Tag Archives: search engines
Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
The Importance of Search Engine Optimization
In order for any business to succeed online, its main goal is to be noticed by its prospects. It doesn’t matter what type of business you have, nor does it matter how beautiful your website looks, because if you are unable to make your business visible to your prospects, your online empire will not be able to generate any revenue for you. In fact, you will find yourself spending more money than you actually earn, because there are still expenses that you will have to pay, such as website hosting, domain name registration, and more.
While there are many ways in which you can promote your online business to your prospects, you will find that the most effective method is by ranking in the top ten positions of all the major search engines. In fact, your best bet is to rank within the top five positions if you are looking to get decent qualified traffic to your site. In order to achieve this, it is important to have a good understanding of search engine optimization. When we speak about search engine optimization, we are talking about using techniques that will optimize your site in such a way so that search engines will not only be able to know what your site is about, but will also give it enough importance so that it ranks well within their listings.
There are many ways in which you can achieve this, but whatever method you decide on utilizing, keep in mind that there are two factors you have to look at. The first factor is on-page optimization. In other words, you have to have a good understanding of where to put your targeted keywords within your site in order to rank well. For example, you will most likely need to have your keywords included in the headline of your webpage, and then to have a certain percentage of it sprinkled throughout the body of your webpage. In addition, you would need to know where to place these keywords within the body of your webpage, because this can also have an impact on how you rank within the search engines. Of course, there are other on-page factors that you would need to consider as well, such as knowing how many outbound links you have within your site, whether or not your keywords are included in the meta-tags of your site, and more.
The second factor is known as off-page optimization. In other words, this largely depends on how many links and what types of links are pointing back to your website. Generally, the rule of thumb is to have links coming from relevant sites, and to have a diversity of link types, such as those that come from social sites, article directories, blogs, blog comments, and much more.
By implementing the right type of search engine optimization, you will find that your site will be able to rank well over time. The drawback to this technique is that it can be very time-consuming, and you need to have a good knowledge of how to utilize it if you are doing it manually. A better approach would be to use SEO software, as this will help you automate the process while at the same time ensuring that you are utilizing the right techniques during the process. When we speak about SEO software, you will find that this is a very loosely used turn, as there are many pieces of software that you will need to utilize in order to effectively automate the process of search engine optimization. For example, you need to get keyword research software, site auditing software, link management software, article submission software and more. Some of these applications can come in all in one packages whereas others would be specialized in one specific field. The idea is to research as much as possible on each application in order to find the best solution for your needs.