Tag Archives: relevant
10 Surefire Ways to Improve your SEO Marketing
Here listed below are 10 surefire ways to improve your SEO marketing for your online business!
These techniques will help to optimize your SEO and help get the hits that you’re after.
Following these examples should help you be able to watch your rankings rise in the search engine rankings!
1) Only publish relevant content:
The quality of your content is the key to your search engine rank and there is no better method to increase your rankings. By tailoring the content to your target audience your site traffic will increase and this will help to improve your sites authority and relevance.
Find a keyword for each page by thinking about how a user of your website may search for the page (for example “How to drive a car in the UK”) and make sure that the keyword is repeated several times over in a page – in the opening and closing paragraphs and maybe several other times in the document.
Another way to help is to use bold, italics and any other emphasis to make your keywords standout.
2) Update your content often
In order to help keep your site on top of the game, regularly update the content and keep it looking fresh and it will assist you in showing to the world that your site is still relevant.
3) Metadata
When designing your pages make sure that you insert metadata in between your tags!
4) Make your website have relevant links
For example, instead of just having a button labeled “click here” attached to a URL, make it something like “Buy our products in store now”. link-worthy site.
5) Use alternative tags
Using alternative descriptions for your AV content will allow search engines to locate your page.
6) Make sure you deliver user satisfaction
Remember that the whole purpose is geared towards someone using your website, so make it user friendly and attractive to your audience.
7) Keep things original
Make sure that you’re not copying content that already exists by using Copyscape for example, as this will highlight if the same content exists on 2 URLs or if there is duplicated text shared between them.
8) Make your website’s loading speed its optimum!
If you have a laggy website that takes too long to access you’re going to drive away your prospective audience. This is something to bear in mind as even websites that take a second longer than they should to load will have an adverse effect. You can use tools such as Pingdom to get a breakdown of how long each of your elements on your pages takes to load.
One way to increase speed is to move away from a shared web host and use your own virtual private network or a dedicated server to deliver your pages faster.
9) Don’t buy links!
Google webmaster guidelines state that it is against their protocol to buy and sell links, so save your money and instead create your own quality content that will attract attention and end up being rewarded with inbound links on its own.
10) Keep it natural
There is little point in writing your page so that it is solely usable as a search engine tool. If it isn’t very readable for your audience then it isn’t going to fair very well overall. Keyword density used to be a major factor in the past, however it has very little user value. A website that is user friendly will pay dividends over one that has crammed in its keywords just to try to boost its rankings.
I hope that these 10 tips will help to improve your SEO marketing skills! At the end of the day the thing to ultimately bear in mind is keeping the user happy will also have a positive impact on your search engine hits!
10 Surefire Ways to Improve your SEO Marketing
Here listed below are 10 surefire ways to improve your SEO marketing for your online business!
These techniques will help to optimize your SEO and help get the hits that you’re after.
Following these examples should help you be able to watch your rankings rise in the search engine rankings!
1) Only publish relevant content:
The quality of your content is the key to your search engine rank and there is no better method to increase your rankings. By tailoring the content to your target audience your site traffic will increase and this will help to improve your sites authority and relevance.
Find a keyword for each page by thinking about how a user of your website may search for the page (for example “How to drive a car in the UK”) and make sure that the keyword is repeated several times over in a page – in the opening and closing paragraphs and maybe several other times in the document.
Another way to help is to use bold, italics and any other emphasis to make your keywords standout.
2) Update your content often
In order to help keep your site on top of the game, regularly update the content and keep it looking fresh and it will assist you in showing to the world that your site is still relevant.
3) Metadata
When designing your pages make sure that you insert metadata in between your tags!
4) Make your website have relevant links
For example, instead of just having a button labeled “click here” attached to a URL, make it something like “Buy our products in store now”. link-worthy site.
5) Use alternative tags
Using alternative descriptions for your AV content will allow search engines to locate your page.
6) Make sure you deliver user satisfaction
Remember that the whole purpose is geared towards someone using your website, so make it user friendly and attractive to your audience.
7) Keep things original
Make sure that you’re not copying content that already exists by using Copyscape for example, as this will highlight if the same content exists on 2 URLs or if there is duplicated text shared between them.
8) Make your website’s loading speed its optimum!
If you have a laggy website that takes too long to access you’re going to drive away your prospective audience. This is something to bear in mind as even websites that take a second longer than they should to load will have an adverse effect. You can use tools such as Pingdom to get a breakdown of how long each of your elements on your pages takes to load.
One way to increase speed is to move away from a shared web host and use your own virtual private network or a dedicated server to deliver your pages faster.
9) Don’t buy links!
Google webmaster guidelines state that it is against their protocol to buy and sell links, so save your money and instead create your own quality content that will attract attention and end up being rewarded with inbound links on its own.
10) Keep it natural
There is little point in writing your page so that it is solely usable as a search engine tool. If it isn’t very readable for your audience then it isn’t going to fair very well overall. Keyword density used to be a major factor in the past, however it has very little user value. A website that is user friendly will pay dividends over one that has crammed in its keywords just to try to boost its rankings.
I hope that these 10 tips will help to improve your SEO marketing skills! At the end of the day the thing to ultimately bear in mind is keeping the user happy will also have a positive impact on your search engine hits!
The Top 10 Ways to Build Backlinks
Backlinks are incoming links to a website or a webpage. They are also commonly referred to as incoming links, inbound links, inlinks and inward links.
Why are backlinks so important?
Backlinks are the most important factor for determining a websites search engine ranking. The number of backlinks is an indication of popularity the links themselves are synonymous to votes. The website with the most votes is the most important, and these websites rank higher on organic search queries in Google, Yahoo!, Bing and other search engines.
The backlinks themselves must meet several criteria. The links must be placed on relevant pages that hold a good search engine rank. Also, search engines do not just care about the number of backlinks, but how these links were achieved. If a website builds too many backlinks within a month, for example because they used a backlink purchasing service, then the search engine may discredit these links and the importance of the website because the backlinks were not created organically.
For these reasons, the quality of backlinks is more important than the quantity of links.
One of the best strategies to achieve more backlinks is a geometric link building strategy that requires a website to gradually build backlinks over time. Listed below are the top ten ways to attain more backlinks in order to improve the websites overall page rank and SEO.
1. Website Directories
Submit company information and website URL to online directories. These sites typically offer two options: users can submit basic information for free, or create an enhanced listing for a low monthly or annual cost.
2. RSS Directories
Submit feeds to company blogs and websites to RSS (Really Simple Syndication) directories for free or at a cost. Directory visitors can explore blogs and articles in specific industries and niches.
3. Press Release Distribution Sites
Submit news articles and press releases to free and/or paid news distribution websites. Depending on the website, services can include distributing articles to every major news site and search engine on the web, and giving detailed analytics of the press release.
4. Article Marketing /Article Directory Sites
Post articles and other content to these sites for more exposure, credibility and targeted traffic. A membership is typically required (for free or at a price).
5. Build Company Blog
Create a company blog (if it does not exist already) and create more content and posts. This will increase the probability of the articles being reiterated. Also, notable individuals could be interviewed in order to build readership.
6. Blog/Forum Commenting
Comment on blogs and forums that are relevant to a niche and have good page rank. Add a backlink in the signature line. Make sure that the website allows URL posting in the comments.
7. Guest Blogging
Offer to write free content for a website that is relevant to industry. In exchange, add a backlink in the byline of the article.
8. Social Bookmarking Sites
Utilize bookmarks that reference and share online resources on social media and other bookmarking sites. These communities allow people to discover and share content relevant to their interests.
9. Testimonials
Write testimonials for clients, suppliers and other collaborators and ask them to post it to their websites.
10. Joint Ventures/Partnerships
Ask friends, acquaintances, partners and the like to post the backlink URL to their webpage. Be sure to offer to reciprocate the favor.
Collectively, these ten recommendations will create an efficient and effective backlink building strategy. It is important to differentiate the links; use deep links that navigate to other pages on the website apart from the homepage. The most important takeaway concept is that quality beats quantity. Create backlinks that are relevant to an industry or niche. In the long-term this will boost search engine page rank.