Tag Archives: resource
Article Marketing – Boost Your Link Quality and Link Popularity (Page 1 of 2)
Article marketing is one of the hottest web site promotion strategies to get your message out to your target market. Did you know it also improves your link popularity and link quality? Read on to learn how these two offpage search engine optimization factors can be positively influenced by article marketing.
Search engine bots to scour the internet and index the vast number of web pages using complicated algorithms to determine the relevancy and ranking of each web site. One way to positively influence your web site ranking is through offpage search engine optimization tactics. Offpage optimization tactics focus on improving link popularity and link quality. Search engines use these two offpage optimization factors to influence your ranking. Generally speaking, link popularity refers to the number of links point back to your web site. Link quality refers to the importance of the web sites that are pointing to your website, whether the content of the site linking to you is related, and the anchor text in the back link. To improve your search engine ranking, boost your link popularity and the quality of incoming links.
Article marketing is a proven strategy for boosting your link popularity and link quality. Here is why. Each article you prepare for promotion will include a short resource box at the end of the article. This is where you should add at least one link back to your web site. Submit the article to multiple article directories and you receive a link back to your web site from each of those article directories. If other web site owners looking for content use your article on their web site, blog, newsletter or ezine, you will also get a link back from each of those sites as well. The more compelling your articles are, the more they will proliferate. As your articles proliferate, you get more back links. Think about it. This proliferation improves link popularity.
The second benefit of article marketing is to improve link quality. You can positively affect link quality through the article text and article resource box. Your article text should relate to your web site content theme and use your primary keyword phrases sparingly within the body of the article. Write articles on topics that are related to the theme of your website. If your website is about kitchen remodeling, publish articles about flooring, custom cabinets, countertops, lighting and other themes related to kitchen remodeling. Search engines will know these topics are contextually related or frequently associated with your primary theme of kitchen remodeling. You can positively influence the quality of the links pointing to your site in the resource box at the end of each article. There are two objectives you should focus on when writing the resource box text. First, include a catchy phrase that draws in the reader and encourage them to click through to your web site. The secondary objective of the resource box is to positively influence your link quality. This is done through the anchor text and words surrounding the anchor text. Anchor text is the text a user sees and clicks when clicking a link on a web page. Choose your anchor text wisely. It affects link quality. Vary the phrases in your anchor text to use theme related keywords and phrases. This will positively affect your search engine ranking for those keywords. As an example, if your website is about kitchen remodeling you want the anchor text to look like those below. (Note: replace the square brackets with angle brackets):
Your Author Resource Box: How To Get Readers To Visit Your Links
If you really want to make your article sell, you have got to make the perfect author resource box.
The author resource box is where many article marketing authors choose to give their author bio information and provide links back to their websites.
But how to do you actually get your readers to click on those links?
Dean Shanin is an expert at article writing and he has put together a complete guide to how to get more clicks from your Ezinearticles.
In his guide Underground Secret Ezinearticles Manifesto he completely outlines how to put together both the body of your article and the resource box for maximum results.
Here are the majors things you need to include in your resource box in order to get people to actually take action.
Include your website address.
If the site that you are publishing your article on actually allows you to place a live link in your article make sure that you do so and make sure that the link works before publishing your article.
Include a call to action.
You have already spent your article trying to get your reader interested in what you have to say.
The next step should naturally lead your reader to take action and buy the item or visit your website.
Don’t hesitate to ask for the sale.
From reviewing Dean Shanin’s article writing suggestions, there are also something that you should make sure never to put in to an author resource box.
Don’t list every website you own.
First no one will visit the links on an article that is nothing more than a blatant advertisement.
Second if your readers are reading your article chances are they are reading it because they have some interest in the topic that you are writing about.
Therefore it doesn’t make a whole lot of sense to include links in your resource box that have nothing to do with the topic of the article.
By using this tactics along with the hundreds of other useful hints Dean Shanin has discovered , he has managed to get over 200,000 clickouts from his article and he will prove to you that right on his website.
Your Author Resource Box: How To Get Readers To Visit Your Links
If you really want to make your article sell, you have got to make the perfect author resource box.
The author resource box is where many article marketing authors choose to give their author bio information and provide links back to their websites.
But how to do you actually get your readers to click on those links?
Dean Shanin is an expert at article writing and he has put together a complete guide to how to get more clicks from your Ezinearticles.
In his guide Underground Secret Ezinearticles Manifesto he completely outlines how to put together both the body of your article and the resource box for maximum results.
Here are the majors things you need to include in your resource box in order to get people to actually take action.
Include your website address.
If the site that you are publishing your article on actually allows you to place a live link in your article make sure that you do so and make sure that the link works before publishing your article.
Include a call to action.
You have already spent your article trying to get your reader interested in what you have to say.
The next step should naturally lead your reader to take action and buy the item or visit your website.
Don’t hesitate to ask for the sale.
From reviewing Dean Shanin’s article writing suggestions, there are also something that you should make sure never to put in to an author resource box.
Don’t list every website you own.
First no one will visit the links on an article that is nothing more than a blatant advertisement.
Second if your readers are reading your article chances are they are reading it because they have some interest in the topic that you are writing about.
Therefore it doesn’t make a whole lot of sense to include links in your resource box that have nothing to do with the topic of the article.
By using this tactics along with the hundreds of other useful hints Dean Shanin has discovered , he has managed to get over 200,000 clickouts from his article and he will prove to you that right on his website.