Tag Archives: quality

Impact of Plagiarised Content on Your Search Engine Rankings

June 28, 2018   Search Engine Optimization   No comments

Content is one of the crucial aspects of a website. Whether it is a blog or a web page, there is good probability that the content is being plagiarised because of the worldwide access to the Internet. Expansion of the Internet has led to the easy availability of web pages across the globe.

Plagiarism and plagiarised content
As a regular Internet user, you might have encountered a situation, wherein, you find more or less the same content in two or more different websites. Unless the author is same, or the websites are related, this kind of unofficial usage of the website material like the content, artwork or the product images, without mentioning any information about the original author comes under plagiarism.

The dictionary meaning of ‘plagiarism’ explains it as the practice of taking someone else’s work or ideas and passing them off as one’s own. If anyone steals the ideas or content from a book or a website and publishes it in print or online with their name, it also comes under plagiarism and the text which is copied from the original author, becomes the plagiarised or duplicate content.

Who will copy content?
Plagiarism or using the content from other sites is a common practice. Many business owners may also get tempted to copy another firm’s work due to the ease in copying and pasting the content. If someone commits plagiarism due to ignorance, few others do it intentionally. Whatever the reason may be, they are ignoring the fact that plagiarism is against law.

Replicating material for commercial use not only results in infringing the basic law but also breaches copyright laws. To protect the interest of all the authors, readers and others, international copy right laws have been framed and enacted.

Copyright laws
Copyright is a legal concept which reserves the rights of an author, writer or a creator of an original artistic work such as books, music, sculptures, write-ups, etc., giving exclusive rights to it, for limited time. The term ‘copyright’ infers that the act of making copies of any work should be made only by the author or with his authorization. That is, all others who try to copy and use the work created by another author without his permission or authorization are subjected to copyright laws.

Under the US Copy Right law, any original information, book and whatsoever created after 01 March 1989 is subject to Copyright law. The laws shall be applicable to any creation, invention, write-up, etc., that came into being after that day.

Effect of plagiarised content on your website
Posting duplicate content on your website is not useful. Following are some effects of using duplicate content on your website.

• Low page rank: Copying and using content from another website is an intellectual fraud. Moreover, you are also violating copyright laws. These acts to trick search engines don’t work. It is relatively easy for search engines to identify pages that are copied from somewhere else. Hence, the use of duplicate content negatively affects the page rank. Page rank is an indicator of the quality and credibility of the page.

• SEs may not index webpage containing plagiarised content: Not every web page is indexed by the search engines. Low quality pages are typically not indexed. Popular search engines like Google, Yahoo are against plagiarism. In Google Webmaster guidelines, they have clearly mentioned guidelines against plagiarism and also warn the website owners to avoid using replicas and duplicate content. They clearly state that a website with substantially duplicate content will be penalized.

• Decrease in credibility of your website: As search engines give importance to quality and unique content, the websites involved in plagiarism lose credibility with search engines. Even in case someone has a good first impression on the content; once, they realize it as plagiarised, all the credibility evaporates into the air.

Focus on developing high quality content
The only way to avoid all the above mentioned consequences is to concentrate on creating and developing a website with high quality content. Here are few more guidelines to help you improve your website’s rankings.

• Remove low quality content: Poor quality content in the pages of a website may affect its rankings. Focus on removing low quality content or improving content in the problematic pages.

• Avoid duplicate, overlapping or redundant content: It is clearly evident from the first part of the article that using duplicate content is not a good idea. It is important to regularly review the web page for removing overlapping or redundant articles.

• Generate relevant and useful content: Try to have a bigger picture before generating content. Understand how users are interacting with your site, what is important to them. Depending on that create content which is relevant to their queries and their needs. Also, make sure that content is useful to them.

Plagiarism has a substantial negative effect to the search engine ranking and credibility of your website. If you need an increase in business traffic to your website and the respect of your target audience, see to it that there is high quality content on your site.

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Professional Content Writers Can Add Value to Your Website

June 26, 2018   Search Engine Optimization   No comments

Professional content writers can create keyword rich and high quality content writing to improve the relevance of your website. Quality content is the cornerstone of any website. Your website may be technically advanced but if visitors do not find what they need, the purpose of sign ups and sales cannot be achieved. Content writing can help you guide your visitors and tell them what you have to offer in a few, simple steps.

The success of your website is determined by how it is ranked on the major search engine results. Search engine spiders are not influenced by flamboyant graphics and flashy colors on your website. They look for something more relevant such as keywords, content, and links. These factors play a critical role in improving the ranking of your website. Professional content writers are adept at creating content with the right levels of key phrases that meet the unique content requirements of the project.

• Experienced Content Writers Recognize Your Specific Needs Quickly

Any top Article writing company will focus on creating content that meets all the search engine optimization criteria. They have the expertise and the creativity to develop new, informative, and suitable content that helps their client’s website achieve top rankings on popular search engines for their type of products and services. The best content creators will of course have highly talented professional content writers who are experienced in developing creative content for almost any topic or subject.

Reliable and proven SEO companies offer content writing services that meet the specific needs of their potential clients. Clients prefer using one stop solution nowadays to avoid the hassle and inconvenience of having to handle and deal with many providers. Site building and content writing services under the same roof can help companies attract more clients.

There are numerous benefits of providing professional web content writing services. The most obvious is the potential of attracting top clients and expanding your accounts. Your clients will be happy to receive content that is professionally created and error free. The content will match the website design perfectly. Clients can also benefit from web content that engages their targeted audience by using the right set of keywords and key phrases.

• Top Companies Strive to Keep Errors Out of Web Content

Professional content writers optimize quality content for major search engines. This is a great way to get assured higher rankings on Google and other search engines. Professional writers know how to employ legal and ethical SEO practices to deliver quality service to their clients. This can increase conversion rates by improving calls to action through compelling web content.

Professional content creation companies often route content through other writers and editors for feedback or for making improvement, or even to catch any hidden errors. They make sure that the content presented to their clients is reviewed meticulously before it is finally released. Regardless of the effectiveness of your website design and the attractiveness of the colors, it is important to use informative and attention grabbing content to keep the customers coming back to your site.

Read More

Professional Content Writers Can Add Value to Your Website

June 19, 2018   Search Engine Optimization   No comments

Professional content writers can create keyword rich and high quality content writing to improve the relevance of your website. Quality content is the cornerstone of any website. Your website may be technically advanced but if visitors do not find what they need, the purpose of sign ups and sales cannot be achieved. Content writing can help you guide your visitors and tell them what you have to offer in a few, simple steps.

The success of your website is determined by how it is ranked on the major search engine results. Search engine spiders are not influenced by flamboyant graphics and flashy colors on your website. They look for something more relevant such as keywords, content, and links. These factors play a critical role in improving the ranking of your website. Professional content writers are adept at creating content with the right levels of key phrases that meet the unique content requirements of the project.

• Experienced Content Writers Recognize Your Specific Needs Quickly

Any top Article writing company will focus on creating content that meets all the search engine optimization criteria. They have the expertise and the creativity to develop new, informative, and suitable content that helps their client’s website achieve top rankings on popular search engines for their type of products and services. The best content creators will of course have highly talented professional content writers who are experienced in developing creative content for almost any topic or subject.

Reliable and proven SEO companies offer content writing services that meet the specific needs of their potential clients. Clients prefer using one stop solution nowadays to avoid the hassle and inconvenience of having to handle and deal with many providers. Site building and content writing services under the same roof can help companies attract more clients.

There are numerous benefits of providing professional web content writing services. The most obvious is the potential of attracting top clients and expanding your accounts. Your clients will be happy to receive content that is professionally created and error free. The content will match the website design perfectly. Clients can also benefit from web content that engages their targeted audience by using the right set of keywords and key phrases.

• Top Companies Strive to Keep Errors Out of Web Content

Professional content writers optimize quality content for major search engines. This is a great way to get assured higher rankings on Google and other search engines. Professional writers know how to employ legal and ethical SEO practices to deliver quality service to their clients. This can increase conversion rates by improving calls to action through compelling web content.

Professional content creation companies often route content through other writers and editors for feedback or for making improvement, or even to catch any hidden errors. They make sure that the content presented to their clients is reviewed meticulously before it is finally released. Regardless of the effectiveness of your website design and the attractiveness of the colors, it is important to use informative and attention grabbing content to keep the customers coming back to your site.

Read More
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