Tag Archives: reciprocal
Link Building – Strategic Planning is Essential
Aggressive link building should be part of your strategy to increase traffic to your website. Why? Simply put, the more highly relevant inbound links you have pointing to your website the higher your Page Rank, which means higher traffic to your website.
Link building can be a very time consuming and tedious process, but the potential upside in higher page rank and increased traffic makes it well worth the effort. This is why some people prefer to buy high PR links and some opts for the Link building Services for this. Having a well planned and executed link building campaign will most certainly payoff in the long-term.
So just how many inbound links do you need to get high rankings? That depends on the number of inbound links your higher-ranking competitors have. If your competitor has only 20 inbound links to their website, you can obtain a higher Page Rank score by securing 30 links to your website. However, if your competitor has hundreds of links, then that’s your target number to beat.
What is Page Rank?
Page Rank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is taken into account when a page’s Page Rank is calculated.
Page Rank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.
Remember, it’s not just the total number of links that’s important, it’s also the quality of the sites linking to you, the anchor text used in the link and the relevance of their content to your audience that counts.
Research Your Competitors
There are several tools available today on the internet for doing link research. Simply perform a keyword search in any search engine for ‘link analysis tool’ and you are sure to find several offerings.
Whichever link analysis tool you choose to use, here are a few important factors you should determine in your research:
* Where your Competitors ranks in the Search Engines
* Their number of incoming links
* What keywords are in the titles of their linking pages
* Percentage of links containing keywords in the link text
* The Page Rank of linking pages
Request Reciprocal Links
Reciprocal links are based on an agreement by two sites to link to each other. Site owners as an inexpensive way to increase website traffic and link popularity often use reciprocal linking.
Reciprocal links are great for ensuring quality and relevant content is linking to your website. When looking for link candidates, start by searching your keywords on major search engines. You will no doubt see several of websites that compete with yours, but try to find the non-competing, complementary sites.
Visit and screen these sites carefully, selecting only those likely to be open to your link request. Provide them with a good reason to link to your website. I would even suggest linking to them first, which could improve your chances of getting a reciprocal link. But don’t just request a link exchange, give them a reason to link to your site. Show them where a reciprocal link would be mutually beneficial.
Be sure to target respected and popular sites that are relevant to your target audience. If you want to take it one step further, identify well-established sites with good content that targets the same audience you want to reach. Perform a link analysis on that site, noting the incoming links and soliciting the best non-competing sites.
Promote External Links
A great website not only has well-presented and relevant content, but also provides the user with additional resources and information located on other websites. Therefore, you want to include quality resources and appropriate outgoing links, including links to search engines, news hubs, blogs, industry resources, etc. External links are important for two reasons: they provide incentive for other quality sites to link to yours, and they can improve your Page Rank score if linkage is done properly.
Publish Articles
As an expert on your websites subject matter, consider writing business articles for your target audience, submitting the articles to appropriate online publications. Include your website URL in the content and request that the article appear with your website link. This can generate multiple inbound links and also help promote additional traffic to your website.
Create Testimonials
Develop a testimonial page on your website giving users an opportunity to post their own testimonial. If a user enjoys your site and it’s content, that user might be inclined to include a like to your website on their website or blog. Testimonials are a great way to interact with your users and also provide valuable feedback on the content of your site.
If you admire a similar but non-competing website, contact the webmaster explaining why you value the content. Don’t be surprised if you get a request for permission to display your comments on their Web site. Perfect! You can then grant them permission provided they agree to link to your site. It can also help to post the testimonial on your site, referring them to it.
Post Comments to Discussion Forums and Blogs
This is an easy way to get a link from discussion forums relevant to your website content. Be sure to include your URL in your post. Many of the modern Link building Services have this included in their services.
Create Links From Other Sites You Own
If you own and manage additional sites with unique but similar content, be sure to link them to your main site. Make sure the anchor text in your link is relevant to the target pages content.
Create Social Network Profiles
Several social networking websites allow you to insert a link to your website on the profile page. Not only does this provide additional inbound links, it also increases your ‘digital footprint’ and can potentially result in more visitors to your website.
Link Building – Strategic Planning is Essential
Aggressive link building should be part of your strategy to increase traffic to your website. Why? Simply put, the more highly relevant inbound links you have pointing to your website the higher your Page Rank, which means higher traffic to your website.
Link building can be a very time consuming and tedious process, but the potential upside in higher page rank and increased traffic makes it well worth the effort. This is why some people prefer to buy high PR links and some opts for the Link building Services for this. Having a well planned and executed link building campaign will most certainly payoff in the long-term.
So just how many inbound links do you need to get high rankings? That depends on the number of inbound links your higher-ranking competitors have. If your competitor has only 20 inbound links to their website, you can obtain a higher Page Rank score by securing 30 links to your website. However, if your competitor has hundreds of links, then that’s your target number to beat.
What is Page Rank?
Page Rank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is taken into account when a page’s Page Rank is calculated.
Page Rank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.
Remember, it’s not just the total number of links that’s important, it’s also the quality of the sites linking to you, the anchor text used in the link and the relevance of their content to your audience that counts.
Research Your Competitors
There are several tools available today on the internet for doing link research. Simply perform a keyword search in any search engine for ‘link analysis tool’ and you are sure to find several offerings.
Whichever link analysis tool you choose to use, here are a few important factors you should determine in your research:
* Where your Competitors ranks in the Search Engines
* Their number of incoming links
* What keywords are in the titles of their linking pages
* Percentage of links containing keywords in the link text
* The Page Rank of linking pages
Request Reciprocal Links
Reciprocal links are based on an agreement by two sites to link to each other. Site owners as an inexpensive way to increase website traffic and link popularity often use reciprocal linking.
Reciprocal links are great for ensuring quality and relevant content is linking to your website. When looking for link candidates, start by searching your keywords on major search engines. You will no doubt see several of websites that compete with yours, but try to find the non-competing, complementary sites.
Visit and screen these sites carefully, selecting only those likely to be open to your link request. Provide them with a good reason to link to your website. I would even suggest linking to them first, which could improve your chances of getting a reciprocal link. But don’t just request a link exchange, give them a reason to link to your site. Show them where a reciprocal link would be mutually beneficial.
Be sure to target respected and popular sites that are relevant to your target audience. If you want to take it one step further, identify well-established sites with good content that targets the same audience you want to reach. Perform a link analysis on that site, noting the incoming links and soliciting the best non-competing sites.
Promote External Links
A great website not only has well-presented and relevant content, but also provides the user with additional resources and information located on other websites. Therefore, you want to include quality resources and appropriate outgoing links, including links to search engines, news hubs, blogs, industry resources, etc. External links are important for two reasons: they provide incentive for other quality sites to link to yours, and they can improve your Page Rank score if linkage is done properly.
Publish Articles
As an expert on your websites subject matter, consider writing business articles for your target audience, submitting the articles to appropriate online publications. Include your website URL in the content and request that the article appear with your website link. This can generate multiple inbound links and also help promote additional traffic to your website.
Create Testimonials
Develop a testimonial page on your website giving users an opportunity to post their own testimonial. If a user enjoys your site and it’s content, that user might be inclined to include a like to your website on their website or blog. Testimonials are a great way to interact with your users and also provide valuable feedback on the content of your site.
If you admire a similar but non-competing website, contact the webmaster explaining why you value the content. Don’t be surprised if you get a request for permission to display your comments on their Web site. Perfect! You can then grant them permission provided they agree to link to your site. It can also help to post the testimonial on your site, referring them to it.
Post Comments to Discussion Forums and Blogs
This is an easy way to get a link from discussion forums relevant to your website content. Be sure to include your URL in your post. Many of the modern Link building Services have this included in their services.
Create Links From Other Sites You Own
If you own and manage additional sites with unique but similar content, be sure to link them to your main site. Make sure the anchor text in your link is relevant to the target pages content.
Create Social Network Profiles
Several social networking websites allow you to insert a link to your website on the profile page. Not only does this provide additional inbound links, it also increases your ‘digital footprint’ and can potentially result in more visitors to your website.
How to Improve Your Incoming Reciprocal Linking Campaign
Despite many tactics adopted to draw the site visitor’s attention, if your site is not getting enough traffic, this can be a problem somewhere in linking or the way of linking adopted by the site. Many a times despite many efforts, the site is not addressed properly. The problem can be in the kind of content in your site, finding proper link-exchanging associates, the quality of links provided in your site, etc. So, are there any ways to improve the reciprocal linking? Let’s find out.
Find a proper Link building Services – Many a times, in order to find a proper link exchange partner is quite a difficult task to do. But if you can find a proper Link building Services providing you quality links, more than half of your work is done. Taking the help of a proper link exchange associate is not at all a difficult task, but one must be aware of the sites the site exchange associates are providing and keeping a track of it.
Utilize the links to improve your ranks on the grounds of usability – While choosing the mutual reciprocal links, one must be cautious and choose only those links, which are highly usable and can supplement your content. The sites, which are used to supplement your sites, should deal the same subject your site deals with.
Avoid flooding your sites with reciprocal links – Many a times, having lots of links may hamper your site’s credibility and the focus of the site visitor. The reciprocal links look good and attracts the site visitor when it maintains the navigation ease. But, if the site is flooded with links, it can hamper the ‘stick to the content’ quality, and thus, harming the site’s popularity.
Check the quality and readability ease of your site after putting links – If the content of your site is not readable, you may loose the ranks and the number of site visitors. If you feel that the site is loosing its quality as you are putting the links, just check if the links are providing quality matters on the relevant topic or not. If possible, put yourself on the layman’s chair and check whether the links can be useful for the sect of people who are visiting the site.
Stick to the theme of your site while choosing links – While you are choosing the reciprocal links, make sure they are relevant to the subject your site is dealing with. The links are needed to generate revenue, so if the site visitors due to their irrelevance do not click them, it is quite difficult to make money out of the mutual linking technique.
Use free tools for links exchange – Using free tools for link exchange can help you to get into the proper traffic rather than to buy high PR links or getting the Link building Services for it. So, use free tools for your links exchange and make sure they are providing you good links.
Good mutual reciprocal links may help you to improve your site rank in the search engines, while bad links or over-flooded links may ruin your site ranking. The good ranking also needs a good content apart from the links, so make sure you have quality content along with the quality links.