Tag Archives: search results
Has your SEO approach evolved?
With the ever-changing algorithms from Google, advising clients on strategies to keep their websites near the top of Google search results often requires alerting them first about what will no longer work even before designing a plan built around what now get results.
Over the past decade or more, stuffing websites with keywords and keyword based links seemed to impress Google and other search engines; these days, offering your website visitors real information in a straightforward format is the key to ranking higher in the search engines. Unfortunately, many website owners are still locked into those same old SEO strategies which will no longer get the results many owners grew accustomed to.
Google, after all, continually evolves, along with the Internet it is central in creating.
As ever more business websites adapted a conventional strategy of keyword repetition and endless backlinks to win respect from search engines – the experts at Google decided it was time to further tweak their algorithm so as to level the playing field. Why, after all, should artful keyword positioning win out over content? And while only a handful of higher-ups at Google will ever know precisely what the algorithm of the hour truly values, a few things seem apparent to those of us keeping track of what works and what doesn’t
You’ll want an SEO professional to advise you as you adjust your business website over to the new reality, of course. But since the 2011 algorithm changes at Google, what’s essentially needed these days to remain highly placed in the search results for keywords – is website content which answers questions and does so in a straightforward website format.
Beyond that, an in-depth knowledge of the world of social media websites and how best to use them are likewise key. Again, the help of an expert is invaluable.
Finally, now is also the time to revisit those marketing basics. Redouble your efforts at getting your product or service noticed and keeping clients happy. And keep in regular touch with them. All this won’t be easy but will be necessary if you wish to compete in a marketplace which offers fewer ready shortcuts.
To find out how CMYKreative can help assist you with your Search EngineOptimisation efforts, please visit our site and drop us a line. We look forward to helping you soon and moving your site up the rankings.
Has your SEO approach evolved?
With the ever-changing algorithms from Google, advising clients on strategies to keep their websites near the top of Google search results often requires alerting them first about what will no longer work even before designing a plan built around what now get results.
Over the past decade or more, stuffing websites with keywords and keyword based links seemed to impress Google and other search engines; these days, offering your website visitors real information in a straightforward format is the key to ranking higher in the search engines. Unfortunately, many website owners are still locked into those same old SEO strategies which will no longer get the results many owners grew accustomed to.
Google, after all, continually evolves, along with the Internet it is central in creating.
As ever more business websites adapted a conventional strategy of keyword repetition and endless backlinks to win respect from search engines – the experts at Google decided it was time to further tweak their algorithm so as to level the playing field. Why, after all, should artful keyword positioning win out over content? And while only a handful of higher-ups at Google will ever know precisely what the algorithm of the hour truly values, a few things seem apparent to those of us keeping track of what works and what doesn’t
You’ll want an SEO professional to advise you as you adjust your business website over to the new reality, of course. But since the 2011 algorithm changes at Google, what’s essentially needed these days to remain highly placed in the search results for keywords – is website content which answers questions and does so in a straightforward website format.
Beyond that, an in-depth knowledge of the world of social media websites and how best to use them are likewise key. Again, the help of an expert is invaluable.
Finally, now is also the time to revisit those marketing basics. Redouble your efforts at getting your product or service noticed and keeping clients happy. And keep in regular touch with them. All this won’t be easy but will be necessary if you wish to compete in a marketplace which offers fewer ready shortcuts.
To find out how CMYKreative can help assist you with your Search EngineOptimisation efforts, please visit our site and drop us a line. We look forward to helping you soon and moving your site up the rankings.
Dante's Simplified: SEO – Doing It Right The First Time
Search Engine Optimization or SEO -as it is popularly known as- is the internet marketing strategy of improving the visibility of a website in the search engine results. The objective of SEO is to academically improve the organic search results. SEO works on the premise that the more frequently a page appears on a website, the more visitors it will have. Now think in terms of a large number of pages which appear in the search engine results. The competition among them to increase the appearance in frequency now is determined by how far up the search result they are. The user can seek websites by searching images, videos, local search or product category specific search.
The mechanics that drive SEO depend on which search engines are preferred, how a Search engine works, what are the popular searches, what is the search trend etc? All these variables call for the use of keywords and tagging the websites and content to ensure that they are more visible during the search engine results.
The whole SEO concept is driven by one and only one factor-“keyword”. Choosing the right keyword is the primary step. The keywords should be able to give a customer a lucid picture about the product or service that a website exhibits. The keyword should be chosen according to the following criteria:
It should be able to target the specific market that is looking for the content related to it.
It should compete with fewer websites targeting the same keyword
One should be able to optimize keywords that people actually use
All of these factors can be determined using the search tools of the search engine. Almost all the search engines help check the competition to figure out how to optimize a particular keyword for a better page rank. This is achieved via article marketing and other methods.
Then come the tags. These key identifiers must be included in the URL of the web pages to ensure that the customers are easily able to identify your services and they also help in the appropriate indexing of the web pages to yield more efficient search results.
Then one can use the concept of links to help increase the footfall on his/her website thereby increasing the page rank. This is achieved by the use of back link which directs the footfall off one website onto another when the customers find easy access to a particular product or service listed there.
SEO techniques revolve around boosting footfall via the appropriate use of keywords.