Tag Archives: results

It Is Very Important That You Understand What RSS Is

RSS or Really Simple Syndication has proved to be a difficult subject for many users of the World Wide Web, as survey after survey has clearly shown. To many RSS is far from being simple.

Yet it is one subject that no person with any sort of web presence can dare afford to ignore at this moment. There is no doubt that RSS feeds are rapidly growing in significance online and a failure to understand them greatly hinders any online marketer from reaping the fruits and results that are possible with a full arsenal of online marketing tools and weapons.

It is much simpler to understand RSS when you first seek to understand what the term syndicating an article means. Most newspaper readers will be familiar with national syndicated columnists. These are popular writers whose columns appear in many different newspapers across the country. Indeed syndication services have for many years been responsible for selling content to many different non-competing publications across the world. Probably one of the most well known content syndication services is the Kings Features Syndicate which distributes many popular Sunday newspaper cartoons all over the world.

Really Simple Syndication is exactly the same concept only that instead of newspapers, the content is distributed directly to web sites and blogs. It can also be distributed directly to a computer desktop. It is made even simpler by the fact that computer technology allows for the easy automation of this task. All one needs to do is to paste some html code on their site or blog and the content will be constantly streaming through their site.

In offline syndication, newspapers chose which particular column covering what particular subject they wanted to publish in their newspapers. Online syndication is even more powerful because you can choose to receive all content that is based on a very specific subject or topic. If you are serious about Website Promotion, RSS is the obvious step for any companies online growth. I suggest email advertising to promote your RSS Feed and to help you increase your membership base.

Meaning that you will never miss out on any new information on a particular area of specialization or pet topic you have chosen to stay informed about. This also results in you saving a lot of time because instead of regularly going to a search engine to look for information, with the right RSS feeds, all the information you require comes to you.

Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs

Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to one’s business marketing requirements.

Over the past few years of being in the website marketing industry, I have come across dozens of business owners who’ve questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic – Google AdWords marketing.

AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.

Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.

Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. You’ll also need to set a daily budget.

There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and it’s these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.

Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs

Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to one’s business marketing requirements.

Over the past few years of being in the website marketing industry, I have come across dozens of business owners who’ve questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic – Google AdWords marketing.

AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.

Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.

Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. You’ll also need to set a daily budget.

There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and it’s these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.