Tag Archives: people
What Is Hacking?
What is your definition of hacking? Most people think of the news stories that relate to big companies having embarrassing problems as their data is compromised. But in truth, hacking goes a lot further than this.
It doesnt always have to be someone you dont know who hacks into your systems and causes problems for your business. It could equally be someone who works for you that doesnt have your best interests at heart. This is because the basic meaning of hacking is when someone accesses some or all of your computer systems without permission. And it doesnt just happen over the internet.
Quite often, many people dont see how widespread computer hacking can be. Assuming that they are only in danger from internet based attacks means they may not be covered for all risks. Even those companies that do all they can to prevent hacking which occurs online may have unwittingly turned a blind eye to other dangers.
This is why an understanding of what hacking is and what it involves can help you to protect your own business more fully. But what do you do if you dont know all the ins and outs of the threats posed?
The easiest solution is to rely on an expert to make sure every potential hole is plugged, and no one can break into your systems. Network penetration testing is one of the best ways to see how good your computer network really is. If you do have vulnerabilities its best to find out via someone who is honest and is looking for them to benefit you. If you assume everything is okay and it isnt, you could be in for a nasty shock at some point in the future.
It is probably because people limit their definition of hacking that some businesses are more in danger than they realise. Everyone likes to think that all their employees are working honestly and for the companys good, but it doesnt always pan out that way.
Supposing an employee was given notice to leave but they had until the end of the day to clear their desk. They could potentially do a lot of damage to your computer system before they left, if the mood took them that way. Even though you could have them arrested for their actions, the damage would still be done and it would take time to rectify.
An expert in the field of ethical hacking would be able to highlight any potential problems and solve them before anyone else had a chance to exploit them. And that is certainly a service that is worth paying for.
Dont make the mistake of thinking this should only be done once though. Hackers are constantly finding new ways into previously secure systems. If you employ a company to see how up to date your security measures really are, make sure you do it on a regular basis. If you dont, you still run the risk of being caught out.
Importance Of Backlinks In SEO
Backlinks are like pointers on the road giving directions to a particular destination. Just as it might not be possible for buyers to know about a shop if there are no ads or pointers, it is also difficult for online buyers to be aware of a website that offers products and services that they may need.
No online business can survive if buyers are not made aware of its web presence and if it is not prominently visible on the search engines. Building up a huge reservoir of backlinks is one of the most important tools of search engine optimization aimed at getting a higher ranking for the website. These backlinks make its presence felt enough to attract maximum number of targeted visitors.
Importance of Using Professional Services to Build Backlinks
An online business owner who is either a newcomer or has been struggling to establish his business profitably might not be aware of the strategies involved in search engine optimization especially with regard to the use of backlinks. As such, it is important for online business owners to find experienced and reliable online professional services that would provide quality link building service. These services also provide links and articles that enable people to find the website when they look for specific products or services through the search engines.
The strategies of the professional services are aimed at making more and more people aware of the website that is marketing the desired products or services. They try to get more backlinks and catch the attention of Google and other search engines to get a better place on them, preferably on the first page. The greater the number of quality backlinks to your website, the greater will be the confidence generated in the search engines that the website is important enough for so many other people having a link to it.
The professional online services engaged by you provide efficient link building services designed at building a large number of high-quality one-way links. One of the techniques of link building is to incorporate unique and high-quality content that is not available elsewhere. If the content is really informative and unique, people will definitely want to link to it, especially if the process of linking is easy, for example, setting up a “Link to Us” page and providing html code that people can copy and paste on their site.
Use of Article Marketing
The professional experts of these services also use other strategies such as article marketing by providing content-rich articles and submitting the same to article directories, social networking sites, and press releases in order to boost the website to a higher ranking in the search engines. This can be done by writing unique and informative articles and submitting them to different article directories.
Each article should have a resource box giving information regarding the business owner and there should be a link to his website. If the articles are interesting and contain valuable information to the readers, a viral effect will make other webmasters post your article with your resource box containing the link to your site on their own sites. In this way, a single article might get scores of backlinks. Posting comments on related blogs is also a useful technique for creating backlinks.
Real Web Business Opportunity thru RSS
In the past, some people made a lot of money with Google adsense with the following technique. They’d build a gigantic number of sites and pages around niche keywords, with no content of any value or even gibberish. Adsense links were featured on the sites and were the reason for the sites existence. Adsense links were the main, genuine content for these sites. And, as it turns out, sites with little or no genuine content achieved a higher click-thru rate on the Adsense links than sites that had good content.
Its a horrible thought, but It makes sense. On the bad sites, the Adsense links represented something of value to the niche visitor seeking something related to his or her interest. On the good, high value site, a visitor doesnt want to click to elsewhere and leave via Adsense links. The visitor want to stay there with the good content.
Eventually, citing “quality,” Google closed the accounts of people who presented Adsense links on such valueless pages. When you use search engines, it’s nice now to have less pure noise on the web, although, as it is with any medium, quality can still be an issue. Now, when you enter a term in a search engine the top 10 links returned are far more likely to have something related to your search term rather than an endless chain of links from directories, search engines and social bookmarks leading to more directories, search engines and social bookmarks. It is less likely, but it still happens.
This means that the best alternative for folks wanting to try some kind of internet publishing business, earning revenue for advertising is to offer genuine content of some sort. And best of all, you can do this by being a selective focal point for content that a lot of other people create and that they make available via article directories and via RSS (Really Simple Syndication.) After all, that is what newspaper, magazine and publishers do. They select and publish material created by other people. And thats what the TV networks, cable operators and TV stations usually do. They select and make available material that someone else creates.
So when it comes to using RSS in your own web efforts, think about it. In some ways, it follows a model that all media industries have used for generations. You do not have to create your own, brand new content to create value – but you can and will provide value in your ability to select and aggregate appropriately focused materials for targeted audiences that would like to get more of it in one place. And then, there is the seed of a business model – a very old and traditional business model – whereby you profit from advertising, such as Adsense, that what you both receive and propigate content by using RSS.
Additionally, though there is little awareness of this fact, you can use RSS and the RSS aggregators to increase your organic search engine rankings through backlinks (actively passed on through RSS) and other amazing RSS techniques for promotion and creating power for your revenue generating, advertising or affiliate sites.
There is a lot of material available on the web on the technical side of RSS – how to make it work. However, there is very little information available on how to use RSS to massively promote your web business and generate revenue. If you are serious, you should and can learn more about how to use RSS as a marketing and revenue tool.