Tag Archives: people
SEO Flaws That Reduce your Search positions and Cost Your Time
You can always find a healthy disagreement among people about which tactic is best. It is very similar with SEO, and the reason for that is a number of people think the returns do not justify all the work. Working for high rankings takes a lot of work, and many feel it is not justified. A lot of marketers think there’s too much effort required, and the rewards do not justify all that work. Plus the campaigns to gain links going to your site never ends. Then other people will highlight that search algorithms are constantly changing, and you never know what will happen. Of course it is still possible to have success with SEO, and if you optimzed for the right keywords it’s going to exciting. If you’re going to optimize for SEO, then you must keep the mistakes to a bare minimum.
Only using the best content achievable offers you a great edge with Google. From time to time they do go overboard with what they do simply because no software program can do anything flawlessly. But you must know that they appear to be making a more powerful effort to remove bad content. They are undoubtedly placing a much stronger inclination on sites that are more authority in nature. It is the authority site that is clearly being preferred in this latest change from them. The most significant take-away out of this is to produce the best content possible that delivers good value.
One extremely important, and quite often ignored fact with on page seo has to do with inner link structure. Of course you always want to backlink to your internal pages a lot more than to your home page. But far more about the benefit of hyperlinks on your internal pages. You never send your entire incoming, external links to your home page, in fact it is your website’s internal pages that should have the most. Because your inner pages are linking out to your home page, they are going to give backlink page rank to your home page. For blogs, there’s at least one plugin that automatically creates links to associated posts following each post you make. For non-blogs, or regular websites, then basically add good anchor text in your content and link to other pages of content.
You need to get involved with social websites and the various tools that make it quicker to share. You need to make this take place because it is a natural part of social SEO which is where Google is proceeding. It is not difficult to get blog plugins or scripts for use on static sites to share to the major sites. You will discover about close to a dozen large social sites including Twitter that you should have. What this really is exactly about is social networking optimization which has undoubtedly become a factor in SEO.
Obviously this is just the tip of the iceberg when it comes to what you need to learn about. Even Google’s algorithm is not perfect so understand that. But they’ve already mentioned that they feel social endorsement of content should be considered in rankings.
Listless Website Syndrome And How to Cure It
If you are not getting the Internet leads you want and need to support your business, your Website may be suffering from Listless Website Syndrome. This potentially curable condition could be keeping you from reaching your full potential Online. So, lets look at a few of the main symptoms of Listless Website Syndrome and how to counteract each one.
Website Has Poor Search Engine Placement
If your real estate Web design is languishing out there in cyberspace where no one can find it, it will be difficult if not impossible for it to help you connect with prospective buyers and sellers. The cure for this symptom is to modify your existing Website or set up a new site that is optimized for top search engine placement. Another option is to promote your Website using AdWords or some other pay-per-click option. Poor placement could be the problem when you have a Website that is number one on page one but still does not generate leads. It could be that your keyword phrase is weak or not one your prospects use. In other words, you need top search engine placement for keyword phrases that your prospects actually use to search for real estate in your area.
Website Has Poor Lead Capture Capabilities
While top search engine placement is important, it is also important to make sure your Website includes Lead Capture Tools. Lead Capture Tools are exciting offers that will cause your visitors to sign up, to register, to give you their contact information. Skimpy offers will not do it. You must make offers of things that people really, really want, such as a FREE E-Book on How To Buy A Home Below Market. People like Free things. The cure for this symptom is to add exciting offers to your Website. If your Website has good placement for a good keyword phrase or search term and you are still not getting leads, it is probably time to look at redesigning your Website.
Website Lacks Search Power
You know why people visit real estate Websites? Buyers and sellers visit real estate Websites because they want to see property that is for sale and no matter where you are you have lots of competition. So, it just doesnt make sense to try to compete without the most user-friendly IDX that is possible. The cure I always recommend is a Custom IDX Option. You cannot go wrong with a powerful search tool on your Website.
How to Tell If You Have Listless Website Syndrome
If you have any of the symptoms listed above, suspect Listless Website Syndrome. However, to find out for sure, I suggest you get a professional site evaluation and plan for fixing the problem. You can start by finding your Websites Real Estate SEO Score. Your SEO Score pinpoints your Websites SEO and Lead Capture weaknesses so you know just what you need to do. It is easy for people to seem to be blind to the faults of their own Website but unless you turn a critical eye on your Web strategy or arrange for someone else to give you an honest evaluation, you can float around in cyberspace for years not getting the results you should get. You may have a Website that is attractive and you may be comfortable with the back page and tools you have for making changes, but if your Website is not producing good results, it is worthless.
Back Links-Increase Your Website Value
One aspect of closer online promotion is to create content. But the work is not really end with the creation of compelling content, it starts from there. The next and most crucial step for the strengthening and the sale is online content to create visibility through the construction and increased (