Tag Archives: popularity
Link Popularity – Basic Overview (Page 1 of 2)
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web sites position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web sites overall link popularity score:
External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange Reciprocal linking is when two or more Web sites agree to display each others Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorneys Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
Link Popularity – Basic Overview (Page 1 of 2)
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”
Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.
1. What is link popularity and why is it important?
Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.
Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web sites position in the search engine results pages (SERPS).
2. Are there different types of links?
There are 4 main classes of links that contribute to your Web sites overall link popularity score:
External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.
Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.
Inbound An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.
Reciprocal/Link exchange Reciprocal linking is when two or more Web sites agree to display each others Web site link somewhere on their website.
3. Are some links better then than others?
Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.
Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorneys Web site would be a relevant link. A link from a local floral shop would not be relevant.
Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.
4. What exactly is PageRank and it is important?
PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.
What the back links are
Those who have read about search engine optimization they know well what backlinks are. They have to come across the word at least for once. But who are new to the subject of SEO they must think what the term back links refers and what the importance of back links is. It is nothing but an important thing to build a good SEO. Rather it can be said that Back links have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. At first in this article we will discuss what a back link is.
Actually back links are the links, which are called the inbound links (IBLs) or the inward links. The greater the number of back links is the greater the popularity of your website. It simply indicates the popularity and importance of your website. Back links are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality back links, and consider those websites more relevant than others in their results pages for a search query.
When the search engines are calculating the importance and popularity of a specific website to a keyword then they consider the number of quality inbound links to that site. So you should not be happy that you have got some inbound links but you have to judge the quality of the links that you have got. So when it comes to exchange of links then always remember that exchange your link with some other quality links not with mass quantity of links and that can harm your purpose instead of do good for your websites high ranking. It is all about quality link building in SEO.
Now come to the topic that what are the parameters of judging the quality of a link. The answer is a search engine considers the content of the sites to determine the QUALITY of an inbound link. Again when inbound links to your site come from other sites and relevantly those sites have content that is related to your site then these inbound links are considered more useful and helpful to your site as they can do really good for the popularity of your website. And this is the parameter of judging the relevancy of the back links of your site designing. But on the contrary if you take unrelated and irrelevant back links, which have no connection with the content of your site then this, will be counted as the drawback of the relevancy of your site. So unrelated content is not desired. The higher the relevance of inbound links, the greater their quality.
As for example if you have a website about ornaments and then you receive another back link from a website containing wedding ring collection then it would be more preferable than getting a link from a site about drug test. The more relevant the site is that is linking back to your website, the better the quality of the back link.