Tag Archives: phrase
Defining Keyword Research Tools
Keyword research is without a doubt, the single most important factor of any SEO campaign. Picking a good keyword phrase can mean the difference between generating hundreds of interested extra visitors per month and a wasted effort.
The first question on everyones mind is, just how do we know what a good keyword phrase is? Thats where the various keyword tools on the market come into play. The purpose of this short article is not to advertise the various keyword tools available, but to explain their purpose and functions and to give you some ideas and resources to enable you to determine the best keyword research tool for your needs.
What do Keyword Research Tools do?
Sounds like a rather silly question they do keyword research! But lets look more specifically into what information the tools generate:
– They build hundreds of keyword ideas around one source keyword
– They generate “long tail keywords” that are easier to get ranked for
– They show you the competition levels of each keyword phrase
– They show you monthly search volumes for each keyword phrase
– Some even tell you in pure English whether its a good choice or not
In short, they come up with more keyword suggestions you or I could ever think of, and give some kind of indication to how easy it will be to get ranked high in the search engines for those keywords and keyword phrases.
Note – all the keyword tools I have used require you to have a Google AdWords account (free), and uses that account to interface into the Google network to pull keyword information. The difference between the tools is what information is pulled and how it is presented to you.
Criteria for Choosing the Best Keyword Research Tool
Determining the best keyword research tool can differ person to person. For example, some people like things simple, some prefer more advanced options and granularity at the cost of a steeper learning curve. Here are several considerations I thought about when choosing a keyword tool:
– Cost this is very dependent on the individual. There are hundreds of keyword tools to choose from and can cost from $0 to thousands per year! Generally speaking, the more mainstream keyword research tools are somewhere between $75 and $150.
– Ease of use YouTube is your friend here! There are some very good video walkthroughs on all the major tools. Most vendors also offer a free trial period where you can test the tool out yourself before committing to a purchase.
– Effectiveness both cost and ease of use are irrelevant if the tool does not work. Use Google to search for reviews on the various keyword tools you like the look of, find some step-by-step real world examples of the keyword tool in use.
Conclusion
When starting out in the SEO world, I used the free Google keyword suggestion tool. Indeed this tool is often better than some of the premium tools out there, and the information is pulled directly from Google (no middle man so to speak), so you can assume the information is as reliable as you can get.
I had relative success with the Google Keyword Tool, but the one downside to the Google tool is it still leaves a lot of guesswork. It wasnt until I started using a premium keyword research tool that I started getting my articles on the front page of Google.
Suggestions for Choosing the Best SEO Company in Kansas City
When you are first starting out, choosing the best SEO company in Kansas city may be a bit challenging. However, if you put in a little effort, you can find the right company and noticeably improve your SERP (search engine results page) rankings. Not only will it improve your rankings, your bottom line could benefit significantly. Back in the early days of the internet when search engine rankings were not as sophisticated as what they are now, all you had to day was to continually repeat a keyword in order to achieve a good ranking.
My how things have changed! It used be that you could be very repetitious when using a keyword or keyword phrase but the search engines are considerably smarter and can spot keyword stuffing very quickly. Unfortunately, internet con and scam artists have gotten a lot smarter as well. The Google page ranking system is used to determine the most applicable websites based on the search terms that you enter. Additionally, they can be utilized with any keyword phrase and search term.
Although choosing the best SEO company in Kansas city and the surrounding area may be a bit challenging, finding a trustworthy specialist can provide huge benefits in the long run. The primary job of a quality SEO service is to improve a web pages ranking so that it is as applicable and useful as possible. In order to achieve this, a website page ranking has to be improved so that it lands as high in the SERPs as possible.
Granted, finding the right local, regional, and global SEO company can be challenging and requires a great deal of due diligence. In most instances, you are going to have to weed through several of these companies in order to find the right SEO company in Kansas city. Its extremely important that you locate an SEO specialist who can make your pages as applicable and useful for every imaginable search phrase or term.
Unfortunately, many SEO firms today promise businesses the moon and are unable to deliver. Although you do not have to limit yourself to finding an SEO company in Kansas city and the surrounding area, it is necessary to find a firm that is not so big that they are incapable of handling smaller to medium-sized businesses. Always remember that you need to be just as comfortable working with them as they need to be with you and your company.
Suggestions for Choosing the Best SEO Company in Kansas City
When you are first starting out, choosing the best SEO company in Kansas city may be a bit challenging. However, if you put in a little effort, you can find the right company and noticeably improve your SERP (search engine results page) rankings. Not only will it improve your rankings, your bottom line could benefit significantly. Back in the early days of the internet when search engine rankings were not as sophisticated as what they are now, all you had to day was to continually repeat a keyword in order to achieve a good ranking.
My how things have changed! It used be that you could be very repetitious when using a keyword or keyword phrase but the search engines are considerably smarter and can spot keyword stuffing very quickly. Unfortunately, internet con and scam artists have gotten a lot smarter as well. The Google page ranking system is used to determine the most applicable websites based on the search terms that you enter. Additionally, they can be utilized with any keyword phrase and search term.
Although choosing the best SEO company in Kansas city and the surrounding area may be a bit challenging, finding a trustworthy specialist can provide huge benefits in the long run. The primary job of a quality SEO service is to improve a web pages ranking so that it is as applicable and useful as possible. In order to achieve this, a website page ranking has to be improved so that it lands as high in the SERPs as possible.
Granted, finding the right local, regional, and global SEO company can be challenging and requires a great deal of due diligence. In most instances, you are going to have to weed through several of these companies in order to find the right SEO company in Kansas city. Its extremely important that you locate an SEO specialist who can make your pages as applicable and useful for every imaginable search phrase or term.
Unfortunately, many SEO firms today promise businesses the moon and are unable to deliver. Although you do not have to limit yourself to finding an SEO company in Kansas city and the surrounding area, it is necessary to find a firm that is not so big that they are incapable of handling smaller to medium-sized businesses. Always remember that you need to be just as comfortable working with them as they need to be with you and your company.