Tag Archives: results
How To Bring Exponential Traffic To Your Website With SEO Strategies
Astute website owners will make sure they employ the services of web design agencies that specialise in search engine optimisation (SEO) to tempt visitors to their site. The employment of search engine optimisation techniques has to be put in place in order to stay on top where business competition is concerned and to help to achieve top rankings in search engine results. This will be achieved by the careful use and selection of pertinent keywords and phrases.
When search engine optimisation is used for your site, the prime objective is having your site listed on the initial pages of search engines such as Google, Yahoo and Bing. This will ensure that when people enter your particular keywords into the search engine box, your website will be listed on the first pages, with any luck right at the top!
All of this demonstrates that content is king, as a website that has content which is unique and enlightening will help to make your business a success. For searches to be effective, keywords need to be chosen that are relevant to your site and business. This will give rise to better results.
To help you to determine the best possible keywords for your website, there are assorted keyword tools that can be utilised, such as Googles Adword keyword tool, Wordtracker, digitalpoint, etc. You should opt for different keywords, depending on the different web pages within the site in order to get the best results. You should also try to select keywords that are less competitive, which will also help with your ranking in the results for search engines.
In addition to primary site content, your chosen keywords need to be positioned in the title tag, description and meta tag of your site. Make sure that your target keywords show in the h1 headline tag, as search engines prefer h1 tags.
Another important point is ensuring website pages are linked together correctly, ensuring that site navigation works well. Your website visitors will expect this, as well as Google, etc.
The images you have on the pages need to have Alt attributes, which is something that many overlook. The reason for this is that the various engines are not able to read the images, so alt text can be employed for every image with an important keyword in that text.
In addition, there is the option of having reciprocal links to be considered, but this should only be undertaken with websites that are of good quality and with a good page rank. If you want to take this route, do your homework so that you are able to build up good reciprocal partnerships that will be harmonious with your own site. All of these strategies should be effective in helping to draw people to your pages.
Tips on How to Increase Web traffic
After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!
Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.
Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to
get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.
First : Buy Traffic
Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.
Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.
Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.
Overture.com also sells traffic by the click, but they make you wait three to five days to go through their editorial
review process before allowing ads to appear on their network.
You can also buy advertising on dozens of other pay-per- click search engines.
They all follow the same basic model of only charging advertisers for targeted visitors who read an ad based on a
keyword search and decide to click through for more information.
Log on to payperclicksearchengines.com for a list of over 600 choices ranked by market penetration.
A word to the wise on pay-per-click advertising: Watch your costs and track and measure everything. Even though you can get traffic for as little as a penny, you should track your results by search engine and by individual keyword if you want maximum success.
Many a company has lost its entire advertising budget paying only a nickel or a dime per click, but not watching
their conversion rates and pouring money into keywords that don’t convert… while neglecting the keywords that do
bring sales (mainly because they don’t know which is which!).
Paid Links, Should You?
Paid links are a major topic of discussion after Google penalized many sites for taking part in paid links. Sites that would buy and sell links had their PR and listings reduced. This is a very loaded topic with fierce debate on both sides. Some debate the ethics of it, but I’m here to point out its not an ethical issue and help you make a choice.
Are Paid Links Black Hat
The only reason paid links is now considered Black Hat SEO is because Google changed the rules. Before the middle to end of 2007, selling links was not black hat. The main point is that Google dominates the search market and we must care about being indexed by Google. Google has changed the rules many times over there years. They changed the weight of meta tags, we adjusted. Then they changed link exchanges, so we adjusted. This is just another change and the SEO field will adjust.
Its All About Risk
It all comes down to a question of risk. Link buying and selling has not stopped, but just gone underground. People aren’t openly talking about it, but they still do it. Those who are conservative in their SEO will want to avoid paid links. If a competitor researches your links, and reports you, you make get penalized by Google. There are many on the net though who are buying link, getting away with it, and making a killing off it. Its just a choice about risk.
There is no need to get wrapped up in the debate of the ethics, or if Google is right or wrong. Simply, paid links get results, and Google does not like that. So they made it against the rules. Its their site, end of story. You just have to ask yourself if your willing to gamble your sites rankings to get ahead.
It the long run, SEO is all about results, and keeping up with Google. Google is constantly changing, and when it does, you need to keep up to stay ahead. So, it time to adjust. Change your strategies. Risk when you can risk, but protect your legit and important sites by not buying links. For some sites, the risk is too high.
Paid links get results, but come with a series of possible side effects if you get caught. This is always a possible path. The important thing is having the knowledge and making an informed decision. Understand people are getting reported and penalties everyday.
Should a Site Buy Links
The answer isn’t easy. The rules can be bent, and if you do, you may receive great results. If you get caught, you must understand the consequences and face them. You can make cash either way. It all depends on your strategy. It’s possible to make great money online without having to buy paid links.
At the end of the day, producing quality content that will generate natural links is the best way to build links. Don’t make your ranking 100% manipulated, but provide something for those who find you in Google. And as always, do the standard methods of link building: comments, articles, social sites. Stop taking short cuts and try to produce real high PR one way links because your site is just that great. That type of content will guarantee success. Those with great sites don’t have to be concerned about paid links.