Tag Archives: reciprocal
Act Wisely and Avoid These Websites When Choosing Your Reciprocal Link Partners
Developing strategies for obtaining One Way Inbound Links, choosing the right Reciprocal Link Partners and building link partnerships are an important ongoing exercise in the life of a webmaster. Though one way inbound links are considered by search engines to be superior to reciprocal links, good quality reciprocal links from relevant websites are very much appreciated by them as well.
Choosing the ideal link partners is not an easy task and this is why some webmasters takes the help of Link building Services for this task. There are several important factors that have to be considered very carefully before you choose your link partner. Linking to some sites will not bring any benefits to you at all. There are sites that you should avoid at all costs because linking to them can get your site penalized or even banned.
Link partnerships should be mutually beneficial and provide complementary unique and valuable content that makes the visitor’s website experience enjoyable and memorable. So by following these simple steps you will soon be on the way to building successful link partners.
1. Avoid linking to websites whose theme has no relevance to your website even if these sites are of high Page Rank.
2. Avoid websites whose link pages are more than two clicks away from the home page.
3. Sites that do not have access to the links page from the home page should be avoided since it will not be easily accessible and you are not going to benefit from this partnership.
4. Websites that have links to the links directory hidden somewhere in the front page and cannot be easily located should also be avoided.
5. It is wise to avoid sites that have more than 30 links to a page even if they are categorized. If there are more links, it will be difficult to locate your link and you are not going to benefit from this link exchange.
6. Avoid linking to too many sites with low PR as this is not going to be of any advantage to you. If there is a request to be reciprocal link partners from some of these sites, be choosy and identify those you think will obtain high PR in the near future and accept the request.
7. Avoid Bad Neighborhoods. These are sites that have been penalized or banned by search engines. If you have outbound links, linking to sites with a bad reputation, the search engines will penalize you, especially by Google.
8. You must at all costs avoid Link Farms. These are sites that have an assorted collection of hundreds of links in a page without any categorization and linked to each other. Search Engines dislike these sites. If you link with them your credibility could be at stake. You could be penalized or even banned by the search engines.
9. Avoid FFA sites. FFA sites are Free for All sites that allow you to place a free AD and leave a link to your website. There will be hundreds of such links in one page where you link will hardly get noticed. They will probably be there for a couple of hours only. Search Engines especially Google consider these sites as Spam and will penalize you.
Building good Reciprocal Link Partnerships not only bring traffic and increase link popularity but there are other possibilities as well such as exchanging articles, e-books and starting Joint Ventures. Such link partners are often long standing and mutually beneficial.
Act Wisely and Avoid These Websites When Choosing Your Reciprocal Link Partners
Developing strategies for obtaining One Way Inbound Links, choosing the right Reciprocal Link Partners and building link partnerships are an important ongoing exercise in the life of a webmaster. Though one way inbound links are considered by search engines to be superior to reciprocal links, good quality reciprocal links from relevant websites are very much appreciated by them as well.
Choosing the ideal link partners is not an easy task and this is why some webmasters takes the help of Link building Services for this task. There are several important factors that have to be considered very carefully before you choose your link partner. Linking to some sites will not bring any benefits to you at all. There are sites that you should avoid at all costs because linking to them can get your site penalized or even banned.
Link partnerships should be mutually beneficial and provide complementary unique and valuable content that makes the visitor’s website experience enjoyable and memorable. So by following these simple steps you will soon be on the way to building successful link partners.
1. Avoid linking to websites whose theme has no relevance to your website even if these sites are of high Page Rank.
2. Avoid websites whose link pages are more than two clicks away from the home page.
3. Sites that do not have access to the links page from the home page should be avoided since it will not be easily accessible and you are not going to benefit from this partnership.
4. Websites that have links to the links directory hidden somewhere in the front page and cannot be easily located should also be avoided.
5. It is wise to avoid sites that have more than 30 links to a page even if they are categorized. If there are more links, it will be difficult to locate your link and you are not going to benefit from this link exchange.
6. Avoid linking to too many sites with low PR as this is not going to be of any advantage to you. If there is a request to be reciprocal link partners from some of these sites, be choosy and identify those you think will obtain high PR in the near future and accept the request.
7. Avoid Bad Neighborhoods. These are sites that have been penalized or banned by search engines. If you have outbound links, linking to sites with a bad reputation, the search engines will penalize you, especially by Google.
8. You must at all costs avoid Link Farms. These are sites that have an assorted collection of hundreds of links in a page without any categorization and linked to each other. Search Engines dislike these sites. If you link with them your credibility could be at stake. You could be penalized or even banned by the search engines.
9. Avoid FFA sites. FFA sites are Free for All sites that allow you to place a free AD and leave a link to your website. There will be hundreds of such links in one page where you link will hardly get noticed. They will probably be there for a couple of hours only. Search Engines especially Google consider these sites as Spam and will penalize you.
Building good Reciprocal Link Partnerships not only bring traffic and increase link popularity but there are other possibilities as well such as exchanging articles, e-books and starting Joint Ventures. Such link partners are often long standing and mutually beneficial.
Link Building – Strategic Planning is Essential
Aggressive link building should be part of your strategy to increase traffic to your website. Why? Simply put, the more highly relevant inbound links you have pointing to your website the higher your Page Rank, which means higher traffic to your website.
Link building can be a very time consuming and tedious process, but the potential upside in higher page rank and increased traffic makes it well worth the effort. This is why some people prefer to buy high PR links and some opts for the Link building Services for this. Having a well planned and executed link building campaign will most certainly payoff in the long-term.
So just how many inbound links do you need to get high rankings? That depends on the number of inbound links your higher-ranking competitors have. If your competitor has only 20 inbound links to their website, you can obtain a higher Page Rank score by securing 30 links to your website. However, if your competitor has hundreds of links, then that’s your target number to beat.
What is Page Rank?
Page Rank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is taken into account when a page’s Page Rank is calculated.
Page Rank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.
Remember, it’s not just the total number of links that’s important, it’s also the quality of the sites linking to you, the anchor text used in the link and the relevance of their content to your audience that counts.
Research Your Competitors
There are several tools available today on the internet for doing link research. Simply perform a keyword search in any search engine for ‘link analysis tool’ and you are sure to find several offerings.
Whichever link analysis tool you choose to use, here are a few important factors you should determine in your research:
* Where your Competitors ranks in the Search Engines
* Their number of incoming links
* What keywords are in the titles of their linking pages
* Percentage of links containing keywords in the link text
* The Page Rank of linking pages
Request Reciprocal Links
Reciprocal links are based on an agreement by two sites to link to each other. Site owners as an inexpensive way to increase website traffic and link popularity often use reciprocal linking.
Reciprocal links are great for ensuring quality and relevant content is linking to your website. When looking for link candidates, start by searching your keywords on major search engines. You will no doubt see several of websites that compete with yours, but try to find the non-competing, complementary sites.
Visit and screen these sites carefully, selecting only those likely to be open to your link request. Provide them with a good reason to link to your website. I would even suggest linking to them first, which could improve your chances of getting a reciprocal link. But don’t just request a link exchange, give them a reason to link to your site. Show them where a reciprocal link would be mutually beneficial.
Be sure to target respected and popular sites that are relevant to your target audience. If you want to take it one step further, identify well-established sites with good content that targets the same audience you want to reach. Perform a link analysis on that site, noting the incoming links and soliciting the best non-competing sites.
Promote External Links
A great website not only has well-presented and relevant content, but also provides the user with additional resources and information located on other websites. Therefore, you want to include quality resources and appropriate outgoing links, including links to search engines, news hubs, blogs, industry resources, etc. External links are important for two reasons: they provide incentive for other quality sites to link to yours, and they can improve your Page Rank score if linkage is done properly.
Publish Articles
As an expert on your websites subject matter, consider writing business articles for your target audience, submitting the articles to appropriate online publications. Include your website URL in the content and request that the article appear with your website link. This can generate multiple inbound links and also help promote additional traffic to your website.
Create Testimonials
Develop a testimonial page on your website giving users an opportunity to post their own testimonial. If a user enjoys your site and it’s content, that user might be inclined to include a like to your website on their website or blog. Testimonials are a great way to interact with your users and also provide valuable feedback on the content of your site.
If you admire a similar but non-competing website, contact the webmaster explaining why you value the content. Don’t be surprised if you get a request for permission to display your comments on their Web site. Perfect! You can then grant them permission provided they agree to link to your site. It can also help to post the testimonial on your site, referring them to it.
Post Comments to Discussion Forums and Blogs
This is an easy way to get a link from discussion forums relevant to your website content. Be sure to include your URL in your post. Many of the modern Link building Services have this included in their services.
Create Links From Other Sites You Own
If you own and manage additional sites with unique but similar content, be sure to link them to your main site. Make sure the anchor text in your link is relevant to the target pages content.
Create Social Network Profiles
Several social networking websites allow you to insert a link to your website on the profile page. Not only does this provide additional inbound links, it also increases your ‘digital footprint’ and can potentially result in more visitors to your website.