Tag Archives: search

Leveraging WordPress SEO Plugins

Creating and publishing a website is no longer a mysterious, esoteric task that is reserved only for computer geeks. These days, just about everyone and their dog has a website. Anyone wanting a piece of the virtual pie can easily sign up for a free Blogger blog or one of the major Web 2.0 properties like HubPages or Squidoo in about five minutes. Plus, there are lots of WYSIWYG editors available that make creating a beautiful, interactive webpage a very simple process.

One of the most popular tools for hosting a blog is WordPress, an open-source project that is freely available for the downloading. There are at least a thousand tutorials available on the ‘net for how to set up a WordPress blog, configure the theme, upload it to your own hosting account, and so on. This article is not going to re-cover that ground. It has been done more than enough. The question is, what do you do once your blog is online, to get the word out so that you can get traffic?

The answer to that question is: search engine optimization. SEO is basically the process of driving traffic to your website organically (that is, not paid) from the search engines. To get the search engine “spiders” or “bots” to notice your site among the “billions and billions” of pages out on the web, and then rank it “high” in the results pages (so people will find it easily), you’ll need to work on these three general tasks:

  1. Make sure your content is relevant to the keywords people are searching with
  2. Optimizing your website and its content with keyword emphasis and linking structures
  3. Building inbound links to your website from others, preferably those in your same niche

This article focuses on the tools that can simplify item (2) in the list. Backlinking, the process described in (3), is a subject for a whitepaper, not just a short article. And, obviously, it is up to you to be sure your content is relevant to the keywords you are attaching to your pages as mentioned in item (1); just use your common sense.

The good news is that there are any number of tools to simplify the job to improve the optimization on your website. Owing to the popularity of WordPress, an entire industry is producing add-on capabilities in specialized themes and WordPress SEO plugins to facilitate optimizing sites built with the platform. You can dig up all sorts of tools, ranging from free plugins like Platinum SEO, HeadSpace2, and Google Video Sitemaps to premium plugins like SEOPressor or SEO Booster Pro.

Here is a short list of plugins you should investigate:

  • SEOPressor WordPress Plugin
  • Platinum SEO Pack
  • All-in-One SEO Pack
  • Google XML Sitemap
  • Google Image Sitemap
  • Google Video Sitemap
  • Automatic SEO Links
  • HeadSpace2

Always remember, though: put good content on your site that will provide real value for your visitors. Treat your visitors well, and you will get your fair share of traffic; just be sure to do your SEO correctly, and you can speed up the process considerably!

Directory Submissions for Higher Rankings and More Visitors

Directory submission is one of the best methods to receive one way incoming links to your site. This is one of the most significant parts when it comes to your link building strategies. It is the cheapest way to build huge number of back links to your website, which helps to improve rankings.

A listing is how you get increased targeted traffic and hence increased business. A paid web directory offers a premium service with faster approval times. Owners are extremely dedicated to creating a quality directory and not solely interested in making money. A web directory is something akin to a huge reference library.

Directory listing are a good start to promote a new site. Do not disguise your listing and submit the same URL more than once. Persistent automatic submissions may force to ban you. Avoid using the same title, description, and keywords, it may look a bit unnatural to the search engines to receive one way links from different sites using the same link text or title of your submission. Listings could be done only in those directories which are indexed by the search engines and search engine friendly. Do not submit sites consisting largely of affiliate links.

You should not ignore the importance of doing keyword research before using directories. Develop keyword rich titles and descriptions for each of your listing. For that reason, it is important to find the keywords that work best for your business. Also the ability to use multiple titles and descriptions helps maximize search engine optimization efforts.

Niche listings from niche directories can provide you with great related links. You get two core benefits: Additional targeted traffic from these directories. Quality one way links improves your site ranking in search engines.

Submission of your sites to search engines are not required, if your site has been listed properly in directories then search engines will crawl and index your site. Before submitting a site do a prior check to ensure your site is not already listed there so as to avoid duplication. Each directory has a different way it likes the content to be formatted and submitted. Placement is more effective when proper title and descriptions are selected to relevant categories.

To be successful, these directories must deliver good Google Page Rank or high quality traffic. Niche directories usually do a good job of sub categorizing within the main topic area, making them more useful to the everyday user. Most are older that tend to carry more weight with major Search Engines and have a larger human user base.

If you do not sufficient links pointing towards your site, your website most likely will never be found, that is why should place your site into these directories. Today every business or firm compete with one another in order to generate more and more profit or sales through their websites.

Link Popularity is one of the main factors which tell them how popular or important a website is, therefore it ranks your website accordingly. To get high rankings and more targeted traffic to your web site, it is essential to work out a focused linking strategy to establish link popularity on the web.

Obtaining inbound links or back links in quantity and quality can influence your search engine rank immensely.

Directory Submissions for Higher Rankings and More Visitors

Directory submission is one of the best methods to receive one way incoming links to your site. This is one of the most significant parts when it comes to your link building strategies. It is the cheapest way to build huge number of back links to your website, which helps to improve rankings.

A listing is how you get increased targeted traffic and hence increased business. A paid web directory offers a premium service with faster approval times. Owners are extremely dedicated to creating a quality directory and not solely interested in making money. A web directory is something akin to a huge reference library.

Directory listing are a good start to promote a new site. Do not disguise your listing and submit the same URL more than once. Persistent automatic submissions may force to ban you. Avoid using the same title, description, and keywords, it may look a bit unnatural to the search engines to receive one way links from different sites using the same link text or title of your submission. Listings could be done only in those directories which are indexed by the search engines and search engine friendly. Do not submit sites consisting largely of affiliate links.

You should not ignore the importance of doing keyword research before using directories. Develop keyword rich titles and descriptions for each of your listing. For that reason, it is important to find the keywords that work best for your business. Also the ability to use multiple titles and descriptions helps maximize search engine optimization efforts.

Niche listings from niche directories can provide you with great related links. You get two core benefits: Additional targeted traffic from these directories. Quality one way links improves your site ranking in search engines.

Submission of your sites to search engines are not required, if your site has been listed properly in directories then search engines will crawl and index your site. Before submitting a site do a prior check to ensure your site is not already listed there so as to avoid duplication. Each directory has a different way it likes the content to be formatted and submitted. Placement is more effective when proper title and descriptions are selected to relevant categories.

To be successful, these directories must deliver good Google Page Rank or high quality traffic. Niche directories usually do a good job of sub categorizing within the main topic area, making them more useful to the everyday user. Most are older that tend to carry more weight with major Search Engines and have a larger human user base.

If you do not sufficient links pointing towards your site, your website most likely will never be found, that is why should place your site into these directories. Today every business or firm compete with one another in order to generate more and more profit or sales through their websites.

Link Popularity is one of the main factors which tell them how popular or important a website is, therefore it ranks your website accordingly. To get high rankings and more targeted traffic to your web site, it is essential to work out a focused linking strategy to establish link popularity on the web.

Obtaining inbound links or back links in quantity and quality can influence your search engine rank immensely.