Tag Archives: potential
Major Reasons How Social Media Can Help Your Business
Many small business owners think that social media is not for them. Some think that its only for kids, while others think that it leads to unhealthy competition among their own websites. Many business owners ignore the usefulness of social media. But here are the 7 major reasons how social media can help your business. Especially if you have any financial website, social media sites helps a lot to draw a large number of visitors to your website.
Social media is becoming an integral part of every individuals life. People are looking for more and more ways to make social networking sites part of their daily life. So if you want to appear on the websites where potential consumers spend time, make the best use of the latest advances in technology. According to the recent research, every 20 minutes Facebook members like pages 7.6 million times. It is also estimated that 51 percent of active Twitter users follow companies, brands and products on social networks.
Marketing 101 teaches us that we need to be where our customers are. Social media allows your company to reach millions and millions of potential customers where they can automatically stumble upon your brand while browsing social sites. So if you want to get exposure, post your information and message on the networking sites. Studies have also demonstrated that people have to hear (or see) your companys name at least nine times before they decide to buy your products or services. New consumer research indicates that over 50 percent of Facebook fans and Twitter followers are likely to trust and respect a company whom they know through social media.
Many social media sites are now integrated with search engines. If you are looking for a local restaurant, Google will likely reveal all the social media pages of area restaurants, such as Facebook, Twitter, Urbanspoon and Yelp. You may review pages and see what your friends or other local diners think about the restaurants. Create your social profile rich in keywords and quality content that can help you generate traffic to social media, and in turn you companys website.
Finding the target audience is a tough job for any kind of marketing campaign. You can use social media outlets and can create social media profiles to target your current and potential customers based on specific interests and demographics.
Creating interesting media pages to your companys website and posting inspiring messages on it, you can generate traffic to your website that would otherwise be unattainable.
Being a part of the online correspondence, you can establish your business ethics and morality, and can demonstrate your business reputation. You can respond to negative comments and reviews, and can defend the inaccuracies that exist.
Social networking sites, such as Facebook, LinkedIn, Twitter & Myspace also allow you to post and share events with the potential visitors. Facebook also provides you with a social proof by allowing you to see which of your acquaintances are attending the event.
In conclusion, these are the seven major reasons how social media can help your business and why it is so important.
Major Reasons How Social Media Can Help Your Business
Many small business owners think that social media is not for them. Some think that its only for kids, while others think that it leads to unhealthy competition among their own websites. Many business owners ignore the usefulness of social media. But here are the 7 major reasons how social media can help your business. Especially if you have any financial website, social media sites helps a lot to draw a large number of visitors to your website.
Social media is becoming an integral part of every individuals life. People are looking for more and more ways to make social networking sites part of their daily life. So if you want to appear on the websites where potential consumers spend time, make the best use of the latest advances in technology. According to the recent research, every 20 minutes Facebook members like pages 7.6 million times. It is also estimated that 51 percent of active Twitter users follow companies, brands and products on social networks.
Marketing 101 teaches us that we need to be where our customers are. Social media allows your company to reach millions and millions of potential customers where they can automatically stumble upon your brand while browsing social sites. So if you want to get exposure, post your information and message on the networking sites. Studies have also demonstrated that people have to hear (or see) your companys name at least nine times before they decide to buy your products or services. New consumer research indicates that over 50 percent of Facebook fans and Twitter followers are likely to trust and respect a company whom they know through social media.
Many social media sites are now integrated with search engines. If you are looking for a local restaurant, Google will likely reveal all the social media pages of area restaurants, such as Facebook, Twitter, Urbanspoon and Yelp. You may review pages and see what your friends or other local diners think about the restaurants. Create your social profile rich in keywords and quality content that can help you generate traffic to social media, and in turn you companys website.
Finding the target audience is a tough job for any kind of marketing campaign. You can use social media outlets and can create social media profiles to target your current and potential customers based on specific interests and demographics.
Creating interesting media pages to your companys website and posting inspiring messages on it, you can generate traffic to your website that would otherwise be unattainable.
Being a part of the online correspondence, you can establish your business ethics and morality, and can demonstrate your business reputation. You can respond to negative comments and reviews, and can defend the inaccuracies that exist.
Social networking sites, such as Facebook, LinkedIn, Twitter & Myspace also allow you to post and share events with the potential visitors. Facebook also provides you with a social proof by allowing you to see which of your acquaintances are attending the event.
In conclusion, these are the seven major reasons how social media can help your business and why it is so important.
Social Media Web Design for Small Business (Page 1 of 2)
How important is social media marketing to the small business owner? Well it depends on what you want to achieve with social media. If you are looking to take your brand to a national or global marketplace then yes – invest in social media marketing. If you are a small business whose products and services are primarily geared to servicing your local area, then the question needs to be asked:
‘How much time do you have to dedicate to raising your social media profile and what return on investment will it provide in terms of sales or market growth?
Websites versus Social Media – what to focus on?
Websites make sales, social media pages generally do not. Establishing good search engine rankings for your website should be the first goal for new start-ups so potential customers can find you. Great content and the ability to convert visitors into sales create a successful online campaign.
Building a list should be the prime focus of tapping into the potential of your site traffic, otherwise opportunities are lost. You have the three time convincers, those people who need to connect with you more than once to be convinced to invest in your product or service. List building provides the opportunity to stay in touch with customers that have yet to purchase and gives them a chance to get to know you more.
Social media can help connect at a deeper level with potential customers and used well can drive traffic to your website via promotions and competitions. Integrated with your blog; social media pages can create a coordinated online marketing campaign with your website to build your brand. Most people using social media are doing so for the same purposes as you – to promote themselves and for its social aspect. That means sharing photos, videos, music, humour, inspiration, information, advice and connecting with stars, media and people of interest.
When embarking on an integrated social media campaign you will need to think about what it is that you are going to share (that’s not directly selling) with your followers? What have you got to offer that other people and businesses will find intriguing, inspiring, entertaining or useful?
Building Your Brand – Facebook, Twitter and Blogging
One thing I know is that people want to connect with you personally, they want to see your face on your social media profile not a logo. The exception to this is if you own a well-known magazine, trade journal or charity. Otherwise, my advice is to post a good photo.
Social media web design provides the opportunity to build your brand through images, slogans and profile information. Important is your by-line, if people get what you are about in an instant through the use of visual media and a one liner, the light goes on
connections can be made. When creating your slogan or by-line ask yourself ‘What is your higher purpose’ for doing what you do. Think in terms of how your products and services create value for people, ultimately what is it you are trying to achieve for them?