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The Internet Can Be Used to Make Your Business Famous
The World Wide Web is a marketplace free-for-all and sometimes not-so-free-for-all when a company wants to attract visitors of the right type in plentiful numbers. Search engines reserve space along the top and down the right hand side for sponsored listings where each time someone clicks the ad, the owner is charged an amount based on the demand for the keyword. This “Pay-Per-Click” (PPC) advertising is lucrative to the giant search engines and worthwhile to many web site owners who convert sales in a profitable ratio.
The charges can run several hundred or thousand per day with a large business and the amounts laid out are figured into the cost of doing business. To control the click fees it is advisable to study the statistics by making several differently-worded ads and comparing the response. One ad may be worded in such a way that it’s 20% more effective, and so you can tighten up even further.
It soon becomes clear which keywords are keeping your business alive. Similar keywords can be mixed and expanded when laying out the SEO program; your content should have about three per cent keyword saturation to appear natural to search engines. It is the job of your SEO consultant to make your web site’s pages look like they belong there in the eyes of the search engine spiders so certain elements must be placed with care, such as page titles and meta descriptions. You have around sixty characters including spaces that should be spent on keywords and little else. This is valuable real estate and it should be used to its fullest advantage.
When the search engine spider reads, or “crawls” the landing pages it stores the memory in a central index for quick retrieval, that is to say the search engine is aware of the presence of your web site as it stood at the time of the last visit. Provided certain criteria are met, the pages will be recalled if they satisfy the terms of the search. All terms related to your market sector should be somewhere on your landing pages.
By ensuring this content can be found within your pages, linking up your landing pages correctly (that is with quality original content related to your business) will make it likely that you appear among the first results. Your internet marketing need only be persistent in ratio to what’s at stake in your market sector and your web page traffic should yield some results from your online marketing efforts. The Internet can make your business immediately well-known because searchers click on the first few results. If you budget a certain amount to pay-per-click advertising and several thousand to SEO you will get some instant results but the best results will be gradual: organic traffic becomes free after the initial promotion. It will be up to someone else to expend the effort to dislodge you.
We exist in the Golden Age of the Internet, the possible peak of flexibility, so it’s a good idea to capitalize on the freedom. Customers trust e-commerce enough to make business work on the Web security and a good business atmosphere are conveyed universally. There are countless niche items available online; as long as free enterprise exists and money is abundant every dog should have his day. Today’s e-commerce Web design allows visitors to shop on your website conveniently.
How Important Is Search Engine Optimisation to Online Business?
The internet has completely revolutionised the way people live. Ten years ago music, movies and games were purchased in high street stores. Today they can be downloaded or streamed from anywhere using hand held digital devices such as tablet computers or even mobile phones. We used to rely on phone books and yellow pages to find shops and tradesmen but today it is the internet where we find what we need. Shopping habit is also changing rapidly with internet driving more and more sales every year. People have become very used to buying and selling online through online marketplace and e-commerce portals such as amazon, ebay, taobao, lacartes and many others.
For businesses internet has become an important source of revenue. The running of an online business is not that different to running an offline business. A shop would invest a lot of money and time to get the right location usually a busy location in the right town, where it can be seen by a lot of potential customers with genuine interests in its products and services. Online businesses apply the same principle and invest a lot of money and time to be seen by the right crowd people with genuine interests in its products and services.
When people search for a particular product or service, they are expressing a genuine interest in that product or service so it is highly likely they would commit to a purchase. This makes search engine traffic highly valuable and it is why many online businesses allocate majority of their operating budget to search engine optimisation (also known as SEO) in order to appear at the top of search results for the right search keywords.
Businesses at the top of search results are looked at first so they have the best chance of making a sale. Getting to the top of search engine search results is the holy grail of online advertising. Search engines channel so much traffic every day they can literally drive millions of potential customers to a business. Therefore search engine optimisation or SEO is extremely important to any online business.
SEO refers to methods and techniques that can improve a websites position in search results for the most relevant keywords. There is an entire industry devoted to SEO. They offer their expertise and services to help businesses increase their search engine traffic.
The main advantage of running an online business is the lower cost base because it doesnt require any retail space. This leaves businesses with more money to invest in advertising and marketing. Business owners and webmasters should invest generously in SEO and think of it as the same thing as paying extra for a shop in the right location.
How Important Is Search Engine Optimisation to Online Business?
The internet has completely revolutionised the way people live. Ten years ago music, movies and games were purchased in high street stores. Today they can be downloaded or streamed from anywhere using hand held digital devices such as tablet computers or even mobile phones. We used to rely on phone books and yellow pages to find shops and tradesmen but today it is the internet where we find what we need. Shopping habit is also changing rapidly with internet driving more and more sales every year. People have become very used to buying and selling online through online marketplace and e-commerce portals such as amazon, ebay, taobao, lacartes and many others.
For businesses internet has become an important source of revenue. The running of an online business is not that different to running an offline business. A shop would invest a lot of money and time to get the right location usually a busy location in the right town, where it can be seen by a lot of potential customers with genuine interests in its products and services. Online businesses apply the same principle and invest a lot of money and time to be seen by the right crowd people with genuine interests in its products and services.
When people search for a particular product or service, they are expressing a genuine interest in that product or service so it is highly likely they would commit to a purchase. This makes search engine traffic highly valuable and it is why many online businesses allocate majority of their operating budget to search engine optimisation (also known as SEO) in order to appear at the top of search results for the right search keywords.
Businesses at the top of search results are looked at first so they have the best chance of making a sale. Getting to the top of search engine search results is the holy grail of online advertising. Search engines channel so much traffic every day they can literally drive millions of potential customers to a business. Therefore search engine optimisation or SEO is extremely important to any online business.
SEO refers to methods and techniques that can improve a websites position in search results for the most relevant keywords. There is an entire industry devoted to SEO. They offer their expertise and services to help businesses increase their search engine traffic.
The main advantage of running an online business is the lower cost base because it doesnt require any retail space. This leaves businesses with more money to invest in advertising and marketing. Business owners and webmasters should invest generously in SEO and think of it as the same thing as paying extra for a shop in the right location.