Tag Archives: quality content
Reciprocal link sharing does not work
That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.
I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.
The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:
1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.
2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…
3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.
Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.
Having said that, here’s the big whopper….
4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.
This is a huge problem and is where many people go wrong. And here’s why:
* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.
* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).
This all sounds very depressing… so what can you do?
The most effect form of link sharing is and will always be one-way incoming links. And the best way to get that is by having quality content. And the best quality content should be found on your website.
Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.
* Small search engines – Anything other than Google, Yahoo, MSN and the likes…
Reciprocal link sharing does not work
That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.
I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.
The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:
1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.
2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…
3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.
Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.
Having said that, here’s the big whopper….
4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.
This is a huge problem and is where many people go wrong. And here’s why:
* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.
* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).
This all sounds very depressing… so what can you do?
The most effect form of link sharing is and will always be one-way incoming links. And the best way to get that is by having quality content. And the best quality content should be found on your website.
Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.
* Small search engines – Anything other than Google, Yahoo, MSN and the likes…
Overlook These SEO Factors at Your Own Risk
While it takes some effort to raise the search engine ranking of your website, it’s not as hard as you might think. However, there are a few SEO factors that you need to keep in mind at all times to ensure that you’re constantly getting ranked for your targeted keywords-
Top Notch Content: If there’s one thing that plays a major role in helping you succeed with SEO and gives you edge over the competition then it has to be the content. Possessing high quality content on your website or blog is very important.
This is because Google and other search engines are taking strict measures to ‘demote’ any website that is using bad content. Not only do you have to have unique content, but it also has to be highly relevant to the blog’s main topic. Do not listen to those who claim that your content does not have to adhere to the principles of SEO because this is not the case. You will find that top of the line content will be ranked higher by the search engines because it obtains plenty of backlinks. It makes your SEO efforts simple when you have quality content because other bloggers will have more of a reason to link to it. So you have to pay attention to creating the best content that you can. If you are considering getting a SEO professional who can create good content for you, then do it even if it is a little bit costly. This is because producing quality is of the utmost importance.
If you want to build effective backlinks you’re going to have to use a variety of sources for these important external links if you want search engines to pay attention. Backlinks are all about building credibility and the search engines find it more credible when you have numerous IP addresses represented among those backlinks rather than a handful. Leaving aside the technical details, you should understand that the basic rule of building high quality backlinks to your website should be about getting backlinks from as many different websites as possible. When you take the time to do this every backlink you build to your site will be one that matters. You’ll discover that this is a method of building backlinks that does happen gradually over time, but it is also one that will reward you well when all is said and done.
Were you aware that Google makes note of the keywords that show up in the permalinks for your blog or website? If you’re wanting your sites to get a little love from the search engines then you need to make sure that long-tail keywords are included in the permalink for each page of content on your site. This will give the search engines a clear idea on what the page is about, besides looking into the title and the H1 tag. The targeted keyword is often included in the site’s domain name but it’s a little known secret that the permalinks help even more.
These are small changes you can make but when they are made consistently they’ll bring big results for your website’s SEO rank results. It’s not enough to just do these things once and reap the rewards indefinitely you must keep working to maintain your efforts.