Tag Archives: search engines
Top Computer Viruses
Computer viruses affect people all over the world. But which ones are the worst of all time? The following is a list of some of the most well known viruses and malware to be made public. Most virus protection software (e.g. Norton Antivirus, McAffee, or PC Tools Antivirus) on the market will protect you from these.
Melissa
Combine the illicit thrill of an exotic dancer with the manipulative genius of a hacker and you have one of the worst computer viruses of all time. Melissa was created by David L. Smith, named for his favorite Friday Night Gal, and released into the world on March 26th, 1999. Posing as an email attachment, the self-replicating virus activated when the malicious attachment was opened, then sent itself to the top 50 people in the email client contact list. The damage was so great that some companies had to shut down email programs until the virus was contained. Smith was convicted, fined $5,000 and spent 20 months in jail. Before Melissa, public knowledge of the detriment of malware was previously unknown.
ILOVEYOU/Love Letter
Ironically named, this love letter was sent from the Philippines in May of 2000 and wreaked havoc on computers around the world. Beginning as an email that claimed the attachment contained honey-filled words from a secret admirer, the subsequent worm that was unleashed worked in multiple ways. After copying itself into several different files and adding new registry keys to the victims computer, ILOVEYOU would then download a password stealing application that would email personal data to the hackers account. ILOVEYOU then used email and chat clients to send itself to other sources, further perpetuating the cycle. Some sources claim the ILOVEYOU computer virus caused over $10 billion in damages.
Code Red
Taking advantage of a vulnerability in Windows 2000 and Windows NT operating systems, the Code Red and Code Red II computer worms began to gain traction shortly after their 2001 release. Creating a large botnet by installing backdoors on infected machines, Code Red initiated a DDos (distributed denial-of-service) attack on the White House by commanding all computers within its extensive network to contact its web servers at one time. This act overloaded the servers, rendering them unable to perform their needed actions.
SQL Slammer/Sapphire
The SQL Slammer, also known as Sapphire, was a computer virus that infected the most heavily used web servers across the US at an alarming rate. In January of 2003, the SQL Slammer caused a number of issues including outages in 911 service in Seattle, crashed the Bank of Americas ATM service, and left Continental Airlines with so many electronic issues that they were forced to cancel flights. Over the course of the computer virus extensive life, it caused over $1 billion in damages before antivirus and antispyware software was able to patch the problem.
Sasser/Netsky
A relatively new exploit, Sasser, began to infect computers around the world on April 30th, 2004 by taking advantage of non-updated Windows 2000 and Windows XP operating systems. Once a PC was infected with Sasser, the malware would scan the PC for other unprotected computers in its network and replicate onto them. Aside from causing massive damage to the computer, Sasser also made shutting down any computer difficult without cutting off the power source. The same group of black hat hackers that created Sasser also took credit for Netsky, a virus that propagated through an email attachment, causing massive DDoS attacks. At their height, the two viruses were said to have cost tens of millions of dollars in damage, including forcing flight cancellations and delays for Delta Airlines and shutting down satellite communications a few French news agencies.
MyDoom
MyDoom makes the list for its ability to bring prominent search engines to their knees. In February of 2004, the creators of MyDoom released the first phrase of this virus into the world. The worm installed backdoors on computers and initiated a DoS attack. The worm was commanded to stop distributing just short of two weeks after it began. Later that year, MyDoom was released again with greater voracity. Like other viruses of its lot, MyDoom searched email contacts as a method of proliferating. Unlike other viruses, MyDoom also submitted these contacts as a query to search engines like Google in an unprecedented denial of service attack. With millions of search requests from corrupted computers coming in, search engines were significantly slowed and some even crashed.
Klez
Known as a computer virus that broke ground, Klez goes down in infamy as one of the most malicious viruses of all time. In late 2001, Klez began infecting computers through email messages that would install, replicate and then send themselves to every contact in the infected computers address book. Klez also used a tactic called “spoofing” putting the names of people from the contact list in the “From” line and sending away giving the impression that the email messages were coming from someone else. The malicious incarnation carried harmful programs that could function like a normal virus, disable antivirus software, or appear as a trojan. The worst forms of the virus rendered infected computers completely inoperable.
Don’t be caught without an antivirus software on your computer. At the least do it for your friends and family. You don’t want to be the person sending a virus that harms their computer or their contacts.
SEO – An Important Marketing Strategy For Any Business
Search engine optimization, also more commonly known as SEO, is one of the main marketing techniques to enhance your websites ranking in the search engines. Using your SEO tactics effectively and revising and adapting these tactics should show an apparent increase in your sites placement on the search engines.
You firstly want to begin about choosing your Keywords. This is a crucial decision and should not be taken lightly. The Google Analytics application is extremely useful in tracking, revising and adapting your sites rankings. This application enables you to see which key phrases result in the most conversion goals, which is obviously your main objective. The main bit of advice would be to stay away from popular, general keywords. Because these are extremely common, you will find that the competition to achieve a high ranking is very tough.
The AdWords keyword suggestion tool is brilliant in assisting you in your choice. This will suggest niche key phrases that will have a high search volume, with low competition. Yes your site may not be as widely available with niche key phrases, but youll be targeting the right market that is more likely to actually purchase from your site.
Content is another crucial element when trying to increase your sites rankings. The content needs to be relevant, well written and have lots of it! This will, more than likely, appeal to the search engines in comparison to a great looking website, but that is just filled with videos/images etc. Other sites will be more inclined to link to your pages, if the content is good, therefore further increasing your search engine ranking. Updating your content regularly will help visitors go to your site as everyone likes fresh content. Therefore resulting in more visits to the site, equaling in more traffic going to your site. You need to also consider your sites structure; having a simple navigation through your site and having it well indexed will make it easier, not just for visitors finding their way round your site, but for the search engines retrieving the pages and content. Dont forget your links! Put links appropriately and in large volume to link the pages in your website, again it allows the search engines to find your pages easily.
A big no no is copying content from one page and pasting it onto another page on your site. By duplicating your content throughout your site you are giving your site a much lower ranking. Search engines really dislike this!
Dont forget your description tag; this should be a descriptive summary of the page content.
The description tag is used for the summary of your page in the search engine results. Be sure to make it full keywords, but to still be readable and grammatically correct. Meta tags are slightly different as these are still information about a given web page, but they are not visible to the visitors on your site. These help search engines categorize your web pages correctly and are inserted into the HTML document.
Remember It is vital that you track your sites SEO performance. Use tools provided for this like Google Analytics and Google Webmaster. It enables you to see your sites ranking, measure its progression or its decline and permits you to change your tactics and strategies if need be.
SEO – An Important Marketing Strategy For Any Business
Search engine optimization, also more commonly known as SEO, is one of the main marketing techniques to enhance your websites ranking in the search engines. Using your SEO tactics effectively and revising and adapting these tactics should show an apparent increase in your sites placement on the search engines.
You firstly want to begin about choosing your Keywords. This is a crucial decision and should not be taken lightly. The Google Analytics application is extremely useful in tracking, revising and adapting your sites rankings. This application enables you to see which key phrases result in the most conversion goals, which is obviously your main objective. The main bit of advice would be to stay away from popular, general keywords. Because these are extremely common, you will find that the competition to achieve a high ranking is very tough.
The AdWords keyword suggestion tool is brilliant in assisting you in your choice. This will suggest niche key phrases that will have a high search volume, with low competition. Yes your site may not be as widely available with niche key phrases, but youll be targeting the right market that is more likely to actually purchase from your site.
Content is another crucial element when trying to increase your sites rankings. The content needs to be relevant, well written and have lots of it! This will, more than likely, appeal to the search engines in comparison to a great looking website, but that is just filled with videos/images etc. Other sites will be more inclined to link to your pages, if the content is good, therefore further increasing your search engine ranking. Updating your content regularly will help visitors go to your site as everyone likes fresh content. Therefore resulting in more visits to the site, equaling in more traffic going to your site. You need to also consider your sites structure; having a simple navigation through your site and having it well indexed will make it easier, not just for visitors finding their way round your site, but for the search engines retrieving the pages and content. Dont forget your links! Put links appropriately and in large volume to link the pages in your website, again it allows the search engines to find your pages easily.
A big no no is copying content from one page and pasting it onto another page on your site. By duplicating your content throughout your site you are giving your site a much lower ranking. Search engines really dislike this!
Dont forget your description tag; this should be a descriptive summary of the page content.
The description tag is used for the summary of your page in the search engine results. Be sure to make it full keywords, but to still be readable and grammatically correct. Meta tags are slightly different as these are still information about a given web page, but they are not visible to the visitors on your site. These help search engines categorize your web pages correctly and are inserted into the HTML document.
Remember It is vital that you track your sites SEO performance. Use tools provided for this like Google Analytics and Google Webmaster. It enables you to see your sites ranking, measure its progression or its decline and permits you to change your tactics and strategies if need be.