Tag Archives: posting

Why Marketing With Social Media is Critical to SEO and SEM

December 9, 2021   Search Engine Optimization   No comments

There is a great deal of excitement about social media right now, and rightly so. It’s an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.

Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites – where goods or services are described, pictured, and sold.

Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organization’s website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be ‘sold.’

Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web – such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.

Don’t Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.

Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be ‘attached’ to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.

Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.

Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.

For more information about social media campaigns, or SEO, visit

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Building Free One Way Backlinks

January 11, 2021   RSS / Link Popularity   No comments

One of the key ways to get a site ranked higher in the search engines is by having numerous links pointing towards your site. Unfortunately, it is fairly hard to attain these links without having to participate in link exchanges or buy links from some type of link farm. So how do you get free one way backlinks to your site? Well, there are a number of ways…

Do Follow Blogs – One way of attaining free one way backlinks is by posting comments to blogs that do not have the rel=”nofollow” attribute on their site (this attribute blocks search engines from giving you like credibility). In other words, the search engines will take some of the credibility of the site linking to you and pass it on to your site. This is a good method of attaining links though it may take a lot of time to find these types of site but you can take assistance of a Link building Services for this. It seems that most of the blogs these days block links in their comment sections but there are still some that will pass on link juice, it just may take a little time to find them.

Article Directories – By posting fresh new articles to article directory site you are able to attain high-quality links back to your site. This isn’t exactly free in the sense that you have to write the article but it is still an efficient way of gaining free one way backlinks without having to fork over hard earned cash. If you write one high-quality article and submit it to 20 to 30 different article directories you will easily gain 20 to 30 free one way backlinks off of a single article. Imagine if you wrote ten!

Link Exchanges – Another method that is commonly used to gain backlinks are link exchanges or you can buy high PR links for your website. This is basically where you link to a website in exchange for a link back to yours. This used to be a common way of boosting your rankings in the search engines but lately Google and others have started to frown on this method and are starting to consider it as spam.

I hope you find these methods of attaining free one way backlinks useful, because many of the Link building Services have found it useful. If used correctly they will drastically increase your search engine rankings.

Read More

Building Free One Way Backlinks

January 5, 2021   RSS / Link Popularity   No comments

One of the key ways to get a site ranked higher in the search engines is by having numerous links pointing towards your site. Unfortunately, it is fairly hard to attain these links without having to participate in link exchanges or buy links from some type of link farm. So how do you get free one way backlinks to your site? Well, there are a number of ways…

Do Follow Blogs – One way of attaining free one way backlinks is by posting comments to blogs that do not have the rel=”nofollow” attribute on their site (this attribute blocks search engines from giving you like credibility). In other words, the search engines will take some of the credibility of the site linking to you and pass it on to your site. This is a good method of attaining links though it may take a lot of time to find these types of site but you can take assistance of a Link building Services for this. It seems that most of the blogs these days block links in their comment sections but there are still some that will pass on link juice, it just may take a little time to find them.

Article Directories – By posting fresh new articles to article directory site you are able to attain high-quality links back to your site. This isn’t exactly free in the sense that you have to write the article but it is still an efficient way of gaining free one way backlinks without having to fork over hard earned cash. If you write one high-quality article and submit it to 20 to 30 different article directories you will easily gain 20 to 30 free one way backlinks off of a single article. Imagine if you wrote ten!

Link Exchanges – Another method that is commonly used to gain backlinks are link exchanges or you can buy high PR links for your website. This is basically where you link to a website in exchange for a link back to yours. This used to be a common way of boosting your rankings in the search engines but lately Google and others have started to frown on this method and are starting to consider it as spam.

I hope you find these methods of attaining free one way backlinks useful, because many of the Link building Services have found it useful. If used correctly they will drastically increase your search engine rankings.

Read More
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