Tag Archives: search engines

How directories affect a website’s success

Building backlinks is essential to a website’s success. To make money online your website has to get traffic. Building backlinks is one of the most important factors. Backlinks help your website to get ranked in the search engines and the more you have the better your Search Engine Ranking Position (SERP’s). The higher your position in the search engines, the more traffic your website will get. Of course there are other ways to get traffic to a website, but building backlinks is an essential ingredient for doing so.

Submitting your website to Web Directories is a useful way of building backlinks. Web Directories are like the internet’s phone book. Like a physical phone book, web directories list entries that offer services/information or products for sale. If you own a business, you want your business to be shown to every potential customer available.
With each directory, physical or online, you can choose a category for your business to appear under. For example if you own a plumbing business, you want your advert to be placed under the plumbing section in the local yellow pages. Web Directories offer a category for your website to be placed under, so if you own a football merchandise website, you may want to place your website under the category of sport.

Also with a Web Directory you can choose certain keywords, known mostly as tags. These tags are useful for when someone searches a directory looking for a particular service or product. For example, you own a plumbing business in the UK. You may wish to place a tag saying “Plumbing services UK”. When a search is done for “Plumbing services UK” your website will be found under the search results.

Other benefits of a directory submission are one way backlinks. A one way backlink is just as it sounds, its one way. This means you do not have to link back to that website, they link to you. There are a different types of web directories around, but most directories are free and do not require a reciprocal link (a link back to their site).

Choosing a directory to submit to is easy. There are now thousands of directories all over the internet offering you a listing free of charge. Although it is quite quick and easy to submit your website for inclusion, listing the details and pressing submit, doing this for the thousands of directories out there can be quite a daunting task. Let’s face it, time is money and most of us do not have hours/days to spare doing the same thing over and over, even if the benefits are greatly rewarding.

So let’s face it, time is money. We have all heard the saying but it is true, you have built a website today, you want people to be visiting by tomorrow. Well one way to save time and money is to pay someone to do the work for you. That means using a small amount of your set-up budget to have another business go to each and every directory and submit the information for you. Meaning you will benefit from the hundreds/thousands of one way backlinks without any of the effort. The best thing about using another company to do the work for you is the experience that company has in its field. Most companies that offer a directory submission services know their markets, know their clients wants/needs and most of all know the best places to submit your website information to.

The way in which all websites, not only web directories, are ranked in order of importance is something called Page Rank. A website is scored between zero and ten, with zero being the lowest and ten being the highest. A Manual Directory Submission Service can offer your website a chance at being placed into high ranked web directories, giving you highly ranked backlinks. The more of these you get the more the search engines see your website as being important to them. The more the search engines see your website as being important, the higher your website will be in the search engines and the higher you are in the search engines, the more traffic and sales you will make.

Effective Link Building as an Online Marketing Strategy

A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.

Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.

Utilize Targeted Anchor Text

When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.

Consider Inbound & Outbound Links

The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.

Site Relevance

An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.

When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.

Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.

In Case You Are Looking To Obtain More Traffic You Should Have A Look At Article Advertising And Marketing

When most individuals get started with their own online business they’re going to get started by using pay per click programs which can end up costing them a log of cash. While you will find free methods that work you will in addition find other free advertising methods that are just a complete waste of time. Article marketing is still one of the greatest ways to get free targeted visitors and in this article we are going to explain to you how to do it the proper way.

With regards to article advertising, you’re going to understand that for quite some time internet marketers have been using this strategy to get all the targeted traffic they want for free. In fact when folks first started using article marketing it had been so powerful that they did not share this technique of generating traffic with other people. You are able to get a lot of different information on article advertising nowadays but many individuals are looking to sell you this information.

Before you begin writing an article you will have to make certain that you find the right keywords to target within the articles. Once you find the best keywords you’ll want to begin creating your article and make certain you’re using the keyword phrase throughout the article without over doing it. You are also going to want to be sure you are using the keyword phrase within the title of the article as this is how the various search engines will know what your article is all about. One more thing you’re going to need to do is be sure that you utilize the keyword phrase in both the first and last sentence inside the article. Don’t forget to make sure you add a resource box at the end of the article with a back link pointing back to your internet site or your money page.

At this point it’s time to begin submitting your article to every single place you can, this can help you to get the most amount of traffic that you can get. You can use article directory sites, post the article on forums that are related to your article and you can even find men and women that will enable you to post your articles to their blogs. For every article you post you are going to want to collect the URL where the article is online so you can let search engines like Google know about the article and the backlink by using pinging. If you look around online you are going to realize that there is pinging software available which can help you with this part. This will let the search engines find and count your backlinks and will in addition help you to get your articles indexed very quickly inside their results. Head out to Cincinnati SEO for more info.