Tag Archives: search engines
What Not to Do: Pittsburgh SEO Part 1
Pittsburgh SEO tactics can be very powerful for growing businesses, but their misuse can produce disastrous results. Though not necessarily illegal, certain Pittsburgh SEO strategies do violate the rules of Google and other top search engines. Fearing this legal and ethical no-man’s land, many search providers will simply sandbox businesses that use these tactics, taking their websites off the first few pages of search results, or even out of their index altogether. It is therefore imperative that entrepreneurs learn to recognize unprincipled search engine optimizers who will put their businesses at risk with these cheap tactics. Here are five practices you’ll never see from a truly professional Pittsburgh SEO company.
1.) High-Volume, Low-Quality Link Purchases
One of the most important aspects of good search engine optimization is quality backlinking from relevant web pages. However, it is possible to purchase hundreds of thousands of nearly-useless backlinks for pennies on the dollar. Unscrupulous SEO companies will make such purchases under the assumption that an artificially boosted link count will actually make your site better in the eyes of the search engines. They are gravely mistaken.
In truth, such a large, fast link buildup will place your website under the careful scrutiny of Google, Bing, Yahoo, and other popular search engines. This practice may not warrant an immediate penalty, but the engines will consider you a spammer once they realize most of your backlinks come from unpopular, unrelated web pages.
Certain SEO gurus claim that link-building penalties don’t actually exist, but that’s not the point. Hundreds, thousands, or even tens of thousands of irrelevant links have nowhere near the sway of a few, authoritative, closely related links in the eyes of the search engines. You get what you pay for, and if you’re going to invest in professional SEO, you want it to be done right. Quality Pittsburgh SEO providers will know how to build plenty of high-PR, Google-friendly backlinks, and they won’t be lured by temptations of quick and easy link purchases.
2.) Random Content Submission
One of the most common misconceptions in online business is that creating and submitting as much content as possible is a great way to establish an internet presence. Site owners and SEO companies will send large volumes of press releases, blurbs, and articles to thousands of publishers. To the search engines, such indiscriminate syndication is nothing but spam. In fact, even attempting so many submissions is a waste of time, since the editors who see your irrelevant content will delete it without a second look.
Even if some of your content makes it into unrelated publications, it’s useless for SEO purposes. One of the main reasons to submit content anywhere is to build backlinks. For instance, Google might like to see that your online supplement shop has links on popular weight lifting blogs. It wouldn’t do you any good, however, to have your shop’s backlinks on sites about cars or video games. In order to make web browsing user-friendly, the search engines have made context king.
In the next installment of What Not to Do: Pittsburgh SEO, we’ll talk about the ways high keyword densities, spam, and convoluted content will turn off web surfers, tarnish your reputation, and kill your chances of high search engine rankings. If you’re ready for professional Pittsburgh SEO assistance now, however, use the links below for a private, free consultation.
Web design secrets
Constructing a website has moved into a whole new era, where the web designers of the present are faced with a new process of constructing web sites and web pages that are easily noticed by the search engines yet still look good. With more vendors trading on the Internet the desire for seo web sites and web pages have increased. The totally free natural website traffic from search engines like yahoo is a worthwhile asset for any organization that makes use of the word wide web.
So where exactly do you begin building a website that is eye-catching yet can be noticed by search engines like yahoo without difficulty? In this guide I will teach you one of the procedures that I make use of, that will increase the overall general performance of your web page. Presently Google and yahoo and the other leading search engines are seriously keen on page load times. Page load times are certainly one of the aspects that Google and the other main search engines uses to estimate your web pages search engine position or serp, or in very simple English what page your site is on in the search results for a given keyword phrase.
There are a couple of handy programs that are absolutely free that can be put to use to help enhance your web pages general performance. The first resource is generally known as Y slow and the second program is aptly known as page speed. Both these programs are really helpful and will screen all the statistics in respect to your web pages download speed. The programs will also give you suggestions on exactly how to increase your web pages general performance and what improvements you have to make if you wish to boost your web pages overall general performance.
If you are creating a website for your self our a customer then there are few general principles that you can work to make sure your web site performs nicely. As a general guideline try to keep the size and amount of pictures on your page to a bare minimum. Big pictures or images will increase the download time of your web page a fair deal, if you do have to make use of pictures or images then try and keep them modest and compress the illustrations or photos to lower the download time. If you are using several images then its a great idea to group them all into one singular image, you will not make the file size any less significant but it will lessen the quantity of http request on the server i. e. 7 unique files will become 1 singe file.
By way of example if you are contracted to design and style a website for a customer and there are sections of the web page that use various graphical items just like buttons and boxes then group all the unique elements collectively and save them as one particular file or image. Dependant on the complexity of the box or button that you have designed, it could be comprised of five or six different images or files. Grouping all the images or files collectively will generate an individual file which will result in just one request. Every picture file on your web page will have its very own url for example mysite.com/images.png with an http prefix. Each image and file is requested by the server and the more request that there are the slower your web page will load.
So how fast dose your website need to be? The simple answer as quick as you can make it especially if your page or site has to be discovered for affiliate sales or ad sense clicks or for any other marketing program. When you use a page speed application like the ones outlined above then you will see how they rate or grade your website with a score typically out of 100 or a grade A to E, the greater the grading or score the swifter the web page is (A or 100 is the greatest).
Article Marketing – Why You Need To Create Backlinks
Does article marketing really bring traffic to a website? The answer is a resounding yes, but there are a few things you need to consider before you start pumping out a million articles and get disappointed by the results.
Article marketing can be an very effective way to create a lot of traffic to your business quickly and over a long period of time as well. Some of the most successful sites online use article marketing to promote their businesses, because article marketing is one of the more cost effective promotion techniques available to you.
In case you’re not familiar with the term, article marketing is publishing content provided by you to other sites. Some of these sites may be similar to your own, but others may be article directories. You might be thinking if you provide material for your competitors sites, how does this help you? It does. Every article you write will include a backlink to your own site. Backlinks are important because they are treasured by the search engines! You will get a better rank for your own site when you have a {lot|massive number) of backlinks to it. The search engines regard backlinks as recommendations to your own site from independant sources. It doesn’t matter that you are the creator!
To put it another way, if you provide an article on another site, you include a backlink to your own site. Some of the people reading your article will click through to your site and the search engines will give your site another tick for having a link from another site. That’s win-win.
A really well written article may also be published from an article directory onto other people’s sites. Another win-win! That’s why you must take the time to write good quality articles on specific topics. If you don’t want or can’t write the articles yourself, consider using a ghostwriter or freelance writer to write for you.
Article Marketing – Article Creation and Submission
To start, you must have a clear idea of what you want to write. Keep your key words and key phrases in mind as you write. Don’t forger, people want information, so create a good quality, well written, relevant article for them. If you do this regularly, you will also gain the benefit of being seen as an expert in your field.
After you’ve written and reviewed your article, spend time writing your headline. This is what is going to get people to continue to read your article. A good headline will draw readers into your article.
The final step in article writing is to, make sure you write a compelling reason for someone to click the link in your resource box. Keep it fairly short and make sure you create a commanding link back to your site or the site you want to promote.
Once all that is done, you can submit your article. You can find tons of article submitters out there that can help you, or you can choose to do it manually. I recommend you at least use EzineArticles, GoArticles and ArticleBase to start your article submissions. Each site screens your articles, so make sure they’re up to scratch.
Article Marketing – Follow Up
Your article may take hours or weeks to be approved and published. Use a backlink checker to find out how well your article is doing. You can find one on Google and other search engines. Just enter your website address and hit go.
Article marketing is a very effective way to bring you traffic to your website. It will also increase your popularity and page rank {and|plus it_ can get you into a top position on a search engine for a particular keyword or phrase if you have spent the time researching your keywords. The downside to article marketing is that it is a fairly slow way to build your traffic, but every time you submit a new article, you improve your article marketing efforts which will boost your sales efforts over time.