Online marketing is a concept which makes easily available a website for all the customers. Online marketing is activity, with the help of it small business companies can reach to customer in high volume. Online marketing known as web marketing, web promotion, internet marketing. Online marketing is a process of search engine. Online marketing is a squander field for online marketing researcher. People choose online marketing because online services are faster than other techniques. Online marketing can be done by so many other ways like social media, forum posting, Directory submission, Article submission, online business. Online marketing increasing local search and people can get the required product from in and around market. Online marketing helping local audience or customer to get aware about the quality & service of product. There has long been a argue over which internet marketing approach provides better results- Search Engine Optimization (SEO) or Pay-per-Click (PPC). Even though SEO delivers qua

lity traffic at subordinate price per customer than PPC in the long term, sometimes it is advantageous to go against what seems instinctual, that is, choosing SEO for its low cost.

Nowadays online marketing using different tools, strategy or techniques to promote their business it includes, blog posting, email marketing, banner posting, link building, online keywords links, and static home page ads. Online marketing focus on B2B marketing, blogs of marketing etc.

Online marketing means creating awareness about exacting products and services and selling them successfully to online purchasers.

It requires a huge deal of effort on part of Company to market their products and services, online.

Creation of Website: First step towards online marketing is design of website. A website is a compilation of complete information about products services, along with photographs, specifications, and each and every minute detail that a Company offers through that product. Website is designed to equip the visitor with all related details and convert a visitor into customer.

Selection of Seo Company: A Company is appropriate in manufacturing and trading of its product in physical market. As it is completely unknown about online marketing.

Optimization of site: A website is not at all designed as per SEO’s perspectives. So, it is loaded with keywords, and phrases along with meta-data for its compatibility in search engines.

RSS feeds: Companies can share and group their content, through RSS. Unlimited RSS channels are created for additional effectiveness.

Search engine optimization: Optimizing is not all for a site. It has to be integrated in special search engines like Google, Yahoo, MSN, and other local Search engines to introduce it amongst various customers in its locality.

Addition and removal of web-pages: A website goes stale without changes. It needs to be frequently updated, for its better functionality and extreme efficiency.

It is very necessary to know that all online marketing tools are based on e-commerce process. Companies as well can sell different products and e-products. Online marketing helped organizations of all shapes and sizes achieve their online marketing objectives and generate better results. Online marketing invite you to partner for a better online presence that gives you increased business, profit, and growth.