Tag Archives: search engines
Link Popularity – Basic Overview (Page 1 of 2)
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web sites position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web sites overall link popularity score:
External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange Reciprocal linking is when two or more Web sites agree to display each others Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorneys Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
Link Popularity – Basic Overview (Page 1 of 2)
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web sites position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web sites overall link popularity score:
External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange Reciprocal linking is when two or more Web sites agree to display each others Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorneys Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
Successful Search Engine Optimization (SEO) For Real Estate Investing
SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. Thus, when someone searches for your product or service on the search engines, your website appears among the first.
This can result to getting new clients for many years to come.
In this article, we look at the techniques you can use to boost your search engine rankings.
On-site optimization The first step in Search engine optimization (SEO) is to make sure your website has your chosen keywords. You need to include keywords in
1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. The title appears in bold in the search engine results. This should be a short sentence 250 words or less that describes the page content.
2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.
3) Content – you should include the keywords naturally in the content meant for the human eye as well as for the search engines. Do not over-exaggerate by putting the keyword too many times.
4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.
Offsite optimization – link building Off-site SEO involves having third party websites link to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.
As much as possible, make sure you use the chosen keywords as anchor text.
You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.
Building links involves several activities:
1. Articles When you post content in article directories, they allow you to put a link back to your website. You will find hundreds of these directories that will link permanently to your website.
Article marketing will bring you clients both directly and through boosting your search engine position.
2. Profiles All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.
3. Web 2.0 websites Whenever you post your articles to Web 2.0 websites like WordPress, Squidoo, Blogger, etc, make sure you leave a link back to your website.
4. Classified directories Thousands of directory websites allow you to post classified ads with a link back to your website.
5. RSS Be sure that you submit your website to RSS directories if your website has an RSS feed. This allows your website content to be posted in other websites with a link back to your website.
6. Videos Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.
7. Bookmarks Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.
8. Blog and forum commenting The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.
These are the most popular SEO techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.