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Major Reasons How Social Media Can Help Your Business

Many small business owners think that social media is not for them. Some think that it’s only for kids, while others think that it leads to unhealthy competition among their own websites. Many business owners ignore the usefulness of social media. But here are the 7 major reasons how social media can help your business. Especially if you have any financial website, social media sites helps a lot to draw a large number of visitors to your website.

  • Become a part of the correspondence:
  • Social media is becoming an integral part of every individual’s life. People are looking for more and more ways to make social networking sites part of their daily life. So if you want to appear on the websites where potential consumers spend time, make the best use of the latest advances in technology. According to the recent research, every 20 minutes Facebook members ‘like’ pages 7.6 million times. It is also estimated that 51 percent of active Twitter users follow companies, brands and products on social networks.

  • Acknowledgment of your brand:
  • Marketing 101 teaches us that we need to be where our customers are. Social media allows your company to reach millions and millions of potential customers where they can automatically stumble upon your brand while browsing social sites. So if you want to get exposure, post your information and message on the networking sites. Studies have also demonstrated that people have to hear (or see) your company’s name at least nine times before they decide to buy your products or services. New consumer research indicates that over 50 percent of Facebook fans and Twitter followers are likely to trust and respect a company whom they know through social media.

  • Increase your value on major search engines:
  • Many social media sites are now integrated with search engines. If you are looking for a local restaurant, Google will likely reveal all the social media pages of area restaurants, such as Facebook, Twitter, Urbanspoon and Yelp. You may review pages and see what your friends or other local diners think about the restaurants. Create your social profile rich in keywords and quality content that can help you generate traffic to social media, and in turn you company’s website.

  • Niche marketing:
  • Finding the target audience is a tough job for any kind of marketing campaign. You can use social media outlets and can create social media profiles to target your current and potential customers based on specific interests and demographics.

  • Generate traffic to your site:
  • Creating interesting media pages to your company’s website and posting inspiring messages on it, you can generate traffic to your website that would otherwise be unattainable.

  • Monitor your brand:
  • Being a part of the online correspondence, you can establish your business ethics and morality, and can demonstrate your business reputation. You can respond to negative comments and reviews, and can defend the inaccuracies that exist.

  • Share your events:
  • Social networking sites, such as Facebook, LinkedIn, Twitter & Myspace also allow you to post and share events with the potential visitors. Facebook also provides you with a social proof by allowing you to see which of your acquaintances are attending the event.

    In conclusion, these are the seven major reasons how social media can help your business and why it is so important.

    Major Reasons How Social Media Can Help Your Business

    Many small business owners think that social media is not for them. Some think that it’s only for kids, while others think that it leads to unhealthy competition among their own websites. Many business owners ignore the usefulness of social media. But here are the 7 major reasons how social media can help your business. Especially if you have any financial website, social media sites helps a lot to draw a large number of visitors to your website.

  • Become a part of the correspondence:
  • Social media is becoming an integral part of every individual’s life. People are looking for more and more ways to make social networking sites part of their daily life. So if you want to appear on the websites where potential consumers spend time, make the best use of the latest advances in technology. According to the recent research, every 20 minutes Facebook members ‘like’ pages 7.6 million times. It is also estimated that 51 percent of active Twitter users follow companies, brands and products on social networks.

  • Acknowledgment of your brand:
  • Marketing 101 teaches us that we need to be where our customers are. Social media allows your company to reach millions and millions of potential customers where they can automatically stumble upon your brand while browsing social sites. So if you want to get exposure, post your information and message on the networking sites. Studies have also demonstrated that people have to hear (or see) your company’s name at least nine times before they decide to buy your products or services. New consumer research indicates that over 50 percent of Facebook fans and Twitter followers are likely to trust and respect a company whom they know through social media.

  • Increase your value on major search engines:
  • Many social media sites are now integrated with search engines. If you are looking for a local restaurant, Google will likely reveal all the social media pages of area restaurants, such as Facebook, Twitter, Urbanspoon and Yelp. You may review pages and see what your friends or other local diners think about the restaurants. Create your social profile rich in keywords and quality content that can help you generate traffic to social media, and in turn you company’s website.

  • Niche marketing:
  • Finding the target audience is a tough job for any kind of marketing campaign. You can use social media outlets and can create social media profiles to target your current and potential customers based on specific interests and demographics.

  • Generate traffic to your site:
  • Creating interesting media pages to your company’s website and posting inspiring messages on it, you can generate traffic to your website that would otherwise be unattainable.

  • Monitor your brand:
  • Being a part of the online correspondence, you can establish your business ethics and morality, and can demonstrate your business reputation. You can respond to negative comments and reviews, and can defend the inaccuracies that exist.

  • Share your events:
  • Social networking sites, such as Facebook, LinkedIn, Twitter & Myspace also allow you to post and share events with the potential visitors. Facebook also provides you with a social proof by allowing you to see which of your acquaintances are attending the event.

    In conclusion, these are the seven major reasons how social media can help your business and why it is so important.

    What Web Marketing Can Do for Your Business

    With the continuous evolution of the internet and exponential growth in the number of users everyday, most businesses now consider web marketing part of their major marketing plans. Web marketing means more potential clients and contacts which translates into more sales or funding.

    There is an ever-increasing number of technology providers on the internet that offer much-needed Web 2.0 technologies tailored for all kinds of organizations, even for nonprofits. The costs of these applications and services are now within anyone’s budget. Providers also offer to handle the website creation from website design to its multi functions.

    So what are the benefits of being part of the web marketing community?

    Cost Efficiency
    In these times of fluctuating economies, every cent counts. Although setting up a website and its accompanying functions may initially cost a considerable amount, the long-term benefits more than return the investments. News and updates pages incorporated in your website design saves cash that would have been spent on printing cost and postage for hardcopy newsletters and promotional mail.

    Time Efficiency
    Constituents, clients and donors appreciate getting information on time. Logging on to your organization takes only a few seconds compared to time spent in calling your office or waiting for the quarterly hardcopy newsletter and financial report. Web marketing is real time marketing with immediate results.

    An online database of clients and suppliers can also be part of your website design. This database makes for quicker file retrieval, immediate profile updates, as well as on-time status reports. Your staff can more efficiently and more quickly connect people you do business with.

    More Global Audience
    Through internet marketing, organizations have access to a wider audience, can reach more prospective clients, and gain more global visibility. Supporters can come from just about any patch of the globe—from Africa to Asia—virtually holding hands across space and time for a common goal.

    More Community Participation
    Believe it or not, internet marketing also means being part of a social network. Community participation and support radically increases when your organization is part of an online social community. Clients, suppliers, donors, and beneficiaries have a common cyber lounge where they can exchange ideas. They are not just names in a list or database, they are very real people who not only contribute financial success but also give their very selves. So be sure to sign up with a popular social network and a make its widget part of your website design. This is web marketing with a social face.

    More Money Coming In
    Where more people participate and engage, the possibility of more sales or fund donations is not far behind. When people are informed, listened to, and given value through an organization’s website that they can access any time, they are more than willing to do business or donate. They also become your internet marketing evangelists, declaring the profitability of doing business with your organization.

    If your organization still isn’t on the cyberspace map at this time, you’re organization is definitely in the dark ages. At the rate internet marketing is growing each day, more and more organizations are discovering the profitability of web marketing. Maximizing your website design by incorporating contact email address, social network widgets, and online databases will surely yield positive results and sales.