Tag Archives: ranking
Website Optimization And SEO Consulting Changes To Rank Better In 2012
The New Year is fast approaching and it is this time of the year when most people make resolutions to make changes in their lives. That makes it a perfect time to think about your website and the changes it may need to compete with all the other businesses in this fast paced world.
If over the last year you have begun to see a decrease in views to your website and a drop in business, quite possibly this is because your website has not kept with the changing trends in search engines that began with Google Panda and now includes a growing reliance in social media chatter to decide what web pages should rank high and which ones lack exceeding low.
It used to be that website optimization was as simple as finding out what keywords were trending and using those keywords in your web pages. For outside links you simply needed to write an article to post somewhere else that linked back to the website and would bring in thousands of new visitors. Those things have now changed making it much more difficult to gain those Google rankings than ever before.
Website Optimization No Longer Is Dependent On Keywords
While using some keywords to get your web pages noticed by Google search engine is still important it is less important than it once was. Adding new and useful content that people find actually helpful is now a must with keyword density dropping to ½ or 1/3 of what it once was. In addition, it is more difficult to create back links as well because the search engines demand new and original content. The content farms have all gone or changed in order to meet Google’s changing demands.
In addition, with more people using Social media like Twitter and Facebook for business these days, search engines rely on these sites for back links to website looking for not only the frequency that your website is mentioned but also at who is mentioning your website.
What this all means is that your website needs to be updated to make the most of SEO and get you a better ranking in 2012. One way of ensuring that your website is optimized to rank better in 2012 is to hire a website consulting firm that has followed and understands the changes made to the search engine ranking and can help you to institute the changes your website needs to climb up those search engine ranks where it belongs.
If your business depends on your website to bring in customers and your site needs to be seen in order to perform that very important function it’s time to do some changes. The higher your web pages climb in search engine ranking the more notice your website will get, and the more business you will generate. So, now is the time to find that great SEO consulting firm that will be able to make the website optimization changes you need to get you better search engine ranking in 2012.
Google Backlinks to Increase Search Engine Ranking
What is a backlink? A backlink is a hyperlink (a link that can be clicked on) on a site somewhere else on the web that links back to your website. In its simplest crudest form, that is a backlink.
In Search Engine Optimization loops, there is a lot of discussion about backlinks. And if you are new to the world of Internet Marketing or have just commenced your first website, you may not appreciate exactly what they are or even how vital they are if you are looking for high Search Engine rankings on Google or looking to increase search engine ranking.
For those of you who do not know why links are important, let me just say that if you want to get traffic from the major search engines, they are crucial. Links from other sites to your site are basically a way that tells search engines you are trusted and you are a good resource for whatever your content is about.
Value is more important than numbers. A few links from powerful sites will do you more good than hundreds of links from ordinary websites. But by doing it this way you do have to post the links yourself.
The text for your inward bound links is significant. You must use your key words, but do not make all the links read the same way. Change the wording a bit, but stay inside your pool of key words and key phrases. Google will consider the so-called anchor text in the link (the word or phrase that is linked) and the power of the site that the link is coming from to decide how high or low your site ought to rank. And when it comes to Google organic search engine results, backlinks are pretty much all you have to influence the ranking success of your site.
Ask yourself whether your site is helping people to fill a need. If it is not, then why should people care about you? This might not sound great but everyone active online in any space online is generally just thinking about what is in it for them. If you can give people what they want, you can receive what you want. One of the reasons the internet is so popular is that is where most people go to find information on how to get information on any subject that is available. It you want to attract more people to your site you have to give them value. This is why one of my favorite phrases is people follow people and that is why you need to brand yourself. You can apply the same philosophy to search engines by using the phrase search engines follow people. Not only does pursuing this motto guide you in the way to build an honest, legitimate website, it is also an extremely precise way to get links to your site.
Make use of guest posting, it has lots of benefits. Guest posting not only gets you traffic from relevant websites, it’s also a great way to get links with custom anchor text around the key phrases you want to rank for. By using Google backlinks in your articles, it will help to increase search engine ranking.
If you wanted to find great sources of links, you could simply see which sites are ranking well for the phrase and where their links are coming from.
Get Backlinks And Improve The Link Popularity Of Your Sites
Building backlinks for your sites has always been considered an important element of any search engine optimization strategy. In order to gain the attention of the search engines and help determine ranking, your sites will need some kind of link popularity, which basically means that you must get backlinks in order to increase link popularity. It is also important when building backlinks that you establish your website with relevant sites.
It is pretty much the standard for any website or blog to get backlinks and increase link popularity. This is what helps a website to become more popular with the search engines and with people online. Building links with quality sites is just as important as this will help to get a higher ranking with the search engines for your website or blog.
Increasing the number of backlinks that point to your website or blog will help it to move up in position with the search engine results pages. However,you want to remember that using a hyper text link with your primary keywords and keyword phrases is more powerful than just the URL of your site. Your goal is to rank higher for specific keywords and phrases that are relevant to your niche theme and the good part is the search engines will also associate your keywords with your website.
Everyone wants their site to be popular on the internet and one of the best ways to accomplish this is to get backlinks. Every site on the web is competing for traffic within their given markets. The more popular a website is, the more traffic their site will receive, its that simple.
Link building can create many opportunities for traffic to find your website. To do this, many of the search engines take into account the total number of links that point to any given website before determining the ranking. That is why you need to get backlinks to increase the rankings for your website with the search engines.
Some important things to remember as you are working to get backlinks for your sites. Most of the websites that are online today will have more than one page that might promote or offer different products. These inner pages of a website are just as important as the home page, so you must include them as part of your link building strategy.
Focus on your entire website, not just the homepage and this includes the content of your site as well. Providing quality content will make it easier for you to get backlinks, especially if people searching for information related to your niche theme find it useful. Than insert your primary keywords within the content of your site and link to those pages. This is an excellent method to increase link popularity for your website.