Tag Archives: search results

Dante's Simplified: SEO – Doing It Right The First Time

Search Engine Optimization or SEO -as it is popularly known as- is the internet marketing strategy of improving the visibility of a website in the search engine results. The objective of SEO is to academically improve the organic search results. SEO works on the premise that the more frequently a page appears on a website, the more visitors it will have. Now think in terms of a large number of pages which appear in the search engine results. The competition among them to increase the appearance in frequency now is determined by how far up the search result they are. The user can seek websites by searching images, videos, local search or product category specific search.

The mechanics that drive SEO depend on which search engines are preferred, how a Search engine works, what are the popular searches, what is the search trend etc? All these variables call for the use of keywords and tagging the websites and content to ensure that they are more visible during the search engine results.

The whole SEO concept is driven by one and only one factor-“keyword”. Choosing the right keyword is the primary step. The keywords should be able to give a customer a lucid picture about the product or service that a website exhibits. The keyword should be chosen according to the following criteria:

• It should be able to target the specific market that is looking for the content related to it.
• It should compete with fewer websites targeting the same keyword
• One should be able to optimize keywords that people actually use

All of these factors can be determined using the search tools of the search engine. Almost all the search engines help check the competition to figure out how to optimize a particular keyword for a better page rank. This is achieved via article marketing and other methods.

Then come the tags. These key identifiers must be included in the URL of the web pages to ensure that the customers are easily able to identify your services and they also help in the appropriate indexing of the web pages to yield more efficient search results.

Then one can use the concept of links to help increase the footfall on his/her website thereby increasing the page rank. This is achieved by the use of back link which directs the footfall off one website onto another when the customers find easy access to a particular product or service listed there.

SEO techniques revolve around boosting footfall via the appropriate use of keywords.

Dante's Simplified: SEO – Doing It Right The First Time

Search Engine Optimization or SEO -as it is popularly known as- is the internet marketing strategy of improving the visibility of a website in the search engine results. The objective of SEO is to academically improve the organic search results. SEO works on the premise that the more frequently a page appears on a website, the more visitors it will have. Now think in terms of a large number of pages which appear in the search engine results. The competition among them to increase the appearance in frequency now is determined by how far up the search result they are. The user can seek websites by searching images, videos, local search or product category specific search.

The mechanics that drive SEO depend on which search engines are preferred, how a Search engine works, what are the popular searches, what is the search trend etc? All these variables call for the use of keywords and tagging the websites and content to ensure that they are more visible during the search engine results.

The whole SEO concept is driven by one and only one factor-“keyword”. Choosing the right keyword is the primary step. The keywords should be able to give a customer a lucid picture about the product or service that a website exhibits. The keyword should be chosen according to the following criteria:

• It should be able to target the specific market that is looking for the content related to it.
• It should compete with fewer websites targeting the same keyword
• One should be able to optimize keywords that people actually use

All of these factors can be determined using the search tools of the search engine. Almost all the search engines help check the competition to figure out how to optimize a particular keyword for a better page rank. This is achieved via article marketing and other methods.

Then come the tags. These key identifiers must be included in the URL of the web pages to ensure that the customers are easily able to identify your services and they also help in the appropriate indexing of the web pages to yield more efficient search results.

Then one can use the concept of links to help increase the footfall on his/her website thereby increasing the page rank. This is achieved by the use of back link which directs the footfall off one website onto another when the customers find easy access to a particular product or service listed there.

SEO techniques revolve around boosting footfall via the appropriate use of keywords.

How Important Is Search Engine Optimisation to Online Business?

The internet has completely revolutionised the way people live. Ten years ago music, movies and games were purchased in high street stores. Today they can be downloaded or streamed from anywhere using hand held digital devices such as tablet computers or even mobile phones. We used to rely on phone books and yellow pages to find shops and tradesmen but today it is the internet where we find what we need. Shopping habit is also changing rapidly with internet driving more and more sales every year. People have become very used to buying and selling online through online marketplace and e-commerce portals such as amazon, ebay, taobao, lacartes and many others.

For businesses internet has become an important source of revenue. The running of an online business is not that different to running an offline business. A shop would invest a lot of money and time to get the right location – usually a busy location in the right town, where it can be seen by a lot of potential customers with genuine interests in its products and services. Online businesses apply the same principle and invest a lot of money and time to be seen by the right crowd – people with genuine interests in its products and services.

When people search for a particular product or service, they are expressing a genuine interest in that product or service so it is highly likely they would commit to a purchase. This makes search engine traffic highly valuable and it is why many online businesses allocate majority of their operating budget to search engine optimisation (also known as SEO) in order to appear at the top of search results for the right search keywords.

Businesses at the top of search results are looked at first so they have the best chance of making a sale. Getting to the top of search engine search results is the holy grail of online advertising. Search engines channel so much traffic every day they can literally drive millions of potential customers to a business. Therefore search engine optimisation or SEO is extremely important to any online business.

SEO refers to methods and techniques that can improve a website’s position in search results for the most relevant keywords. There is an entire industry devoted to SEO. They offer their expertise and services to help businesses increase their search engine traffic.

The main advantage of running an online business is the lower cost base because it doesn’t require any retail space. This leaves businesses with more money to invest in advertising and marketing. Business owners and webmasters should invest generously in SEO and think of it as the same thing as paying extra for a shop in the right location.