Tag Archives: pointing
Why Are Text Links And Link Popularity Important?
When people talk about text links, the first thing that comes to mind is link popularity. At present, there are actually site, which sell text links, and this is a hit among site since this improves page rank. Alright, this last sentence was a bit technical so let me explain further.
Pagerank is basically the numbers 1 to 10 and this is assigned by search engines like Google and Yahoo. For most sites, it is important to rank high in Google because 60% of the traffic they are getting are coming from this search engine. Getting a high page rank can have great bearing on your credibility. Several studies have been made to discover the algorithm (the method) used by Google to compute page rank which changes almost monthly to ensure that no one can break the code. Despite the changes however, one thing remains certain, Google uses link popularity, or the number of websites thats pointing to your site, to find out if your site is important and deserves a high page rank. If a site with a high page rank is pointing to your website then Google can award you with higher authority or reputation. When an internet user types the keyword you are targeting, say “text links”, if you have a high page rank, then you should find your site on the first page of the search engine result page (SERP).
Text links are basically a text hyperlink thats pointing to another document, webpage, or another location in the website. These are usually highlighted in blue for unvisited links and purple for those which have been clicked already.
Now the question is: why the use of text links? Well, Google and other search engines have programs which are called spiders which crawls websites to index related documents, websites, and other files. These text links are like the highways used by these crawlers to understand the topic of a website and determine if it is related to your content. These text links are ranked higher by websites than direct links and are considered as the best way to improve link popularity.
But page rank is not the only reason for text links. The higher your link popularity is, the better chance you have for people to go to your site. Say for example an internet user is reading this article and would like to understand what “link popularity” means and sees the hyperlink there, all they need to do is click it to go to another site. This is so much easier that going to Google and researching what the phrase means. Through text links, you can now direct internet users to your website! We all know that the greater traffic your site has the more chances you have of selling a product or service. And you get greater chances of making a sale if you have a visitor who is already interested with the product or service you are selling.
7 Benefits of Link Building
Link Popularity refers to the number of links pointing to your website from other websites on the Web. Generally Search Engines consider your website important and rank it high in Search Engine Result pages (SERPs) if other websites link to your website. Link Building improves the Search Engine Ranking of your webpage if done in specific ways. Besides an improved Search Engine Ranking, there are certain other benefits that your website derives from carrying out a Link Building Campaign. Link Popularity is usually viewed in isolation, and most of the people do not realize the complete benefits of a well-defined link building campaign.
Listed below are the 7 benefits of Link Building:
- Anchor text
Anchor text is the text that falls within a hyperlink leading to another page. The Anchor Text of Incoming Links plays a major role in your website’s ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages . For wider keyword coverage, you can work with different link text options. It is important to have a number of combinations of anchor texts and associated link texts, so that the linking does not have a fixed pattern that the search engines can detect. The web page of your site that the link is pointing to should also be optimized for that keyword(s) in order to properly influence rankings. This is sometimes referred to as Anchor Text Optimization. - PageRank
PageRank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. By undertaking a long-term link building campaign, you can boost your website’s PageRank and improve your website’s ranking significantly. Most other major search engines have adopted this logic in their own algorithms in some form or the other, varying the importance they assign to this value in ranking websites in their search engine result pages. Search Engines consider your website more important if more links point to your website. - Direct Traffic
Link Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic. The links placed on relevant pages would enhance the amount of relevant traffic to your website. - Deep Indexing
Another important benefit of Link Building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (upto 3 to 4 months). - Indexing Dynamic Pages
Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Building techniques. - Wider Search Engine Coverage
Link Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site. - Leading Competition
Link Building would also mean that your website stays ahead of your competition for your targeted keywords. More the number of Only Incoming Links pointing to your web pages, higher it gets ranked in the search engine results pages . Using your targeted keyword phrases in the links text would ensure a good ranking for your targeted keywords in the SERP’s .
7 Benefits of Link Building
Link Popularity refers to the number of links pointing to your website from other websites on the Web. Generally Search Engines consider your website important and rank it high in Search Engine Result pages (SERPs) if other websites link to your website. Link Building improves the Search Engine Ranking of your webpage if done in specific ways. Besides an improved Search Engine Ranking, there are certain other benefits that your website derives from carrying out a Link Building Campaign. Link Popularity is usually viewed in isolation, and most of the people do not realize the complete benefits of a well-defined link building campaign.
Listed below are the 7 benefits of Link Building:
- Anchor text
Anchor text is the text that falls within a hyperlink leading to another page. The Anchor Text of Incoming Links plays a major role in your website’s ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages . For wider keyword coverage, you can work with different link text options. It is important to have a number of combinations of anchor texts and associated link texts, so that the linking does not have a fixed pattern that the search engines can detect. The web page of your site that the link is pointing to should also be optimized for that keyword(s) in order to properly influence rankings. This is sometimes referred to as Anchor Text Optimization. - PageRank
PageRank is Google’s measure of importance assigned to a web page on a scale of 1 to 10. By undertaking a long-term link building campaign, you can boost your website’s PageRank and improve your website’s ranking significantly. Most other major search engines have adopted this logic in their own algorithms in some form or the other, varying the importance they assign to this value in ranking websites in their search engine result pages. Search Engines consider your website more important if more links point to your website. - Direct Traffic
Link Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic. The links placed on relevant pages would enhance the amount of relevant traffic to your website. - Deep Indexing
Another important benefit of Link Building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (upto 3 to 4 months). - Indexing Dynamic Pages
Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Building techniques. - Wider Search Engine Coverage
Link Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site. - Leading Competition
Link Building would also mean that your website stays ahead of your competition for your targeted keywords. More the number of Only Incoming Links pointing to your web pages, higher it gets ranked in the search engine results pages . Using your targeted keyword phrases in the links text would ensure a good ranking for your targeted keywords in the SERP’s .