Tag Archives: sales

5 Questions Your Company Should Ask When Looking for a Data Center

Looking for a data center? Since business success so often relies upon the effective use of technology, whether to perform daily tasks or to create and deliver mission-critical services, a great technology partner has become a vital necessity. Typically companies ask their potential data center partners excellent questions about the facility’s power redundancy, security, and network connectivity, but with today’s IT mission criticality, these features have now become the minimum bar for most data centers.

In addition to those standard questions, it is important to ask the following questions to ensure you are selecting a flexible, affordable data center solution positioned to be a foundation for your company’s IT growth. By asking these five simple questions you can better understand the prospective data center’s ability to host your infrastructure now but more importantly in the future. Knowing the facility’s capabilities and how they impact your environment will help keep from having to make costly and risky moves due to lack of resources and help to avoid constraint on IT deliverables.

Here are five questions that you need to ask when looking for an enterprise data center for your company.

1) How many watts/amps of usable power can I consume per cabinet?

This is important for a number of reasons, but primarily to determine if you can fully utilize your cabinet today and into the future. It’s important to specify usable power because some facilities will say “60 amps per cabinet” but what they really mean is 30 primary and 30 redundant amps. You should also specify ‘consume’ as some facilities will allow you to install any circuit you want, but limit your draw to just a portion of those circuits.

2) Does the data center offer a power metered billing method or flat-rate?

A metered method of billing power allows you to pay for only what you consume rather than pre-buying the entire circuit capability and using only a portion, which drives up your real pre-amp cost. A true consumption model will allow you the flexibility to install power circuits that will meet your future power needs without a premium today. For example: If you plan in two years to consume 14 kW per cabinet then install the proper outlets that allow for that consumption today. This will reduce setup fees and the time to install resulting in a lower total cost of ownership.

3) Is the data center in a single floor, single tenant building?

Operating a data center is all about controlling risk; multi-tenant buildings make that nearly impossible. For example, if your data center is on the fifth floor, how do you ensure that a water leak on the floor above will not affect your operations?

4) What free services are included (loading dock, reboots, monitoring)?

Don’t underestimate the costs you’ll incur for extras. You may only need 3 reboots per month now – and that’s fine until something happens and you need 20. It’s not about the first invoice; it’s about the total cost over the course of the relationship..

5) What are the tools the data center can offer to help with your growth? (SAN, data backup, server management, monitoring, cloud services?)

For example, if a server goes offline at 2AM, does the data center have 24/7 on-site staff with the skills needed to resolve the problem?

About the Author

Scott Palsgrove joined Net Access during its first year of operations and has over 15 years of sales and technology management experience. As Sales Manager, Scott has helped to develop flexible and innovative products and services that have resulted in accelerated sales revenue growth. Scott is responsible for sales and product strategy, marketing, and partner development.

5 Questions Your Company Should Ask When Looking for a Data Center

Looking for a data center? Since business success so often relies upon the effective use of technology, whether to perform daily tasks or to create and deliver mission-critical services, a great technology partner has become a vital necessity. Typically companies ask their potential data center partners excellent questions about the facility’s power redundancy, security, and network connectivity, but with today’s IT mission criticality, these features have now become the minimum bar for most data centers.

In addition to those standard questions, it is important to ask the following questions to ensure you are selecting a flexible, affordable data center solution positioned to be a foundation for your company’s IT growth. By asking these five simple questions you can better understand the prospective data center’s ability to host your infrastructure now but more importantly in the future. Knowing the facility’s capabilities and how they impact your environment will help keep from having to make costly and risky moves due to lack of resources and help to avoid constraint on IT deliverables.

Here are five questions that you need to ask when looking for an enterprise data center for your company.

1) How many watts/amps of usable power can I consume per cabinet?

This is important for a number of reasons, but primarily to determine if you can fully utilize your cabinet today and into the future. It’s important to specify usable power because some facilities will say “60 amps per cabinet” but what they really mean is 30 primary and 30 redundant amps. You should also specify ‘consume’ as some facilities will allow you to install any circuit you want, but limit your draw to just a portion of those circuits.

2) Does the data center offer a power metered billing method or flat-rate?

A metered method of billing power allows you to pay for only what you consume rather than pre-buying the entire circuit capability and using only a portion, which drives up your real pre-amp cost. A true consumption model will allow you the flexibility to install power circuits that will meet your future power needs without a premium today. For example: If you plan in two years to consume 14 kW per cabinet then install the proper outlets that allow for that consumption today. This will reduce setup fees and the time to install resulting in a lower total cost of ownership.

3) Is the data center in a single floor, single tenant building?

Operating a data center is all about controlling risk; multi-tenant buildings make that nearly impossible. For example, if your data center is on the fifth floor, how do you ensure that a water leak on the floor above will not affect your operations?

4) What free services are included (loading dock, reboots, monitoring)?

Don’t underestimate the costs you’ll incur for extras. You may only need 3 reboots per month now – and that’s fine until something happens and you need 20. It’s not about the first invoice; it’s about the total cost over the course of the relationship..

5) What are the tools the data center can offer to help with your growth? (SAN, data backup, server management, monitoring, cloud services?)

For example, if a server goes offline at 2AM, does the data center have 24/7 on-site staff with the skills needed to resolve the problem?

About the Author

Scott Palsgrove joined Net Access during its first year of operations and has over 15 years of sales and technology management experience. As Sales Manager, Scott has helped to develop flexible and innovative products and services that have resulted in accelerated sales revenue growth. Scott is responsible for sales and product strategy, marketing, and partner development.

Wholesale Distributors Meeting 21st Century Challenges

Expanding Services – Margin Upside

Product margins vary for Wholesale Distributors, based on products, territories, and their own efficiencies. But clearly, service margins are usually much higher. Along with outsourcing, manufacturers are also closing branch offices and service depots. Businesses don’t want the head count or the challenges associated with the resource management of diverse and remote facilities, logistics, and people.
That represents the upside for the wholesale distributor! Local market knowledge, the strength and weakness of the product catalog, and insight can be provided into the types of services that customers need. Today, many brand companies clearly know that their channel partners are the ‘sales and service arms’ of their companies. And many have put large investments in place, from sales training to product installation, repair training and certification.

For call centre management, this capability can also be leveraged to support clients’ businesses. Again, instead of making the WD just a cost centre to manage customer interactions, it can become another service and a source of revenue.
Manufacturing services are playing a great part in the distributor’s business model. From light ‘kitting’ and assembly to custom value-added-reseller (VAR) services, the proximity to customer markets, again, allows the WD to open discussion on these higher margin activities. Once the WD is in the ‘manufacturing game,’ customer-specific services such as configuration management, pre-loaded software and installation can all be done.

Diversity and Multi-channel

A big challenge for the WD is managing diverse methods for customer sales and self-service options, often called multi-channel. This is the ability to provide a ‘single face to the customer’ regardless of their preferred shopping method—direct sales, web, catalog, phone or showroom. Often, established customers use multiple channels. This is a huge issue if the processes, system and business tools can’t identify this customer and assure that all the appropriate services and agreements are instantly known. Does the sales person in the showroom know that this customer is entitled to a 30% discount? Does the system know that this customer, when ordering on-line, has higher priority when allocating scarce product? Can the 3rdparty warehouse have access to all the proper labeling and shipping information?
Foundationally, today’s WDs should be old pros at this type of challenge. Right?
Added to this are the complexity and diversity of the services, priorities, pricing, and ‘deals’ unique to each customer. In addition to providing transparency in sales and fulfillment, the WD’s business accounting software and billing system has to be precise, productive and transparent to the customer. Too often WDs are filled with paper tracking down pricing complaints, dealing with charge-back and settlements with customers, with no audit trail of transactions and service add-ons. Making the sale, only to lose margins in poor paperwork and ‘give backs’ to customers, who clearly did not really earn those discounts, is an all too familiar story. Diversity can cost. But it doesn’t have to be that way.