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Successful Search Engine Optimization (SEO) For Real Estate Investing
SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. Thus, when someone searches for your product or service on the search engines, your website appears among the first.
This can result to getting new clients for many years to come.
In this article, we look at the techniques you can use to boost your search engine rankings.
On-site optimization The first step in Search engine optimization (SEO) is to make sure your website has your chosen keywords. You need to include keywords in
1) Title – this is the page title in the meta tags. The easiest way to see this is on top of the browser. The title appears in bold in the search engine results. This should be a short sentence 250 words or less that describes the page content.
2) Description – this is also in the meta tags. The meta description can be longer than the title and provide more information.
3) Content – you should include the keywords naturally in the content meant for the human eye as well as for the search engines. Do not over-exaggerate by putting the keyword too many times.
4) Domain name – if at all possible, if the domain name contains the keywords, you will rank better than a domain without those keywords.
Offsite optimization – link building Off-site SEO involves having third party websites link to your website. A website with many websites linking to it is considered by the search engines as being more popular, and is ranked higher than less popular websites.
As much as possible, make sure you use the chosen keywords as anchor text.
You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.
Building links involves several activities:
1. Articles When you post content in article directories, they allow you to put a link back to your website. You will find hundreds of these directories that will link permanently to your website.
Article marketing will bring you clients both directly and through boosting your search engine position.
2. Profiles All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.
3. Web 2.0 websites Whenever you post your articles to Web 2.0 websites like WordPress, Squidoo, Blogger, etc, make sure you leave a link back to your website.
4. Classified directories Thousands of directory websites allow you to post classified ads with a link back to your website.
5. RSS Be sure that you submit your website to RSS directories if your website has an RSS feed. This allows your website content to be posted in other websites with a link back to your website.
6. Videos Video marketing has become very popular. Be sure to distribute your videos to all video sites for best results.
7. Bookmarks Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.
8. Blog and forum commenting The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.
These are the most popular SEO techniques that are likely to boost your search engine rankings drastically. At the very least, your real estate investing website should be optimized so it continues bringing business for you naturally for years to come.
Pros and cons of link swapping
The vast amounts of information that is available on the internet can be got easily by using the search engines. To be visible one needs to have a good page rank. This page ranking is decided by various parameters. One of them is linking strategy. This is a very good feature used to increase traffic to the website. Linking is a simple yet powerful tool. It has to be used in the right manner to increase traffic flow to the website. There are different means to develop a good link structure.
Benefits of linking
The most common and popular means of link creation is through the link exchange directory. This is an online directory having a database of millions of websites which are looking to start linking. They are neatly catalogued and chronicled. These link exchange sites are easy to use, have user friendly instructions and are very popular. The reason being that the sites which are on it have already been checked and validated. Hence all one needs to do is find the right site and start the procedure. The process of link creation is handled very well by these directories. The link creation should be done with a site of similar interest, or else it is a waste of time and exposure.
The negatives of link swapping
One of the off shoots of link swapping is reciprocal linking exchange. This is where both the websites have gateways to each other. This set up is beneficial to both the sites. But since linking is easy, it is done rampantly and without any reason. It is very easy to fall prey to link farms. Here the linking is random and does not serve any purpose. We need to be careful while accepting a link exchange request. This is why reciprocal link exchange directory comes into the picture. They are hugely helpful and totally eliminate these problems.
Judicious use of Link exchange
Since linking is popular it is very easy to get carried away. If the user is looking for serious increase in traffic, then link building is a very good way to do it. This is a very innovative feature, if used well will provide very good returns. It also has a say in page rank. Hence it becomes important to use it well.
Pros and cons of link swapping
The vast amounts of information that is available on the internet can be got easily by using the search engines. To be visible one needs to have a good page rank. This page ranking is decided by various parameters. One of them is linking strategy. This is a very good feature used to increase traffic to the website. Linking is a simple yet powerful tool. It has to be used in the right manner to increase traffic flow to the website. There are different means to develop a good link structure.
Benefits of linking
The most common and popular means of link creation is through the link exchange directory. This is an online directory having a database of millions of websites which are looking to start linking. They are neatly catalogued and chronicled. These link exchange sites are easy to use, have user friendly instructions and are very popular. The reason being that the sites which are on it have already been checked and validated. Hence all one needs to do is find the right site and start the procedure. The process of link creation is handled very well by these directories. The link creation should be done with a site of similar interest, or else it is a waste of time and exposure.
The negatives of link swapping
One of the off shoots of link swapping is reciprocal linking exchange. This is where both the websites have gateways to each other. This set up is beneficial to both the sites. But since linking is easy, it is done rampantly and without any reason. It is very easy to fall prey to link farms. Here the linking is random and does not serve any purpose. We need to be careful while accepting a link exchange request. This is why reciprocal link exchange directory comes into the picture. They are hugely helpful and totally eliminate these problems.
Judicious use of Link exchange
Since linking is popular it is very easy to get carried away. If the user is looking for serious increase in traffic, then link building is a very good way to do it. This is a very innovative feature, if used well will provide very good returns. It also has a say in page rank. Hence it becomes important to use it well.