Tag Archives: put
E-Commerce – How to Establish a successful online store?
What is the amount of text necessary? You’ve probably already asked how much text you need to publish on your homepage or a product description? You will find the answer in this article.
If you compare different web sites, you will find a wide variety of home pages: without some text, some with just a little text, and others with huge amounts of text. Then what is the way to go? Do I need a little or a lot of text? This is a question, you’ve probably already asked when you created your own site.
Yes, find an answer is anything but simple. Designer / Editor: two distinct visions.
If you ask designers, they will tell you to put as little text as possible is the best solution. Like most sites they have created looks great, they must certainly be right. Except that websites with great design are not necessarily those who sell more products.
If you ask the writers, they will tell you that we must put as much text as possible, and then you will make an offer calculated on the amount of words in the text. This, of course, you will immediately suspicious of their advice seemed interested.
Over the years, I found it extremely frustrating to be still and always caught between these two different views. And of course, when each of these two viewpoints is expressed with such conviction, you think that both are powerful without being really convinced by either.
Why compare their interests and goals?
A designer, for example, is interested in design and not by selling your products. Designers are just looking to create a site with the best appearance: with cool images and titles very well presented.
They will tell you that the title should not be longer than 30 characters, because otherwise their achievement would suffer. While forgetting that instead of worrying about the design, the important thing is the content site and above the sales it will generate. The titles are also very important because they are the best magnets to attract customers to your website.
The content editors, when to them, are generally interested in their writing ability, but often they do not care that their text’s main goal to sell your product. After all, who can blame them if your products do not sell? It’s not them who made the product, is not it?
How do you choose?
Fortunately, this is not lost. The answer is in the direct sale. After all, this is exactly your business. And your website is nothing but a way to make direct sales.
If you see your site in this way you will see that even if you submitted your site all the information about the products you sell, you do not what drives visitors to buy.
The advantage of this approach is that you can now apply all the rules, which were developed over 100 years in the world of direct sales to your website.
Did you know that over a letter of direct marketing that aims to sell, the longer it will generate sales?
It has been clearly demonstrated that up to sell more text – provided, of course, your text content has a very acceptable quality. A headline on your homepage, simply enough to challenge your clients. A text with interesting content will strengthen their interest and put you at ease, which will make them less hesitant to buy.
Can we conclude that the text is a major advantage?
There is another advantage of having a maximum of text on your home page: this is for referencing. A maximum of text on this page will provide a maximum of keywords on search engines and optimization of the classification. So make sure you include in your text the search terms used by your customers, which will improve your ranking in search engines. The combination of this tool and the relevance of the content of your homepage is the perfect alchemy for turning visitors into your customers.
E-Commerce – How to Establish a successful online store?
What is the amount of text necessary? You’ve probably already asked how much text you need to publish on your homepage or a product description? You will find the answer in this article.
If you compare different web sites, you will find a wide variety of home pages: without some text, some with just a little text, and others with huge amounts of text. Then what is the way to go? Do I need a little or a lot of text? This is a question, you’ve probably already asked when you created your own site.
Yes, find an answer is anything but simple. Designer / Editor: two distinct visions.
If you ask designers, they will tell you to put as little text as possible is the best solution. Like most sites they have created looks great, they must certainly be right. Except that websites with great design are not necessarily those who sell more products.
If you ask the writers, they will tell you that we must put as much text as possible, and then you will make an offer calculated on the amount of words in the text. This, of course, you will immediately suspicious of their advice seemed interested.
Over the years, I found it extremely frustrating to be still and always caught between these two different views. And of course, when each of these two viewpoints is expressed with such conviction, you think that both are powerful without being really convinced by either.
Why compare their interests and goals?
A designer, for example, is interested in design and not by selling your products. Designers are just looking to create a site with the best appearance: with cool images and titles very well presented.
They will tell you that the title should not be longer than 30 characters, because otherwise their achievement would suffer. While forgetting that instead of worrying about the design, the important thing is the content site and above the sales it will generate. The titles are also very important because they are the best magnets to attract customers to your website.
The content editors, when to them, are generally interested in their writing ability, but often they do not care that their text’s main goal to sell your product. After all, who can blame them if your products do not sell? It’s not them who made the product, is not it?
How do you choose?
Fortunately, this is not lost. The answer is in the direct sale. After all, this is exactly your business. And your website is nothing but a way to make direct sales.
If you see your site in this way you will see that even if you submitted your site all the information about the products you sell, you do not what drives visitors to buy.
The advantage of this approach is that you can now apply all the rules, which were developed over 100 years in the world of direct sales to your website.
Did you know that over a letter of direct marketing that aims to sell, the longer it will generate sales?
It has been clearly demonstrated that up to sell more text – provided, of course, your text content has a very acceptable quality. A headline on your homepage, simply enough to challenge your clients. A text with interesting content will strengthen their interest and put you at ease, which will make them less hesitant to buy.
Can we conclude that the text is a major advantage?
There is another advantage of having a maximum of text on your home page: this is for referencing. A maximum of text on this page will provide a maximum of keywords on search engines and optimization of the classification. So make sure you include in your text the search terms used by your customers, which will improve your ranking in search engines. The combination of this tool and the relevance of the content of your homepage is the perfect alchemy for turning visitors into your customers.
Building Links is like building with Legos
Consider this: Your child gets a huge set of Legos that when put together resembles a Castle. If you, an adult male or female, were told to put the set together and your business would improve (more potential customers would find your website which statistically means more sales) but . . . there were no instructions included, how long would it take you to put the castle together? Do you think you could do it? Would you take one look at the daunting heap and shake your head as you walk away thinking to yourself, “There is no possible way, so why waste my time trying?” Would you give up without even trying!?!
Do you remember how good it felt just to have a website? Did you build it yourself or pay someone to do it for you? It really doesnt matter. What matters now is that no one is visiting your website. Why? How do you go about letting potential customers know you are online and ready to do business?
Statistics show that 90% of individuals begin their online time by searching on search engines. They start by inputting a word or phrase to start a search. These search words are called “keywords”. Keywords are a good place for new website owners to start the optimization of their site. Research what keywords potential customers use to find a business like yours. Make a list of all the keywords you can find that pertain to your business. It is these keywords that you will do some culling to rid the list of those that are the most common. You know the ones that get mega amounts of searches. Narrow them down by going to Google and type in “Adwords keyword tool” and click on the link. In the space under “Enter one keyword or phrase per line” type in a keyword you have identified and click “Get Keyword Ideas.” You will want to look at the column that shows the search volume. You want those keywords that are getting volume under say 15,000. Its these keywords that you want to try to dominate on the major search engines to try to improve your page rank.
It is a known fact that online searchers dont usually search beyond the third page for a given keyword. There are only ten listings per page that come up when a search is done using a keyword or keyword phrase. Only 10! This translates into only 30 listings ever being viewed by online searchers. There are potentially hundreds, even thousands of listings that could and do show up for a search term. Do you see why it is so important to rank highly on top search engines such as Google, Yahoo! and Bing to name just a few.
What does it all mean in terms of your website? It means you have to either hire a company to try to improve your rank on the major search engines or you have to try to learn how to put it all together on your own. So . . . take another look at that heaping, daunting pile of Legos. Now decide how badly you want or need those customers or should you shake your head and walk away? Will you give up without even trying?