Tag Archives: rss feeds
Internet Marketing While Using RSS (Page 1 of 2)
RSS? Internet marketing? Why and how?
You probably have seen RSS several times in the course of your internet surfing. What is RSS? RSS is a XML file format for syndicating content and news on the web. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
Simply stated, RSS is a means of publicizing updates about any website. It may or may not include a summary and/or photos of the latest posting. Other than content, you can also attach multimedia files, like videos or pictures. Those that do provide summaries (thus Rich Site Summary) allow any user to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains both the title of the actual update as well as the link to the website source.
How exactly does RSS work?
To be able to use RSS, you first have to download software (content management system), so that the XML format can be read. The title, and excerpt of the actual article, and a link to the full article are shown.
For users to access any particular RSS feed, they will need to use a feed reader or an aggregator or a of some type. An aggregator searches for updates on RSS-enabled webpages then displays it. It can either be a standalone application or a web browser type extension, depending on your operating system.
What exactly are the real benefits of RSS?
1. It gives you the latest updates as soon as it comes out.
2. It gives the power of subscription to the user.
3. It saves on surfing time by helping the surfer to decide on which items to prioritize when reading or browsing the net.
4. It can be used as a powerful advertising or marketing tool.
5. It cuts down on the clutter in your inbox.
6. It is spam free and since RSS does not make use of your email address to send updates your privacy is kept safe from spam mails.
7. Unsubscribing from an RSS feed is hassle-free.
What exactly are the drawbacks of RSS?
1. Since it is a new technology, many sites still do not support RSS.
2. Graphics and photos do not appear in all RSS feeds.
3. Some users prefer receiving email updates over an RSS feed.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits.
5. RSS feeds create higher traffic and demands on the server.
6. The identity of the source website can be confusing.
How exactly do I start using RSS?
Basically, there are two things you need: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is what is used to read the RSS feed from the source website. It goes out, scans and collects data on all the latest RSS feeds from the worldwide web.
Internet Marketing While Using RSS (Page 1 of 2)
RSS? Internet marketing? Why and how?
You probably have seen RSS several times in the course of your internet surfing. What is RSS? RSS is a XML file format for syndicating content and news on the web. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.
Simply stated, RSS is a means of publicizing updates about any website. It may or may not include a summary and/or photos of the latest posting. Other than content, you can also attach multimedia files, like videos or pictures. Those that do provide summaries (thus Rich Site Summary) allow any user to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains both the title of the actual update as well as the link to the website source.
How exactly does RSS work?
To be able to use RSS, you first have to download software (content management system), so that the XML format can be read. The title, and excerpt of the actual article, and a link to the full article are shown.
For users to access any particular RSS feed, they will need to use a feed reader or an aggregator or a of some type. An aggregator searches for updates on RSS-enabled webpages then displays it. It can either be a standalone application or a web browser type extension, depending on your operating system.
What exactly are the real benefits of RSS?
1. It gives you the latest updates as soon as it comes out.
2. It gives the power of subscription to the user.
3. It saves on surfing time by helping the surfer to decide on which items to prioritize when reading or browsing the net.
4. It can be used as a powerful advertising or marketing tool.
5. It cuts down on the clutter in your inbox.
6. It is spam free and since RSS does not make use of your email address to send updates your privacy is kept safe from spam mails.
7. Unsubscribing from an RSS feed is hassle-free.
What exactly are the drawbacks of RSS?
1. Since it is a new technology, many sites still do not support RSS.
2. Graphics and photos do not appear in all RSS feeds.
3. Some users prefer receiving email updates over an RSS feed.
4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits.
5. RSS feeds create higher traffic and demands on the server.
6. The identity of the source website can be confusing.
How exactly do I start using RSS?
Basically, there are two things you need: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is what is used to read the RSS feed from the source website. It goes out, scans and collects data on all the latest RSS feeds from the worldwide web.
Profiting from RSS
RSS opens a new gateway to ever-flooding effective business strategies, never existed before, and creates a new dimension in the way you reach out to the public. When you, as a marketer/ businessman/company, decide to promote your business through the marketing strategies of Internet, try to take the maximum advantage of this interactive medium. When your website does not engage visitors, then your web-based promotional efforts have been crippled. What are the means to attract visitors to your website, when there exists a million dollar question whose website to visit? Given innumerable choices, just think of the visitors plight to decide which one and whether he wishes to really come back after his first visit.
RSS has a lot of advantages over the other existing methods, to turn it into the most sought-after, powerful, influential tool, which will take over the Internet world very soon, if understood fully and properly. It is basically a push-based communication method, which can be published and subscribed to easily. It can be explained as a file containing the latest information and accessed by subscribers who are interested.
Consider a website as a real-world conversation. We need to adopt the same things just like while trying to sell our product to a sales prospect in person. RSS has wonderful features, which embody the techniques of conversational marketing in a very flexible way. Dont you go through the following while reaching out to the visitors? Glance through and see how RSS helps:
First, you decide your goal and try to analyze what kind of audience your website can get.
What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done very easily done using RSS feeds (which we will see in detail in the later chapters).
The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitors eye.
Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.
Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has got many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.
You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.
Your search engine ranking reflects how good your website is! RSS increases the search engine ranking remarkably and well, again helps develop your business.
And do not think its a super-techie thing that you cannot use! Once you are familiar with the tool, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it! Its going to be the beginning of an unbelievable era, exploring deeper and deeper the many faces of RSS and of course, the web world, through it! Though it cant be an all-out replacement for other technologies, it can be a standard to optimize your Internet experience.