Tag Archives: search engines
Successful Search Engine Optimization (SEO) For Real Estate Investing
SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. Thus, when someone searches for your product or service on the search engines, your website appears among the first.
This can result to getting new clients for many years to come.
In this article, we look at the techniques you can use to boost your search engine rankings.
On-site optimization The first step in Search engine optimization (SEO) is to make sure your website has your chosen keywords. You need to include keywords in
1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. The title appears in bold in the search engine results. This should be a short sentence 250 words or less that describes the page content.
2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.
3) Content – you should include the keywords naturally in the content meant for the human eye as well as for the search engines. Do not over-exaggerate by putting the keyword too many times.
4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.
Offsite optimization – link building Off-site SEO involves having third party websites link to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.
As much as possible, make sure you use the chosen keywords as anchor text.
You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.
Building links involves several activities:
1. Articles When you post content in article directories, they allow you to put a link back to your website. You will find hundreds of these directories that will link permanently to your website.
Article marketing will bring you clients both directly and through boosting your search engine position.
2. Profiles All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.
3. Web 2.0 websites Whenever you post your articles to Web 2.0 websites like WordPress, Squidoo, Blogger, etc, make sure you leave a link back to your website.
4. Classified directories Thousands of directory websites allow you to post classified ads with a link back to your website.
5. RSS Be sure that you submit your website to RSS directories if your website has an RSS feed. This allows your website content to be posted in other websites with a link back to your website.
6. Videos Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.
7. Bookmarks Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.
8. Blog and forum commenting The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.
These are the most popular SEO techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.
Successful Search Engine Optimization (SEO) For Real Estate Investing
SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. Thus, when someone searches for your product or service on the search engines, your website appears among the first.
This can result to getting new clients for many years to come.
In this article, we look at the techniques you can use to boost your search engine rankings.
On-site optimization The first step in Search engine optimization (SEO) is to make sure your website has your chosen keywords. You need to include keywords in
1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. The title appears in bold in the search engine results. This should be a short sentence 250 words or less that describes the page content.
2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.
3) Content – you should include the keywords naturally in the content meant for the human eye as well as for the search engines. Do not over-exaggerate by putting the keyword too many times.
4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.
Offsite optimization – link building Off-site SEO involves having third party websites link to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.
As much as possible, make sure you use the chosen keywords as anchor text.
You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.
Building links involves several activities:
1. Articles When you post content in article directories, they allow you to put a link back to your website. You will find hundreds of these directories that will link permanently to your website.
Article marketing will bring you clients both directly and through boosting your search engine position.
2. Profiles All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.
3. Web 2.0 websites Whenever you post your articles to Web 2.0 websites like WordPress, Squidoo, Blogger, etc, make sure you leave a link back to your website.
4. Classified directories Thousands of directory websites allow you to post classified ads with a link back to your website.
5. RSS Be sure that you submit your website to RSS directories if your website has an RSS feed. This allows your website content to be posted in other websites with a link back to your website.
6. Videos Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.
7. Bookmarks Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.
8. Blog and forum commenting The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.
These are the most popular SEO techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.
Backlink Tool: Your Own Backlinks
BACKLINK TOOL: YOUR OWN BACKLINKS
So just what is a backlink? It is a link on another site that leads to your own. It’s extremely important to garner a large number of backlinks for several reasons. The ranking of your page on search engines is determined by the number and quality of backlinks to your site, providing they occur naturally (you have not purchased them). Second, backlinks are how you get known on the Internet. If many other sites provide a link to yours, a natural increase in traffic to your web pages occurs. I will give you some backlink ideas a little later in this article.
Search engines generally look at the number of backlinks to decide where to put that page in the search results.
BACKLINK SOURCES You can look at backlinks like votes – the higher the quantity of votes (backlinks) the more of an authority the page is considered by the search engine. Backlinks from authoritative sites will get more consideration from the search engines. You really do not want to use a backlink building service to do this.
GOOGLE PAGE RANK
Google uses the concept of ‘page rank’. This is the property it attaches to a page it considers to have a history of accumulating content from backlinks. This is figured using algorithms, and is quite a complex method.
HOW TO CREATE YOUR OWN BACKLINKS
Since we are on the subject of backlinks, here are some of the things I do to create them naturally. Ironically, it is really just a part of your internet marketing strategy. I do not recommend, nor do I use any backlink software to have backlinks put on other sites. Here is a very easy way to create your own backlinks:
1. I always look up the keywords for my subject. You can do that here: https://adwords.google.com/select/KeywordToolExternal 2. Usually I try to start with a top level keyword or key phrase which has a good amount of visitor traffic. 3. At that point, I make a list of these keywords. I like to get 4 or 5 of them to use. 4. Then I create my article, video, etc. using the group of keywords I have researched. 5. When I create my content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to the page I want people to visit. I really strive to do this, as someone doing a search may hit one of the keywords I have listed. Thus it will be easier to find what I have published.
FREE BACKLINK CHECKER
Here is a free backlink checker that you can use: www.domain-pop.com/backlink-check.php
So to summarize it all, backlinks are simply links of yours that are on some other website. Also, take advantage of the suggestions I have given to create your own backlinks. If your creating backlinks naturally in your internet marketing campaign, the issue of backlinks is one you will not have to worry about.