Tag Archives: post
Why Marketing With Social Media is Critical to SEO and SEM
There is a great deal of excitement about social media right now, and rightly so. Its an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they cant be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.
Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites where goods or services are described, pictured, and sold.
Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organizations website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be sold.
Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.
Dont Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.
Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be attached to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.
Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.
Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.
For more information about social media campaigns, or SEO, visit
Easy Ways to Free Link Building
In these turbulent economic times, every penny saved can help in the sustenance and survival of businesses, especially when it comes to small and medium businesses. The best method to secure a credible online presence is link building.
Links pointing to a web page play an integral role in Search Engine Optimization. Along with giving more importance to the number of links a web page has, search engines also pay close attention to linkage patterns. So it is not only the number of links pointing to your web page that decides your position in the search engine results page, but also the quality of those links. The quality of a link is determined by two factors: authority of the web page linking to you and the link anchor text. What Link building Services does is help you not just in improving your page rank in search engines, but also in generating quality traffic to your web page.
Listed below are five easy ways that you can utilize for building links without spending a penny:
1. CREATE CONTENT WORTH LINKING TO: Nobody wants to link to a web page which has irrelevant or bogus content. Content on your web pages must be useful to your readers or web page visitors. This will generate traffic as well as help your page in ranking well in search engines. It really costs nothing to come up with original and useful content. Once you do this, gaining links from various trusted or authoritative sources will be a lot more easy.
2. GET LINKS FROM DIRECTORIES: Links in the major directories help provide context to search engines. The two major directories are the Yahoo! Directory (dir.yahoo.com) and the Open Directory Project (dmoz.org). Yahoo! Directory is part of the Yahoo! Search system and Open Directory Project feeds results to Google directory. The Open Directory also feeds results to hundreds of other sites thereby helping in further link building.
If you want to submit your website to specialized directories relevant to your business, find these by typing your primary keyword followed by the word ‘directory’ in Google or you can use the Link building Services for this task as well. Make sure you read the submission tips before submitting your website in any of these directories.
Websites that are submitted to directories are subject to human review. Make sure your site has quality (relevant and original) content and follows all guidelines specified. If you manage to do this, you are very likely to secure links from these directories.
3. SOCIAL NETWORKING: One great way to ensure quality link building is social networking. Currently, most search algorithms are driven by link reputation. Eventually, search engines will have enough user feedback data with which they will be able to augment the links with how users tag web pages and their usage data. If a site with exceptionally high link popularity scores rarely gets tagged, search engines may not count the relevancy for that site or flag that site for human review.
Spread the word about your website, business ideas and developments on social networking sites. Build communities and start discussions. Again, ensuring quality and relevant content must be your priority. Use these sites to build links to your web pages as well as to develop your existing network of friends. Some of the popular social networking sites is Facebook, Twitter, MySpace, LinkedIn and Orkut.
4. SOCIAL BOOKMARKING: Another way of popularizing your website is social bookmarking. Visitors who like content on your site can bookmark this for their own reference as well as others. Since all social bookmarking sites attract heavy traffic, getting bookmarked can generate a good reader base for your website. What this also means is that you’ll get quality links which will help your website gain credibility. Some of the popular social bookmarking sites are del.icio.us, reddit, Digg, Technorati and StumbleUpon. Google has indexed millions of pages from del.icio.us and Digg.
Indexing links from social networking and social bookmarking sites, along with the links from other websites provides Google with more popularity information. If you track what types of information people are tagging, you can develop good ideas to create free viral link popularity.
5. POST COMMENTS ON BLOGS: Many bloggers allow people who post comments to have a link back to their site. Spot blogs those are relevant to your business or website and post comments. Never post a comment that is solely dedicated to popularizing your site. Make sure you have something constructive to say and if possible, provide a link back to content on your site that supports your comment or the blog post.
Here are some tips for commenting on blogs:
Don’t put a keyword phrase as your name
Avoid blog spamming: Leave meaningful comments. Don’t say “Nice post” or “I found this very useful.” Why did you find it useful? What can you add to the conversation?
Try to be interactive. Even though link building is your priority, don’t make it very apparent. Post a comment that directly deals with the blog post in question and casually add a link back to your website.
Easy Ways to Free Link Building
In these turbulent economic times, every penny saved can help in the sustenance and survival of businesses, especially when it comes to small and medium businesses. The best method to secure a credible online presence is link building.
Links pointing to a web page play an integral role in Search Engine Optimization. Along with giving more importance to the number of links a web page has, search engines also pay close attention to linkage patterns. So it is not only the number of links pointing to your web page that decides your position in the search engine results page, but also the quality of those links. The quality of a link is determined by two factors: authority of the web page linking to you and the link anchor text. What Link building Services does is help you not just in improving your page rank in search engines, but also in generating quality traffic to your web page.
Listed below are five easy ways that you can utilize for building links without spending a penny:
1. CREATE CONTENT WORTH LINKING TO: Nobody wants to link to a web page which has irrelevant or bogus content. Content on your web pages must be useful to your readers or web page visitors. This will generate traffic as well as help your page in ranking well in search engines. It really costs nothing to come up with original and useful content. Once you do this, gaining links from various trusted or authoritative sources will be a lot more easy.
2. GET LINKS FROM DIRECTORIES: Links in the major directories help provide context to search engines. The two major directories are the Yahoo! Directory (dir.yahoo.com) and the Open Directory Project (dmoz.org). Yahoo! Directory is part of the Yahoo! Search system and Open Directory Project feeds results to Google directory. The Open Directory also feeds results to hundreds of other sites thereby helping in further link building.
If you want to submit your website to specialized directories relevant to your business, find these by typing your primary keyword followed by the word ‘directory’ in Google or you can use the Link building Services for this task as well. Make sure you read the submission tips before submitting your website in any of these directories.
Websites that are submitted to directories are subject to human review. Make sure your site has quality (relevant and original) content and follows all guidelines specified. If you manage to do this, you are very likely to secure links from these directories.
3. SOCIAL NETWORKING: One great way to ensure quality link building is social networking. Currently, most search algorithms are driven by link reputation. Eventually, search engines will have enough user feedback data with which they will be able to augment the links with how users tag web pages and their usage data. If a site with exceptionally high link popularity scores rarely gets tagged, search engines may not count the relevancy for that site or flag that site for human review.
Spread the word about your website, business ideas and developments on social networking sites. Build communities and start discussions. Again, ensuring quality and relevant content must be your priority. Use these sites to build links to your web pages as well as to develop your existing network of friends. Some of the popular social networking sites is Facebook, Twitter, MySpace, LinkedIn and Orkut.
4. SOCIAL BOOKMARKING: Another way of popularizing your website is social bookmarking. Visitors who like content on your site can bookmark this for their own reference as well as others. Since all social bookmarking sites attract heavy traffic, getting bookmarked can generate a good reader base for your website. What this also means is that you’ll get quality links which will help your website gain credibility. Some of the popular social bookmarking sites are del.icio.us, reddit, Digg, Technorati and StumbleUpon. Google has indexed millions of pages from del.icio.us and Digg.
Indexing links from social networking and social bookmarking sites, along with the links from other websites provides Google with more popularity information. If you track what types of information people are tagging, you can develop good ideas to create free viral link popularity.
5. POST COMMENTS ON BLOGS: Many bloggers allow people who post comments to have a link back to their site. Spot blogs those are relevant to your business or website and post comments. Never post a comment that is solely dedicated to popularizing your site. Make sure you have something constructive to say and if possible, provide a link back to content on your site that supports your comment or the blog post.
Here are some tips for commenting on blogs:
Don’t put a keyword phrase as your name
Avoid blog spamming: Leave meaningful comments. Don’t say “Nice post” or “I found this very useful.” Why did you find it useful? What can you add to the conversation?
Try to be interactive. Even though link building is your priority, don’t make it very apparent. Post a comment that directly deals with the blog post in question and casually add a link back to your website.