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The Work of an Interactive Marketing Agency

The ideals and concepts of marketing have changed greatly over the last few years. What was a slow and time consuming process of research and personal interaction between client and service provider, is now more complex and dynamic. The competition in the market is very rigid, and companies will shift their service providers for a better enterprise rapidly. This is why every business needs an interactive marketing agency. But before we know why we need such services, let us understand interactive marketing a bit more comprehensively.

On the internet, distances and countries are no barriers for business. The advent of the internet as a commercial platform opened up channels of global business like never before. Globalization arrives with a storm. Today, a small enterprise or home business can reach international markets without moving out of the office. With live video conferencing and open global information over the net, interactive business processes are growing. The idea is to maintain constant communication and regular participation between clients – provider to make business processes sharper.

In this system, an interactive marketing agency makes sure that even the publicity of your products and services are equally dynamic as the business itself. With various internet processes and techniques of online promotion, a good digital marketing company makes the entire system more personal and impactful. Some of the elements of interactive marketing are –

Blogging – With a professionally maintained blog, your products and services can be marketed more effectively. New launches, product reviews, company to public interactions, everything is by far more regular and communicative than other conventional techniques.

Surveys and Polls – Often, you need to do general surveys and post polls on products to gauge the competition and your own standing in the market. This is where online social media and blogging can help you get specific target related results that you can count on.

Social Media – Any good interactive marketing agency knows just how vital it is to have public profiles online for people to relate to. With profiles on social media platforms like Facebook, Twitter, MySpace, and LinkedIn; your company can gain a great marketing leverage by regularly communicating over a global live platform.

If you have understood the effects and scopes of dynamic marketing with many advantages over conventional techniques, what you will need is a good digital interactive marketing agency. Such companies will have teams of SEO experts, content developers, web designers, and market researchers to help your brand grow and find global clientele.

When most people talk about antivirus software,

Malicious programs come in a huge variety of different types. Viruses spread from computer to computer by infecting other programs. Worms spread by exploiting capabilities of the network. Trojans pretend to be useful and valuable programs…until they turn and do something nasty. Adware’s pop-up ads interfere with your work. Spyware can steal personal information while keyloggers steal everything you type, and more. Rootkits subvert the operating system to hide their activities. Scareware pretends to be security software but at best does no good. Which of these should your antivirus remove? Simple-all of them! Viruses make up only a small part of threats “in the wild,” but the term antivirus has come to define protection against all types of “malware”-a term that hasn’t gotten much traction outside the security industry. When most people talk about antivirus software, what they really mean is anti-malware software, and that’s how I’m using the term here, too.

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MoreA full-blown security suite is the best protection against the gamut of security threats, as it combines antivirus protection with a firewall and other protective components. Still, many users prefer to build their own protective suite from separate best-of-breed components. Here’s a run-down of your choices for standalone antivirus utilities.

Spyware Doctor with AntiVirus 2010, our Editors’ Choice for for-pay antivirus, is the star player in the security lineup from PC Tools. In my hands-on testing, it holds the top scores for both malware removal and malware blocking, even beating out previous champion Norton Antivirus 2010 (though Norton remains the rootkit removal king). PC Tools Internet Security 2010 offers this same level of protection plus antispam, firewall, antiphishing, and a browser protection toolbar.

Avast! Free Antivirus 5.0 includes the same anti-malware protection found in company’s full suite, avast! Internet Security 5.0. However, its protection level is more on par with the better free products than with the best suites or standalones. Yes, the best commercial products are significantly more effective than the free products. Avira AntiVir Personal 10 is also free for personal use. McAfee AntiVirus Plus 2010 offers the same protection found in McAfee Total Protection 2010, though neither of these is free. All of these products are significantly better at keeping malware out of a clean system than at cleaning up active malware on an infested system. AntiVir in particular left a number of rootkits and other threats actively running after its alleged removal.

Sunbelt Software’s VIPRE Antivirus 4.0 outscored all but the very best of its competitors in my testing, and it includes some bonus features more often found in suites than standalone antivirus products. Sunbelt’s own suite, VIPRE Antivirus Premium 4.0 adds little to the antivirus-just a firewall and a malicious website filter.

Unlike the pairs of products mentioned so far, AVG Anti-Virus Free Edition 9.0 and AVG Internet Security 9.0 offer different levels of malware protection. The free product scored significantly lower than the suite for both malware blocking and malware removal, and also scored lower than several other free antivirus solutions. Microsoft Security Essentials, another free solution, offers average protection against most sorts of malware but is especially weak against rootkits and commercial keyloggers.

Panda Cloud Antivirus Free Edition 1.0 and Trend Micro HouseCall 7.1 don’t have a direct link with their related suites (Panda Internet Security 2010 and Micro Internet Security Pro (version 3)). The free Panda standalone, PCMag’s Editors’ Choice for free antivirus, scored noticeably better than its sibling suite in my malware blocking test, tying with Spyware Doctor. HouseCall, on the other hand, wasn’t as effective at malware removal as the Trend Micro suite, and it doesn’t include real-time malware blocking at all.

Not every antivirus product forms the center of a corresponding security suite. IObit Security 360 distinguished itself by scoring lowest or second-lowest in all of my tests-avoid it. Double Anti-Spy Professional relies on two anti-malware engines but its performance against malware was just decent. However, it scored better than all others at removing commercial keyloggers and preventing their installation, even those that use rootkit technology to evade detection. Ad-Aware Pro 8.1 brightened up my testing day by scoring better than all the rest at removing sneaky scareware programs that masquerade as valid security solutions.

If your aim is to build the perfect best-of-breed combination rather than seek the ultimate pre-packaged suite, you’re sure to find a top choice among these products.

See a comparison chart of these products.

Ad-Aware Pro 8.1

$39.95 Direct

Ad-Aware Pro just keeps getting better. Version 8.1 introduces new malware-fighting technology, and the new Simple Mode is a boon for less-technical users. There are better products in the anti-malware category, but not many.

avast! Free Antivirus 5.0

Free

The new user interface of avast! free antivirus makes it easier to use, and its new technology eliminates more malware. This tool offers more control over settings and more detail in reporting than some of its free competitors.

AVG Anti-Virus Free Edition 9.0

Free

AVG believes everyone deserves free basic protection against Internet threats. The company’s free antivirus offers that protection, and it’s better than Microsoft’s free product. Of course, the best for-pay anti-malware tools are even better, but not everyone can afford to pay.

Avira AntiVir Personal 10

Free

Avira AntiVir Personal does a great job keeping malware from infesting your clean computer system. Just don’t rely on it to clean things up if the system is already infested. In testing, even when it did detect entrenched threats it often couldn’t remove them.

Double Anti-Spy Professional

$29.95 (direct)

This product’s two antivirus engines double its detecting power, but it doesn’t clean up as well as it detects. It’s as big and slow as using two separate products would be. On the plus side, the two engines don’t conflict, and you only have to pay for one product.

IObit Security 360

Free

IObit Security 360 installs and scans quickly. The problem is, it just doesn’t do the job of removing malware or preventing malware installation.

McAfee Virus Scan Plus 2010

$39.99 (direct)

McAfee AntiVirus Plus 2010’s user-friendly new interface is a welcome departure for McAfee. On clean systems, it’s great at blocking malware. Installing and running it on infested systems can be tough, but McAfee offers tons for such problems.

Microsoft Security Essentials 1.0

Free

Installing the free Microsoft Security Essentials will protect your system from malware—to a degree. But you’ll get better protection from one of the other well-known free anti-malware products.

Norton AntiVirus 2010

$39.99 Direct

Norton AntiVirus 2010 is good at cleaning up malware and even better at protecting a clean system. Its Quorum and SONAR 2 technologies help catch zero-day threats. And its built-in self-repair systems let it install and run on most malware-infested systems. Just be wary of tech support agents trying to sell you expensive malware cleanup services.

Panda Cloud Antivirus – Free Edition 1.0

Free

Panda Cloud Antivirus offers free malware protection in a lightweight package with an ultra-fresh user interface.

Spyware Doctor with AntiVirus 2010

$39.95 (direct)

Spyware Doctor with AntiVirus 2010 adds numerous new “guards” against malware and promises enhanced malware detection and cleanup—and delivers. This product, our new Editors’ Choice, broke records in my malware-removal and malware-blocking tests.

Trend Micro HouseCall 7.1

Free

Trend Micro’s HouseCall gets to work quickly and uses a cloud-based malware database to find viruses and other threats. It’s great for a second opinion alongside your existing solution because it doesn’t run in the background when not scanning. That lack of real-time protection also means it shouldn’t be your only anti-malware solution.

VIPRE Antivirus 4.0

$29.95 Direct

VIPRE is a very good standalone antivirus tool that outscores all but the very best of its competition in my tests. Those with more than three computers will love its $49.95 unlimited home license.

Please note: This is an ongoing roundup; we’ll be adding more reviews throughout the year. If your favorite antivirus app isn’t here, don’t panic—it’s not a conspiracy. We either haven’t gotten to it yet, or we’re waiting for a new version to be released.

How Customized Web Design can Increase Sales

The understanding of the business is very important for customization of a website. The target audience, the type of products or services, the incorporation of technical aspects for bringing about desired environment, and, of course, the inserting of relevant images, graphics, etc. should be taken into consideration while a website is being developed for a client. The specifications are to be maintained in such a way that all the requirements of a client’s business purposes are met at the same time the aesthetic aspects of a website are not sacrificed in any way.

The basic differences between a customized website and a general website are more or less known to all of us. Even though, let us know that in a custom website, website owners can get their required business features incorporated as per the mention of their business specifications. They are to let their web development professional know and mention their requirements, and in return, those web designers will take themselves into the service. And, they are to come up with the exact one that their clients have desired. Their whole focus should be on fulfilling the requirements of their clients, so that their business functions can be smoothly operated, viz. contents, images, graphics and other such features should be identically matching with the specified business. It is very compulsory to know and understand the demands of the clients’ businesses.

So, when a website designer has to know and understand the business requirements of clients and intended audience of their business, that designer is to have a thorough discussion, so that the mindsets and tastes of the clients as well as their businesses become vivid to the web designers. In doing so, it will only help web designers to prepare for customizing the website by employing such methods which may influence the audience to go for the products or services of their clients. As for example, if their clients consist of affluent class, then product or service cost does not matter in any way, but if the targeted audience is from less-privileged class, then costs for products or services obviously matter. So, if clients are concerned about product or service affordability and also not losing any kind of business profits, web designers need to be in such cases careful and ask for statistics data.

Designing a website that should be unique and quite different from other websites in the market is very important. The reason is that they can help a website to grab the attention of the website visitors. It will not be a bit of apocryphal context in the case of designing an Ecommerce Website. Just imagine how interesting and attractive it would be in their decision making or going for purchasing if extra benefits like giving cash back offers, discounts, incentives, gifts, etc. are inserted thereon. In the background, there might be a concern for product or service integrity. But, it depends on the clients, solely. Web designers have nothing to worry about this issue, because designing does not mean doing business for clients. Web development services providers do only build websites. They do neither have the right to interfere with the business of their clients. Nor do they have any responsibility of operating business on behalf of their clients. They do need only to engage themselves in designing websites instead.

To grab the attention of website visitors it is necessary to have a website that is unique and different from other websites in the market. This is very much true in case of ecommerce websites. Extra benefits like incentives, cash back offers, discounts, gifts, etc influence the customers in their decision making or purchasing. However the quality of products and service later is equally essential and important. There are several online websites and the competition is huge. In such scenario it is often the novel ideas and offers that drive consumers to any ecommerce website. How a website will be doing ecommerce is the sole responsibility of a website client.