Tag Archives: search engines
7 Tips for Effective Reciprocal Linking
Reciprocal linking…does it work? Yes it does. One can debate the value of reciprocal linking compared to other linking strategies. And without a doubt, one way links far outway the value of a reciprocal link. However, if done correctly, reciprocal linking can be a powerful SEO strategy for your website (See Search Engine Optimization Specialist for additional tips).
Tip 1 Search for reciprocal links from pages that have a Google PR equal or greater to your own. By doing so, you are enhancing the quality/value of the reciprocal link improving your overall success in the eyes of the search engines – especially Google. The higher the Google PR the more valuable the link becomes.
Tip 2 Exchange links only with sites that are related to your site/industry in some way. For example, don’t link to web sites about athletic clothing if you’re selling hardware. Sites that you’re exchaning links with need to be contextually relevant. When they are, you earn extra points in the eyes of Google and other major search engines.
Tip 3 Make sure that your anchor text, the text that comprises your link contains your keywords. This is one of the most important aspects of linking. For example, a link to my primary site should look like this: “Internet Marketing Expert Marketing Secrets” instead of “www.marketingscoop.com”. Doing so will signal the search engines with the specific keywords that you’re optimizing for. This enhances your search results when someone searches on your keywords or keyword phrase.
Tip 4 Your links page should never include more than one hundred links. Keeping your link quantity below one hundred ensures that search engines do not discredit the value of your site or challenge it as SPAM. One way to include more than one hundred links to to create a mini-link directory. Develop categories and group your links appropriately.
Tip 5 Check your partner’s websites on a regular basis to ensure that they are still linking back to you. Often I’ve exchanged links with a site only to find that they removed the link back to my site only days after the exchange. You can do this manually or utilize software to do it for you. There are a variety of options out there. No matter how you validate reciprocal links, check them on a regular basis.
Tip 6 View the title of the links page where your link will be placed. You can do this by visiting the link page and then pressing “view” on your browser menu bar. Then select “view source code” and find the meta tags. The title tag should include keywords relevant to your site. It doesn’t have to, but if it does, the more valuable it becomes.
Tip 7 Quality over quantity. When you being the process of building reciprocal links for your website, go for quality over quantity. Once you get started, you will undoubtedly have numerous sites looking for an exchange. If the sites don’t meet your linking criteria, you must say no to the link exchange.
In summary, make sure your reciprocal link program includes relevant links that have an equal or greater Google PR. Check your links often and make sure not to include more than 100 links on your link exchange page. Follow these tips and you’re well on your way to a successful reciprocal linking campaign. Lastly, be patient. The value of reciprocal links is most clearly seen over time.
7 Tips for Effective Reciprocal Linking
Reciprocal linking…does it work? Yes it does. One can debate the value of reciprocal linking compared to other linking strategies. And without a doubt, one way links far outway the value of a reciprocal link. However, if done correctly, reciprocal linking can be a powerful SEO strategy for your website (See Search Engine Optimization Specialist for additional tips).
Tip 1 Search for reciprocal links from pages that have a Google PR equal or greater to your own. By doing so, you are enhancing the quality/value of the reciprocal link improving your overall success in the eyes of the search engines – especially Google. The higher the Google PR the more valuable the link becomes.
Tip 2 Exchange links only with sites that are related to your site/industry in some way. For example, don’t link to web sites about athletic clothing if you’re selling hardware. Sites that you’re exchaning links with need to be contextually relevant. When they are, you earn extra points in the eyes of Google and other major search engines.
Tip 3 Make sure that your anchor text, the text that comprises your link contains your keywords. This is one of the most important aspects of linking. For example, a link to my primary site should look like this: “Internet Marketing Expert Marketing Secrets” instead of “www.marketingscoop.com”. Doing so will signal the search engines with the specific keywords that you’re optimizing for. This enhances your search results when someone searches on your keywords or keyword phrase.
Tip 4 Your links page should never include more than one hundred links. Keeping your link quantity below one hundred ensures that search engines do not discredit the value of your site or challenge it as SPAM. One way to include more than one hundred links to to create a mini-link directory. Develop categories and group your links appropriately.
Tip 5 Check your partner’s websites on a regular basis to ensure that they are still linking back to you. Often I’ve exchanged links with a site only to find that they removed the link back to my site only days after the exchange. You can do this manually or utilize software to do it for you. There are a variety of options out there. No matter how you validate reciprocal links, check them on a regular basis.
Tip 6 View the title of the links page where your link will be placed. You can do this by visiting the link page and then pressing “view” on your browser menu bar. Then select “view source code” and find the meta tags. The title tag should include keywords relevant to your site. It doesn’t have to, but if it does, the more valuable it becomes.
Tip 7 Quality over quantity. When you being the process of building reciprocal links for your website, go for quality over quantity. Once you get started, you will undoubtedly have numerous sites looking for an exchange. If the sites don’t meet your linking criteria, you must say no to the link exchange.
In summary, make sure your reciprocal link program includes relevant links that have an equal or greater Google PR. Check your links often and make sure not to include more than 100 links on your link exchange page. Follow these tips and you’re well on your way to a successful reciprocal linking campaign. Lastly, be patient. The value of reciprocal links is most clearly seen over time.
3 Easy Steps To A Successful Linking Campaign
If you want to increase your website’s rankings in the search engines, you will need to use inbound links, backlinks or one-way links to promote link popularity. To do this, there are many link building and directory submission services available. All the major search engines are somewhat flexible, giving status and ranking to sites that have links to their webpages from related, themed and quality sites. Linking to sites of poor quality will only lessen your Link Popularity, if not totally ruin it.
By following these 3 easy steps in your Link Building campaign, your website will begin to see quality traffic from relevant and themed websites.
1. Choose Your Keywords and Keyword Phrases Carefully.
Keywords and keyword phrases are the primary words that potential customers use to find your website when using a search engine. The right idea is to optimize your webpages for these keywords or keyword phrases. You should choose keywords and keyword phrases that accurately reflect your business and/or services. These keyword and keyword phrases should be specific enough to target your potential customers.
For help with keywords and keyword phrases, check your websites server logs to see what search terms have worked for your website. Also, try search terms to see what works on your competitors’ sites.
2. Build up the links to your Webpages from other Websites.
Search engines view inbound or one-way links as a positive vote for your site. Therefore, the more incoming links, the higher your page will rank. There are limits, though. The search engines must view the linking sites as quality addresses. Having seedy sites link to yours can harm your rankings. Propose to exchange links with websites that are related or themed to your own business and website. If they have a higher page rank, all the better. Also, ask those seedy sites to remove any links to your website.
You can easily pull up a list of sites that link to yours. In Google’s search box, simply type link:yoursitename and click Search.
3. Check Your Progress and Be Patient.
Search Engine Optimization, especially Link Building doesn’t happen overnight. It will take a few months to start getting good page rankings. Trying to rush your SEOs linking campaign can lead to mistakes. And the consequences of those mistakes can be pretty severe.