’s monthly global search volume, finding out how many back links a keyword can generate is a very useful strategy. Often, back links are created in the form of unique content; therefore, a non-literary phrase such as “cow pink” is going to be a bit harder to create back links for. Most Utah SEO campaigns take into consideration phrases like this, but do not aggressively target seemingly nonsensical keywords. Although there might be some variation in the search volume, targeting a coherent phrase such as “pink cows” is going to yield a higher potential for back links through unique content. So as you pinpoint your campaign’s phrases, be objective – in a literary sense.
When selecting target phrases for a Utah SEO campaign, also consider from a detached point of view the words you’re targeting. If you run a fruit company, and determine that you’d like to rank for the short tail word “apple”, stop before you do. The majority of people typing “apple” into Google are looking for computers – not fruit. So even if you managed to rank for this word, you still won’t be getting relevant traffic. Instead, try a variation of the word that’s more specific to your niche. By doing so, you’ll ensure that all traffic coming into your site is relevant – which ultimately means more conversions for your site.
A professional Utah SEO firm can successfully help you form a targeted keyword campaign. Contact a Utah SEO firm today to get started on your campaign!
How to Perform Proper Keyword Research For SEO
Perhaps the most integral aspect of any Utah SEO campaign involves an aggressive, proactive keyword research strategy. However, it is simply not enough to go online and look at the global monthly searches for any given keyword; there are particular strategies involved with targeting keywords that can optimally boost the traffic to your site. Although experience is one of the best tools out there, here are a few ways that you can objectively implement well-faceted research for particular keywords.
First and foremost: Competition. Before launching an aggressive campaign, most Utah SEO companies will analyze their competitor’s keywords and strategies before diving right in. So what does competitor analysis look like in a practical sense? By spending a few hours thoroughly investigating the keywords in a competitor’s URL, page headlines and content, a counteractive search engine campaign with a keyword focus can be launched. Taking a look at other company’s websites within a particular niche field can clue you in to what’s being actively searched for, and what’s not. After thorough analysis, you can then decide the appropriate keywords to target.
In addition to documenting a particular phrase’s monthly global search volume, finding out how many back links a keyword can generate is a very useful strategy. Often, back links are created in the form of unique content; therefore, a non-literary phrase such as “cow pink” is going to be a bit harder to create back links for. Most Utah SEO campaigns take into consideration phrases like this, but do not aggressively target seemingly nonsensical keywords. Although there might be some variation in the search volume, targeting a coherent phrase such as “pink cows” is going to yield a higher potential for back links through unique content. So as you pinpoint your campaign’s phrases, be objective – in a literary sense.
When selecting target phrases for a Utah SEO campaign, also consider from a detached point of view the words you’re targeting. If you run a fruit company, and determine that you’d like to rank for the short tail word “apple”, stop before you do. The majority of people typing “apple” into Google are looking for computers – not fruit. So even if you managed to rank for this word, you still won’t be getting relevant traffic. Instead, try a variation of the word that’s more specific to your niche. By doing so, you’ll ensure that all traffic coming into your site is relevant – which ultimately means more conversions for your site.
A professional Utah SEO firm can successfully help you form a targeted keyword campaign. Contact a Utah SEO firm today to get started on your campaign!
The Pace Of Adding New Links To Websites
Links as you know are essential when it comes to have some good rankings in the search engines on the web and they are actually some votes that websites give to each other and this way, the search engines can realize how important a certain website is. The links are in fact regarded as the main elements playing important roles in making many websites successful on the web because only through having proper and powerful links, a website can be found in the online world.
But is the matter just this simple about the links on the web? In other words, if links are so powerful for websites rankings online, should we spend some hours everyday, adding as many links to our websites, hoping to have excellent rankings in the major search engines? As a matter of fact, although links are very important in adding to the values of websites rankings, but there are certain steps and complex systems when it comes to counting and evaluating them in order to give bonuses to the websites the links point at.
You know, if the story was just about the number of the links, you could find websites adding thousands of links to their homepages overnight wishing to stand at the top search engines placements forever but as mentioned earlier, the story is not that simple to figure out. Links are very important for ensuring your websites are to be found among the other competitors in the search engines but have you ever thought of the pace of adding new links to your websites?
If you talk to the web professionals, the ones who have been working on optimizing websites either for themselves or their clients for several years, you can see that in nearly all the cases, they recommend not adding just too many new links to a website in a short period of time. Now, you might wonder how there would be the possibility of problems should you add many links too quickly, right? Please note that although links are good, but having them in an artificial manner, will prove to be having the opposite effect.
This is especially true if you are going to make a newly built website popular by establishing so many one way links to that very quickly. The search engines are now very smart in calculating whether some links have been added naturally or not and therefore, paying attention to the pace and the speed of creating and pointing new inbound links to your web resources is very important.
Please note that we are not talking about the number of links to be added to a website but of the pace in the way they are being established. For instance, while for one of your online projects, even 5 good links might be enough to pushing your sites rankings to the top of the search engines listings, in another online project, you might be needing hundreds of new links in order to be found, but in both cases, it is important that the links be added gradually and not hurriedly.
You can continue building links for your websites in order to establish their current good rankings in the major search engines and in fact, the majority of the successful web companies and firms too are practicing this practice of adding to the pack of their websites links but it is highly recommended, following a secured method of establishing new links in a steady course of time and one thing to always remember is that no site can be built and promoted on the web overnight.
Search engines like to see new links being added to the websites indexed in their listings in a gradual and steady pace and not instantly, as some link packages might promise on some websites. Such link building programs are not helpful and in many cases, as the experience has shown, they can even be bad to the rankings of the websites in the main search engines such as Google, Yahoo and MSN as the three of the engines have more or less similar algorithms.