Tag Archives: rankings
What Is Good Web Design?
Anyone can design a website. There are plenty of templates, freeware and online instructions that allow anyone with access to a PC and a bit of free time to try their hand at web design. But once you start putting a website together you begin to realise that there is far more to good web design than first meets the eye. Simply putting a couple of pictures up with some text that may contain a few random keywords is not going to see your site powering its way up the Google rankings. So what are the vital ingredients for good web design?
Content, content, content
For many years, the established web design practice was to put together a site first and then create the content to fit the ‘gaps’ left over. Now, because of the emphasis placed on original content by the search engines, good web design incorporates killer content right from the start. There’s no point having a website that looks pretty if the information contained is totally irrelevant, poorly written or just plain wrong. So good web design has to take into account both the visual elements and how the content works with that to create a website that’s pleasing to the eye and delivers on its promise of being interesting, informative and engaging.
Pointing the way
Good web design has to have a ‘plan’ – a roadmap that guides the visitor around the site and works towards an end goal. That end goal could be heading towards the checkout on an ecommerce site or signing up for a newsletter, subscribing to a blog or other interactive processes. Clear, concise signposts that encourage a visitor to explore the site in more depth can prevent them from ‘bouncing’ to a competitor’s site before they have completed their ‘mission’ – namely to buy your product or answering your call to action.
Speaking of which
What is a ‘call to action’? Is it an important part of good web page design? The simple answer is yes, it’s a vital component of good site design, particularly for a business site. A call to action can be something as simple as ‘click here for more details on our latest special offer’ (always include a ‘tempter’ to encourage them to click the link) or it can be more subtle, gently leading the visitor through the site towards the end goal. A strong call to action encourages visitors to interact with the site more pro-actively than just reading a block of text or looking at a picture.
Is a website ever ‘finished’?
Web design is an ongoing process. It’s never ‘finished’ but is always a ‘work in progress’. Sitting back and hoping that your ‘completed’ website is going to continually climb up the Google rankings and keep pulling in new customers is a misnomer. Unlike traditional printed marketing materials, a website is an organic thing that continues to grow and develop with your business. As your business expands, so should your website. Good web page design continually tweaks, updates, refreshes and renews, encouraging visitors to return regularly and to build up a relationship with your site. Interesting sites get linked to, and those juicy inbound links in turn encourage the search engine ‘bots to sniff you out and push you up the rankings. And all of this happens organically on the foundation of good web design.
If you’re determined to grow your business online and want to know more about what makes up good web design, talk to an agency with a proven track record in producing effective web page design concepts for businesses online.
What Is Good Web Design?
Anyone can design a website. There are plenty of templates, freeware and online instructions that allow anyone with access to a PC and a bit of free time to try their hand at web design. But once you start putting a website together you begin to realise that there is far more to good web design than first meets the eye. Simply putting a couple of pictures up with some text that may contain a few random keywords is not going to see your site powering its way up the Google rankings. So what are the vital ingredients for good web design?
Content, content, content
For many years, the established web design practice was to put together a site first and then create the content to fit the ‘gaps’ left over. Now, because of the emphasis placed on original content by the search engines, good web design incorporates killer content right from the start. There’s no point having a website that looks pretty if the information contained is totally irrelevant, poorly written or just plain wrong. So good web design has to take into account both the visual elements and how the content works with that to create a website that’s pleasing to the eye and delivers on its promise of being interesting, informative and engaging.
Pointing the way
Good web design has to have a ‘plan’ – a roadmap that guides the visitor around the site and works towards an end goal. That end goal could be heading towards the checkout on an ecommerce site or signing up for a newsletter, subscribing to a blog or other interactive processes. Clear, concise signposts that encourage a visitor to explore the site in more depth can prevent them from ‘bouncing’ to a competitor’s site before they have completed their ‘mission’ – namely to buy your product or answering your call to action.
Speaking of which
What is a ‘call to action’? Is it an important part of good web page design? The simple answer is yes, it’s a vital component of good site design, particularly for a business site. A call to action can be something as simple as ‘click here for more details on our latest special offer’ (always include a ‘tempter’ to encourage them to click the link) or it can be more subtle, gently leading the visitor through the site towards the end goal. A strong call to action encourages visitors to interact with the site more pro-actively than just reading a block of text or looking at a picture.
Is a website ever ‘finished’?
Web design is an ongoing process. It’s never ‘finished’ but is always a ‘work in progress’. Sitting back and hoping that your ‘completed’ website is going to continually climb up the Google rankings and keep pulling in new customers is a misnomer. Unlike traditional printed marketing materials, a website is an organic thing that continues to grow and develop with your business. As your business expands, so should your website. Good web page design continually tweaks, updates, refreshes and renews, encouraging visitors to return regularly and to build up a relationship with your site. Interesting sites get linked to, and those juicy inbound links in turn encourage the search engine ‘bots to sniff you out and push you up the rankings. And all of this happens organically on the foundation of good web design.
If you’re determined to grow your business online and want to know more about what makes up good web design, talk to an agency with a proven track record in producing effective web page design concepts for businesses online.
Improve Website Traffic and Sales With Keyword Research
Even if you do not consider yourself very web or tech savvy, chances are youre familiar with the term “keyword.” Every time you hop onto a search engine and surf the Internet for information, youre using keywords somewhere in the process. Its role in the way users find information and resources is crucial to the way the web operates. If youre interested in improving your websites page rankings, increasing traffic and raising sales revenues, the main key is to learn how to use keyword research to your advantage.
What is Keyword Research?
As you already know, there are millions, if not billions, of different keywords that online visitors use on a daily basis. However, not all keywords are effective, nor do they promise good results when it comes to improving website traffic and page rankings. This is where keyword research comes into play. As the name implies, this type of research involves figuring out which sets of phrases are not only the most relevant to a website but also which ones are the most widely used by people surfing the Web that is not already being heavily used by competitor sites.
Benefits
What does keyword research have to do with your online business? The answer: a lot. One of the most obvious benefits is that using the right combination of phrases in your online content is a great way to improve website traffic and even increase sales. Unless people are able to find your site in their online searches, youll lose out on business. Low traffic means there are not a lot of people visiting your site, which means a lower chance of acquiring paying customers, which can ruin your business before it has even started.
However, with the right keywords sprinkled throughout your web pages, meta tags, page names and other areas, search engines will recognize your website faster and promptly display it at the top of a persons search results each time they enter one or more keyword phrases that relate to the nature of your website. When this happens, more exposure is given to your site, which means an increase in web traffic and the better the odds are of converting a visitor to a paying customer.
How to Do Keyword Research
Over time the process of conducting keyword research in order to improve website traffic has gotten much more convenient. While there is always the option of brainstorming phrases off the top of your head, there are a variety of websites, tools and software applications that do the bulk of the legwork for you. Using these types of tools makes the process of finding the best keyword phrases for your website much faster, not to mention that many of them are available free of charge.
Once youve acquired your list of phrases, begin inserting them strategically into your websites content. It is important to avoid using them too much by stuffing them into places where they do not belong. All of the content in your site should flow naturally and not make it so obvious that certain phrases are there for search engine purposes.
Let the Magic Begin
Over time, youll begin to notice your page rankings moving higher up in search results. When youre able to improve website traffic through the use of viable keyword phrases, your website will not only become more profitable by receiving larger volumes of online visitors, but can effectively keep you ahead of the competition, while providing an increase in sales.
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